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Admetrics vs Mowt

Both stand on customer lifetime value software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

Admetrics

Free trial APIExtensionWeb

Admetrics combines campaign measurement, contribution-profit analysis, integrations, and optional budget automation. Its paid plans set included monthly ad-spend levels, with a 21-day full-feature trial available without a card.

Visit Admetrics

Mowt

Free trial AndroidAPIiPhone+1

Mowt brings recurring-revenue reporting, retention analysis, and forecasting into a real-time dashboard connected to Stripe. The Startup plan is listed at $79 a month with a seven-day trial.

Visit Mowt

The facts

AdmetricsMowt
Free planA free trialA free trial
Open sourceNot publishedNot published
Runs onAPI, Extension, WebAndroid, API, iPhone, Web
Lowest paid planGrowth: €339 a monthStartup: $79 a month
Plans published31
MakerNot publishedNot published
Websiteadmetrics.iomowt.com
On customer lifetime value software#13 of 37#17 of 37

Admetrics: what it does well

  • Combines attribution, modeling, experiments, and first-party tracking
  • Analyzes contribution profit after key costs
  • Ad Pilot changes budgets within defined limits
  • Lists 30+ integrations
  • Offers API, MCP, and warehouse data access

What to know first

  • No free plan
  • Growth includes €20,000 monthly ad spend
  • Additional spend carries plan-specific percentage charges
  • Custom plan starts at €1,100 monthly

Mowt: what it does well

  • Real-time MRR, ARR, revenue, and churn dashboard
  • Cohort analysis reveals retention and drop-off
  • Segments customers by plan, region, or channel
  • Read-only Stripe synchronization
  • AES-256 and TLS 1.3 encryption stated

What to know first

  • Stripe is the only supported billing platform
  • No free plan
  • Mobile apps are still in development
  • Startup plan includes up to $15k MRR

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