Freedom251 › AI Virtual Try-On Tools
UTRY
What UTRY is
UTRY provides AI virtual try-on for online clothing brands. Shoppers can view garments on their own photo or a 3D avatar, while a sizing algorithm uses shopper measurements and merchant size specifications to suggest a size. The merchant dashboard tracks interactions, try-on sessions, and conversions attributed to the service. Clothing and garments are supported, with person-photo input and a virtual model option. UTRY says the solution runs on Shopify with setup in a few clicks, and API access is available. Enterprise adds headless and custom setup, CSV/API data export, and multi-store deployment. UTRY lists encryption in transit and at rest, role-based access with MFA, audit logging, vulnerability scanning, and incident response measures. Personal data is stored and processed within the EU using Microsoft Azure Europe and is not transferred outside the EU/EEA. Starter costs $235 a month plus a 3.5$ fee per VTO-assisted sale; Growth costs $700 a month plus 2.8$; Enterprise costs $1,870 a month plus 2$.
Who it suits
It suits online clothing brands seeking virtual fitting and size suggestions for shoppers. Shopify merchants and businesses needing API or multi-store deployment can select different plans.
What it does well
- Try-on uses shopper photos or 3D avatars
- Size suggestions use measurements and garment data
- Shopify integration with quick setup
- Merchant analytics track attributed conversions
- EU data storage and processing
What to know first
- No free plan
- Usage fees apply to every plan
- Supported category is clothing and garments
- Enterprise costs $1,870 a month
Limits
UTRY has no free plan. Starter includes unlimited product uploads but charges 3.5$ per VTO-assisted sale in addition to its 235.00 USD monthly price.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Enterprise | Dedicated Success Manager · Headless & Custom Setup · Full Data Export (CSV/API) · Multi-Store Deployment · Usage Fee: 2$ per VTO-assisted sale | $1,870 a month |
| Starter | Unlimited Product Uploads · Plug-and-Play Setup · Standard Analytics · Email Support · Universal Shopper Profile · Usage Fee: 3.5$ per VTO-assisted sale | $235 a month |
| Growth | Priority Email & Chat Support · Custom Button & UI Styling · On-Demand ROI Reports · Universal Shopper Profile · VTO Strategy Consultation · Usage Fee: 2.8$ per VTO-assisted sale | $700 a month |
As utry.dk lists them, read 8 Oct 2026. The maker's own page has the final word.
Getting started
- Open the UTRY website
- Choose a paid plan
- Connect the service to Shopify or use its API
- Upload clothing products
- Configure the try-on experience for person photos or virtual models
- Use the dashboard to review sessions and attributed conversions
Verdict
UTRY combines virtual garment visualization, size suggestions, and merchant conversion analytics for clothing stores. Its Shopify setup, API access, and enterprise deployment options support different implementation needs.
Questions
Does UTRY offer a free plan?
No. UTRY offers paid Starter, Growth, and Enterprise plans.
How much does Starter cost?
Starter costs $235 a month plus a 3.5$ fee per VTO-assisted sale.
Which platforms does UTRY support?
UTRY is available through web and API platforms and runs on Shopify.
What does Enterprise include?
Enterprise includes a dedicated success manager, headless and custom setup, CSV/API data export, and multi-store deployment.
How does UTRY handle merchant data?
UTRY says merchant-specific imagery and garment data are not used to train underlying AI models beyond that merchant’s storefront interactions.
Where is personal data processed?
UTRY says personal data is stored and processed within the EU using Microsoft Azure Europe and is not transferred outside the EU/EEA.
Facts from UTRY's own pages
- AI data use
- UTRY's merchant terms say merchant-specific imagery and garment data are not used to train underlying AI models beyond that merchant's storefront interactions. · utry.dk, 8 Oct 2026
- Company history
- UTRY's about page says the idea began in 2024 after a co-founder bought three shirts in different sizes to find a fit. · utry.dk, 8 Oct 2026
- Data location
- UTRY says personal data is stored and processed within the EU using Microsoft Azure Europe and is not transferred outside the EU/EEA. · utry.dk, 8 Oct 2026
- Data security
- UTRY's privacy policy lists encryption in transit and at rest, role-based access with MFA, audit logging, vulnerability scanning, and incident response measures. · utry.dk, 8 Oct 2026
- Enterprise deployment
- The Enterprise plan includes headless and custom setup, full data export via CSV/API, and multi-store deployment. · utry.dk, 8 Oct 2026
- Merchant analytics
- The merchant dashboard tracks user interactions, try-on sessions, and attributed conversions. · utry.dk, 8 Oct 2026
- Privacy limits
- UTRY says it does not use biometric data for identification and does not process special categories of personal data such as health, ethnicity, or religion. · utry.dk, 8 Oct 2026
- Shopify integration
- UTRY says its solution runs on Shopify and describes setup as a few clicks. · utry.dk, 8 Oct 2026
- Sizing
- Its size algorithm uses user-provided measurements and merchant-provided size specifications to suggest garment sizes. · utry.dk, 8 Oct 2026
- Support
- The Starter plan includes email support, while Growth includes priority email and chat support. · utry.dk, 8 Oct 2026
- Virtual try-on
- UTRY lets shoppers see clothing on their own photo or 3D avatar using AI virtual try-on. · utry.dk, 8 Oct 2026
- Who it serves
- UTRY presents its business service to online clothing brands seeking virtual try-on and fewer returns. · utry.dk, 8 Oct 2026
Where UTRY stands on Freedom251
- AI Virtual Try-On Tools#24 of 27