Waypoint

What Waypoint is

Waypoint is an email API for engineers paired with a visual template builder for product teams. Applications send messages by passing JSON data to its API endpoints, and sandbox endpoints support testing, debugging, and previews. Teams can create data-driven templates and revise their design or content without redeploying. Searchable, filterable email logs include opens and clicks. Waypoint supports verified custom domains with SPF, DKIM, and DMARC authentication, along with webhooks, attachments, reusable layouts, and hosted unsubscribe pages. The maker says it uses AWS infrastructure and manually reviews each sender. Its site links integration guides for Bubble, Webflow, Tangram, and Retool, and customers can speak directly with Waypoint engineers and designers for support. The service is intended for collaborative teams sending transactional email, not one-off marketing blasts, combined email and SMS, or editing raw HTML templates. A free plan is available; paid plans start at $20 a month. Starter includes 10,000 emails/mo.

Who it suits

Waypoint is aimed at engineers and product teams collaborating on transactional email. It is not intended for one-off marketing blasts or combined email and SMS sending.

Limits

The Free plan is limited to test emails, two domains, one workspace, seven-day full message logs, 5 MB attachments, one webhook event type, and a shared IP address. Starter includes 10,000 emails/mo and charges $1.00 per additional 1,000 emails.

Getting started

1. Open the Waypoint website
2. Choose the Free, Starter, Growth, or Pro plan
3. Send JSON data to Waypoint API endpoints
4. Use sandbox endpoints for testing, debugging, and previews
5. Verify a custom sending domain with SPF, DKIM, and DMARC
6. Build reusable templates in the visual editor

Verdict

Waypoint pairs an email API with visual template editing and activity logs for transactional messaging teams. Its stated exclusions and plan limits matter when matching it to a sending workflow.