Wizard

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Freedom report

Two barsScore 6.3

Free tierA free tier is on its own pricing page
Runs widely1 of 6 device platforms
DocumentedPlans, terms and facts published

Wizard is ranked #18 of 25 in AI shopping assistants on Freedom251. It runs on Web. There is a free plan.

Wizard plans and pricing

All plans

Wizard membership Free No fees to join or maintain membership · no long-term ordering commitments wizard.com · 9 Oct 2026

Compared on AI shopping assistants

Free plan: Yes
Product comparison: Yes
Shopping scope: web

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The record

Shopping agent: Wizard is an AI shopping agent that searches websites, customer reviews, trusted editorial, and social content to recommend products.
Product discovery: Wizard interprets conversational shopping queries and analyzes product attributes, customer reviews, and editorial sources using a proprietary ranking system.
Recommendations: Wizard provides five recommendations per query with detailed insights and review analyses.
Checkout: Wizard combines product search, evaluation, and checkout in one interface.
Retail integration: Best Buy was Wizard’s first native checkout integration, enabling purchases without leaving Wizard.
More retailer integrations: Wizard says it is launching native checkout integrations with additional major retailers and describes a planned universal cart for participating retailers.
Web app: Wizard’s shopping agent is available through its web app, which presents Speedy and Smart shopping modes.
Privacy practices: Wizard’s privacy notice says it may collect account, device, usage, and search information and may use cookies and pixel tags.
Payment handling: Wizard says payments are processed by third-party payment processors and it does not directly collect or store payment card information entered through its services.
Support: Wizard directs users to [email protected] for questions about its terms or service.
Eligibility: Wizard’s terms say people under 18 are not authorized to use the service.
Company: Wizard is an AI-powered commerce company founded by Marc Lore and Melissa Bridgeford and backed by NEA and Accel.
Founded: 2021
Price from: Free

Where it ranks on Freedom251

Best AI Shopping Assistants in 2026#18 of 25

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Sources

wizard.com· checked 9 Oct 2026
wizard.com/press/2026-02-11-wizard-launches-ai-sho· checked 9 Oct 2026
app.wizard.com· checked 9 Oct 2026
wizard.com/privacy-notice· checked 9 Oct 2026
wizard.com/terms-of-use· checked 9 Oct 2026