Freedom251 › Food Traceability Software
Wholechain

What Wholechain is
Wholechain is a blockchain-based traceability platform for recording product journeys through fragmented supply chains, from origin to final delivery. Users can capture product movements and events on mobile devices, tablets, or desktop computers. Consumers and partners can scan QR codes to view sourcing, quality, and sustainability details. Wholechain supports GS1 and GDST traceability frameworks, with labels such as GS1-128, DataMatrix, SSCC, GS1 application identifiers, and PTI-compliant labels. Listed integrations include Microsoft Dynamics, Oracle NetSuite, SAP, SeaSoft, and GDST-connected systems. Data exchange supports EPCIS/GDST frameworks and CSV, XML, and JSON formats, with transfers by email, SFTP, or API. Wholechain describes recorded events as tamper-evident and says they cannot be changed; customers can choose Mastercard Provenance Solution or Stellar for blockchain records. A free plan is listed, but plan prices are not. Limits vary by plan for products, locations, users, documents, monthly events, and retention. Support includes live chat, email, onboarding and training resources, and a help center.
Who it suits
Wholechain suits supply-chain participants such as producers, processors, buyers, brands, distributors, importers, exporters, certifiers, and cooperatives. It may also suit partners seeking QR-based product details or traceability data exchange.
What it does well
- Captures product events from origin through final delivery.
- QR codes can show sourcing, quality, and sustainability details.
- Supports GS1 and GDST traceability frameworks.
- Data exchange includes CSV, XML, and JSON formats.
- Free plan is listed.
What to know first
- Plan prices are not listed.
- Plan limits apply to products, locations, users, documents, and events.
- Essentials data retention is limited to three years.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Lite | 2 products · 2 locations · 1 user · 5 documents · 500 events/month · 3-year retention · shared data templates | Free |
| Essentials | 10 products · 10 locations · 3 users · 250 documents · 500 events/month · 3-year retention · shared data templates | On request |
| Enterprise | Custom products and locations · custom users · custom documents · starting at 2,500 events/month · custom retention · API access · SSO · dedicated account manager | On request |
| Premium | Starting at 20 products · starting at 20 locations · 10 users · 500 documents · 1,500 events/month · 4-year retention · create-and-share templates | On request |
As wholechain.com lists them, read 15 Oct 2026. The maker's own page has the final word.
Wholechain suits supply-chain teams that need to coordinate traceability records across organizations, from producers and processors to brands and distributors. Its combination of event capture, standards-based exchange, labeling, and QR-accessible product information is broad; the right plan depends on how quickly your operation will outgrow its user, product, document, and event limits.
Overview
Wholechain is built for supply chains where product history crosses many hands. It captures movements and other events from origin through delivery, with capabilities for lot and batch tracking, product genealogy, recalls, and serialization. The platform describes its blockchain records as tamper-evident and says recorded events cannot be changed. That can help preserve a shared event history, though it does not establish that the original entries were accurate.
Support for GS1 and GDST frameworks, plus CSV, XML, and JSON exchange through email, SFTP, or API, gives partners several ways to coordinate data. Customers can choose Mastercard Provenance Solution or Stellar for blockchain records. QR codes can surface sourcing, quality, and sustainability details to consumers and business partners.
Key features
Capture, labels, and product history
Traceability events can be entered from mobile devices, tablets, or desktop computers, making capture possible across different roles and settings. Wholechain supports GS1-128, DataMatrix, SSCC, GS1 application identifiers, and PTI-compliant labels. That range is relevant to organizations aligning identification and packaging practices across trading partners; it is more than a basic event log.
Lot and batch tracking, product genealogy, recall management, supply-chain event records, and serialization support address connected traceability needs from production through distribution. The stated record limit of 500 is worth checking against expected operating volume before committing, particularly for businesses with frequent events or extensive product histories.
Integration and support
The integrations page names Microsoft Dynamics, Oracle NetSuite, SAP, SeaSoft, and multiple GDST-connected traceability systems. Alongside the listed exchange formats and channels, those connections may suit organizations that need traceability data to work with existing systems. Live chat, email, onboarding and training resources, and a help center are offered; higher tiers add phone support or an account manager.
Pricing
Wholechain uses a freemium model, but each named plan below has custom pricing. The free-plan label does not establish which plan is free, so confirm the applicable price and terms before selecting a tier.
| Plan | Included limits | Best fit |
|---|---|---|
| Lite | 2 products or trade items, 2 locations, 1 user, 5 documents, 500 events per month, and 3-year data retention. | A very small operation needing a single user and a narrow footprint. The five-document allowance is restrictive if records are document-heavy. |
| Essentials | 10 products or trade items, 10 locations, 3 users, 250 documents, 500 events per month, and 3-year data retention. | Small teams managing more locations and documentation than Lite allows. It does not raise the monthly event allowance above Lite. |
| Premium | Starting at 20 products or trade items and locations, 10 users, 500 documents, 1,500 events per month, and 4-year data retention. | Growing teams that need more users, documents, event capacity, and a year more retention than the lower tiers. Product and location counts start at 20. |
| Enterprise | Custom products, locations, retention, users, documents, and event volume; API access, multi-account access, and SSO. | Organizations with bespoke scale or access needs, especially those requiring SSO or multiple accounts. Scope and price need to be agreed to fit the operation. |
The tiers make capacity trade-offs explicit: Lite is limited to one user and five documents, while Essentials expands users and documents but keeps a 500-event monthly allowance. Premium increases that quota to 1,500 and retention to four years. Enterprise is the flexible option, but it has custom pricing. Compare those caps with expected activity and retention needs; a 500-record limit is also stated for Wholechain, so clarify how it applies alongside monthly event allowances.
Platforms
Wholechain supports web, Android, iOS, and API access. The mobile options suit teams capturing events away from a desktop, while API access can support system-to-system workflows; Enterprise explicitly includes API access.
Who it's for
Wholechain is relevant to small-scale producers, processors, cooperatives, certifiers, enterprise buyers, brands, manufacturers, wholesalers, exporters, importers, and distributors. It is strongest for organizations that must share traceability data across these roles and want labels, product-facing QR information, and structured data exchange alongside event histories. A very small user group may find Lite's one-user cap workable; teams expecting greater event volume or longer retention should compare Premium or custom Enterprise terms. Buyers seeking simple standalone tracking without cross-partner coordination may not need this breadth.
Pros and cons
Pros
- End-to-end event capture, lot and batch tracking, genealogy, recalls, and serialization support a broad traceability workflow.
- GS1 and GDST support, several file formats, and exchange by email, SFTP, or API accommodate different partner data practices.
- QR access to sourcing, quality, and sustainability details extends traceability information to consumers and business partners.
- Multiple label formats and named enterprise-system integrations can help connect identification practices with existing operations.
Cons
- Lite allows one user and five documents, limiting collaboration and document-heavy work at the smallest tier.
- Essentials remains capped at 500 events per month, while Premium starts at custom pricing and has its own 1,500-event ceiling.
- Plan prices are custom, making cost comparison difficult before discussing scope.
- The 500-record limit calls for clarification for larger or high-throughput traceability programs.
Alternatives
Product Traceability Software is the broader category directory for comparing options.
- LotThread is worth considering for a web-based, freemium option centered on materials and batch tracking; its free Starter plan covers one facility, three users, finished lots, and basic trace reports.
- WHIMO is a free alternative for teams looking for web, iOS, and Android availability.
- ReposiTrak Traceability Network may fit retailers or wholesalers seeking free network access, while supplier traceability is priced at $59 a month.
- SusChain is another free, web-based alternative.
- Systech Traceability is an API- and web-based paid option; its UniTrace for Pharmacy BASIC plan is quote-based and includes EPCIS inbound processing.
- TraceLink Track and Trace is a paid option for Android, iOS, web, and API access, with pricing by contact.
- Scantrust is a paid option with a 90-day free trial and a broad set of platform support, including desktop systems and Linux.
- TraceSense is a paid alternative for web, iOS, and Android.
Verdict
Choose Wholechain if your supply chain needs a shared, end-to-end record that connects event capture with standards-based exchange, labeling, and QR product transparency. Its breadth is the case for choosing it; custom pricing, tier-specific quotas, and the 500-record limit are reasons to look elsewhere or confirm scale and cost before adoption.
Verdict
Wholechain brings product-event capture, labeling, data exchange, and QR-based transparency into a traceability platform. Compare plan limits for users, products, monthly events, and retention before choosing.
Facts from Wholechain's own pages
- API and Zapier
- Wholechain advertises a public API and Zapier connectivity for linking external applications. · wholechain.com, 15 Oct 2026
- API documentation
- Developer documentation covers authentication, sandbox setup, Swagger testing, products, locations, partners, event operations, and EPCIS exchange. · developers.wholechain.com, 15 Oct 2026
- Blockchain options
- Wholechain's help article says customers can choose Mastercard Provenance Solution or Stellar for blockchain records. · support.wholechain.com, 29 Sept 2026
- Blockchain record
- Wholechain says recorded traceability events cannot be changed and describes blockchain records as tamper-evident. · wholechain.com, 29 Sept 2026
- Company legal name
- Wholechain, Inc. is the company identified in the app listing and legal pages. · play.google.com, 15 Oct 2026
- Compliance integrations
- Wholechain lists FoodLogiQ by Trustwell, iFoodDS, and ReposiTrak integrations for customer shipment-data exchange. · wholechain.com, 15 Oct 2026
- Consumer transparency
- QR codes can expose sourcing, quality, sustainability, and product-journey details from packaging. · wholechain.com, 15 Oct 2026
- Current service status
- The status page reported all services online on September 29, 2026, with scheduled 15-minute infrastructure maintenance that day. · status.wholechain.com, 29 Sept 2026
- Data interoperability
- The pricing page lists EPCIS/GDST frameworks and CSV, XML, and JSON data formats, with data exchange via email, SFTP, or API. · wholechain.com, 29 Sept 2026
- Device coverage
- Users can record traceability events from mobile devices, tablets, or desktop computers. · wholechain.com, 15 Oct 2026
- Document blockchain
- Uploaded documents are hashed and recorded on a selected Stellar or Mastercard blockchain, even if the document is later deleted. · support.wholechain.com, 15 Oct 2026
- ERP integrations
- Published integrations include Microsoft Dynamics, Oracle NetSuite, SAP, and SeaSoft. · wholechain.com, 15 Oct 2026
- Event mapping
- The service captures product movements and lifecycle events from origin through final delivery. · wholechain.com, 15 Oct 2026
- Founded
- CB Insights lists Wholechain as founded in 2019. · cbinsights.com, 15 Oct 2026
- Funding
- CB Insights reports total funding of $3.03 million and names Tawani Ventures, Reflexive Capital, and Blue Catalyst Accelerator among investors. · cbinsights.com, 15 Oct 2026
- Google Play data safety
- Google Play states that the app shares no data with third parties, may collect personal information, encrypts data in transit, and supports deletion requests. · play.google.com, 15 Oct 2026
- Google Play listing
- The Android listing shows 100+ downloads, an Everyone content rating, and no displayed user star rating or review count. · play.google.com, 15 Oct 2026
- Headquarters
- The listed headquarters address is 1750 South Telegraph Road, Suite 310, Bloomfield Hills, Michigan 48302, United States. · play.google.com, 15 Oct 2026
- Help center
- The help center lists 5 Wholechain Basics articles, 8 Account Help articles, 13 supply-chain articles, 32 product-management articles, and 3 API/integration articles. · support.wholechain.com, 15 Oct 2026
- Independent implementation context
- A BSR case study describes Wholechain as a first-mile mobile solution tested with BSR in 2019 for Madagascar vanilla supply chains. · bsr.org, 15 Oct 2026
- Independent pricing estimate
- Mindfuel places Wholechain in the $500–$2,000-per-month category for SMB pricing comparisons. · mindfuel.ventures, 15 Oct 2026
- Integrations
- The integrations page lists Microsoft Dynamics, Oracle NetSuite, SAP, SeaSoft, and multiple GDST-connected traceability systems. · wholechain.com, 29 Sept 2026
- Intended users
- Wholechain describes use by small-scale producers, processors, enterprise buyers, brands, manufacturers, wholesalers, exporters, importers, distributors, certifiers, and cooperatives. · wholechain.com, 29 Sept 2026
- Label editor
- Users can create and customize case and pallet labels and share approved templates across facilities. · wholechain.com, 15 Oct 2026
Where Wholechain stands on Freedom251
- Food Traceability Software#1 of 18
- Product Traceability Software#6 of 27
