Pricing
Understand pricing
As understandhq.com lists them, read 15 Oct 2026. The maker's own page has the final word.
| Plan | Billed and limits | Price |
|---|---|---|
| Starter | Single editor · Unlimited stories · Full story editor · CSV upload/manual entry · Public sharing · Scrollytelling | Free |
| More Understand AI | + $15 per 30 cards/month · Additional AI usage | $15 a month |
| API | + $199 per month · Create stories at scale through API | $199 a month |
| Growth | Annual billing (Save 20%) · Per editor · Unlimited viewers · Custom themes · Google Sheets · PostgreSQL · MySQL · MariaDB · 30 AI cards · Email/Slack notifications | $25 a month |
| Advanced connectors | + $99 per connector/month · BigQuery · Redshift · Azure · Snowflake | $99 a month |
| Enterprise-ready | Book a call · OLAP connectors · Custom API/connectors/charts · Private cloud · Single tenant · SSO · Access control | On request |
From understandhq.com.