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Vitraun

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Vitraun's own site

What Vitraun is

Vitraun is a virtual makeup try-on platform for beauty brands, e-commerce stores, retailers, marketplaces, and other businesses serving the beauty industry. Customers can preview lipstick, blush, and foundation in real time through a camera or image, with AI face mapping placing products on lips, eyes, and skin. Try-on categories also include eyeshadow, eyeliner, and complete looks. Session analytics report activity by session, product, and channel to help track engagement and conversion. Merchants can connect through listed apps and plugins for platforms including Shopify, Wix, WooCommerce, Magento/Adobe Commerce, and VTEX. Developer options include HTML/CDN, React, Next.js, headless/API, and React Native; iOS and Android support is available through WebView or API. Merchants can restrict embedded use with a host allowlist. Vitraun says its data handling aligns with LGPD and GDPR, and try-on images are processed in real time without storage absent consent. Plans start at $17/mo, with a 7-day trial on every listed plan.

Who it suits

Vitraun is aimed at makeup and cosmetics brands, beauty e-commerce stores, marketplaces, retailers, agencies, and digital platforms in the beauty and self-care industry. It suits teams seeking photo- or camera-based makeup previews and e-commerce integrations.

What it does well

  • Supports six makeup try-on categories, including complete looks.
  • AI face mapping applies products to lips, eyes, and skin.
  • Session analytics report by session, product, and channel.
  • Integrations include Shopify, Wix, WooCommerce, and VTEX.
  • All listed plans include a 7-day free trial.

What to know first

  • No free plan is listed.
  • Starter is limited to 1,000 Try-On sessions monthly.
  • Starter supports one active channel.
  • Try-on images are not stored without consent.

Limits

Starter costs $17/mo and allows 1,000 try-on sessions per month, 10 catalog products, five catalog looks, and one active channel. It includes basic brand customization. The 7-day trial can be cancelled before the first charge.

Plans

PlanBilled and limitsPrice
Pro$139/mo · 10,000 Try-On sessions/month · 50 catalog products · 25 catalog looks · Unlimited active channels · Private OAuth feed · Full reports$139 a month
Starter$17/mo · 1,000 Try-On sessions/month · 10 catalog products · 5 catalog looks · 1 active channel · Basic brand customization$17 a month
Growth$69/mo · 5,000 Try-On sessions/month · 20 catalog products · 10 catalog looks · 3 active channels · Full brand customization · Analytics overview and top products$69 a month

As vitraun.com lists them, read 8 Oct 2026. The maker's own page has the final word.

Getting started

  1. Visit https://vitraun.com/en-US.
  2. Choose a listed plan; each includes a 7-day free trial.
  3. Connect through a listed platform app or plugin, or select a developer integration.
  4. For a custom web setup, use a widget with a merchant-id and widget-id.
  5. Configure the host allowlist for sites that may embed the experience.
  6. Add supported makeup products and offer camera- or image-based try-on.

Verdict

Vitraun combines virtual makeup previews with commerce integrations and session analytics. Its plans vary in session volume, catalog size, channels, and reporting, so those limits matter when choosing a tier.

Questions

How much does Vitraun cost?

Plans start at $17/mo. Starter is $17 a month, Growth is $69 a month, and Pro is $139 a month.

Is there a free plan or trial?

There is no free plan. Every listed plan includes a 7-day free trial, and customers can cancel before the first charge.

Which platforms does Vitraun support?

Vitraun lists Android, iOS, API, and web. Developer options include HTML/CDN, React, Next.js, headless/API, and React Native.

Which products can customers try on?

Supported categories are lipstick, blush, foundation, eyeshadow, eyeliner, and complete looks. Customers can use a camera or image for real-time try-on.

Which e-commerce integrations are listed?

Vitraun lists integrations for Shopify, Nuvemshop/Tiendanube, Wix, Cafe24, Shoptet, WooCommerce, Magento/Adobe Commerce, OpenCart, and VTEX.

What does the Starter plan include?

Starter includes 1,000 monthly try-on sessions, 10 catalog products, five catalog looks, one active channel, and basic brand customization for $17 a month.

Facts from Vitraun's own pages

Analytics
Session analytics report metrics by session, product, and channel to track engagement and conversion. · vitraun.com, 8 Oct 2026
Audience
Vitraun says it is built for makeup and cosmetics brands, beauty e-commerce stores, marketplaces, retailers, beauty and self-care apps, agencies, and digital platforms serving the industry. · vitraun.com, 8 Oct 2026
Beauty categories
The platform lists try-on for lipstick, blush, foundation, eyeshadow, eyeliner, and complete looks. · vitraun.com, 8 Oct 2026
Billing
Every listed plan includes a 7-day free trial, and the FAQ says customers can cancel before the first charge. · vitraun.com, 8 Oct 2026
Developer options
The site lists HTML/CDN, React, Next.js, headless/API, and React Native integrations, with iOS and Android support via WebView or API. · vitraun.com, 8 Oct 2026
Domain controls
The site says merchants can control which sites embed the try-on using a host allowlist. · vitraun.com, 8 Oct 2026
Face mapping
AI face mapping applies products with greater precision to lips, eyes, and skin. · vitraun.com, 8 Oct 2026
Integrations
The site lists apps or plugins for Shopify, Nuvemshop/Tiendanube, Wix, Cafe24, Shoptet, WooCommerce, Magento/Adobe Commerce, OpenCart, and VTEX. · vitraun.com, 8 Oct 2026
Privacy
Vitraun says data handling aligns with LGPD and GDPR, and try-on images are processed in real time and not stored without consent. · vitraun.com, 8 Oct 2026
Product
Vitraun is a virtual makeup try-on platform for stores, e-commerce businesses, and beauty brands. · vitraun.com, 8 Oct 2026
Setup
The site says integrations on most channels take from minutes to a few days, and custom web setups can use a widget with merchant-id and widget-id. · vitraun.com, 8 Oct 2026
Try-on
Customers can try lipstick, blush, and foundation in real time using a camera or image. · vitraun.com, 8 Oct 2026

Where Vitraun stands on Freedom251

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