Adform DSP vs illumin
| Adform DSP | illumin | |
|---|---|---|
| Free plan | No | No |
| Free trial | No | No |
| Paid from | — | — |
| Open source | No | No |
| Platforms | Web | Web |
| Buying model | both | both |
| Ad channels | Display, video, connected TV (CTV), audio, mobile, in-app, digital out-of-home (DOOH) | native, display, video, connected TV, audio, digital out-of-home, social, email integration |
| Inventory access | multiple | multiple |
| Targeting options | Audience/data-based (first-, second- and third-party); geographic (country, region, city, ZIP code); hyperlocal/proximity; cross-device; contextual and demographic/venue targeting | geographic, language, technology, inventory, inventory quality, deals, brand safety, content and keywords, connections, viewability, demographic, source, audience targeting |
| Attribution reporting | Yes | Yes |
| Supported regions | Global inventory; DOOH planner initially launching across 15 markets | North America, LATAM, and EMEA |
Both are listed in Best Demand Side Platform. On Freedom251, Adform DSP scores higher on our published basis.