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Ubiq Dynamic Data Masking
What Ubiq Dynamic Data Masking is
Ubiq Dynamic Data Masking protects sensitive data by using identity and policy to decide what is returned at runtime. The same value may be shown in cleartext, partly or fully masked, tokenized, format-preserving protected, or encrypted form depending on the requesting identity, application, service account, API, or workflow. Sensitive values can also remain encrypted, tokenized, or format-preserving while stored. Ubiq supports permanent masked copies for development, testing, vendors, and analytics, alongside runtime decisions for production access. Integration options include SDKs, APIs, SQL UDFs, and database and warehouse connections; its catalog lists 49+ integrations, including PostgreSQL, MongoDB, Snowflake, Databricks, and Tableau. The company says it deploys within a customer’s environment rather than acting as a masking proxy, and supports protection without schema changes where applicable. Customers can bring their own HSM or KMS. Enterprise Edition uses usage-based pricing through a private offer; additional AWS infrastructure costs may apply. A 30-day trial is listed.
Who it suits
It suits organizations managing sensitive data across databases, analytics, development, support, or AI workflows. It may also fit teams that need identity-based access rules and customer-managed keys.
What it does well
- Runtime outcomes vary by identity and policy.
- Supports permanent masked copies and production-time decisions.
- Offers SDK, API, SQL UDF, and data integrations.
- Customers can bring their own HSM or KMS.
What to know first
- No free plan is listed.
- Enterprise pricing requires a private offer.
- Additional AWS infrastructure costs may apply.
Limits
The 30-day trial is the listed trial period, and there is no free plan. Enterprise Edition uses usage-based private-offer terms; additional AWS infrastructure costs may apply.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Ubiq Enterprise Edition | Private offer; usage-based pricing; unit count and terms depend on agreed scope | On request |
As ubiqsecurity.com lists them, read 3 Oct 2026. The maker's own page has the final word.
Getting started
- Visit the Ubiq Dynamic Data Masking website.
- Start with the listed 30-day trial.
- Choose an integration route such as an SDK, API, SQL UDF, or database or warehouse connection.
- Set up the product inside your environment and select supported data paths.
- Contact technical support at [email protected] if you need assistance.
Verdict
Ubiq combines runtime, identity-based data protection with permanently masked copies and multiple integration paths. Pricing is usage-based through a private offer, and additional AWS infrastructure costs may apply.
Questions
Is Ubiq Dynamic Data Masking free?
No. The product has no free plan and lists a 30-day trial.
How is it priced?
Enterprise Edition uses usage-based pricing through a private offer. Unit count and terms depend on the agreed scope, and additional AWS infrastructure costs may apply.
How can it integrate with other systems?
Integration methods include SDKs, APIs, SQL UDFs, and database and data warehouse integrations. The catalog lists more than 49 integrations.
Can customers manage their own keys?
Yes. Ubiq says customers can bring their own HSM or KMS so key control stays with their team.
Where does it deploy?
Ubiq says it deploys inside the customer’s environment. Its listed deployment model is hybrid.
Who makes the product?
Ubiq makes Dynamic Data Masking. The company was founded in 2020 and lists its headquarters in San Diego, California.
Facts from Ubiq Dynamic Data Masking's own pages
- Architecture
- Ubiq says it does not sit between applications and databases as a masking proxy and supports protection without database schema changes where applicable. · ubiqsecurity.com, 3 Oct 2026
- At-rest protection
- Sensitive values can remain encrypted, tokenized, or format-preserving at rest while policy determines the runtime outcome. · ubiqsecurity.com, 3 Oct 2026
- Customer-managed keys
- Ubiq says customers can bring their own HSM or KMS so key control stays with their team. · ubiqsecurity.com, 3 Oct 2026
- Deployment and data location
- Ubiq says it deploys inside the customer’s environment and applies protection in supported application, API, database, warehouse, analytics, streaming, and AI data paths. · ubiqsecurity.com, 3 Oct 2026
- Founded
- 2020 · ubiqsecurity.com, 28 Sept 2026
- Headquarters
- San Diego, California, United States · ubiqsecurity.com, 28 Sept 2026
- Identity-based masking
- The same protected value can resolve to a full, partially masked, fully masked, tokenized, or protected value based on the requesting identity, application, service account, API, or workflow. · ubiqsecurity.com, 3 Oct 2026
- Integration catalog
- The catalog lists 49+ integrations, including Okta, Microsoft Entra ID, PostgreSQL, MongoDB, Snowflake, Databricks, Apigee, Kong, Power BI, Tableau, and Qlik. · ubiqsecurity.com, 3 Oct 2026
- Integration methods
- The product integrates through SDKs, APIs, SQL UDFs, and database and data warehouse integrations. · ubiqsecurity.com, 3 Oct 2026
- Pricing
- The AWS Marketplace listing describes usage-based pricing and says the Enterprise Edition is structured through a private offer; additional AWS infrastructure costs may apply. · aws.amazon.com, 3 Oct 2026
- Static and dynamic modes
- Ubiq supports permanently masked copies for development, test, vendor, and analytics use, as well as runtime decisions for production access. · ubiqsecurity.com, 3 Oct 2026
- Support contact
- Ubiq directs users to contact technical support at [email protected]. · ubiqsecurity.com, 3 Oct 2026
- What it does
- Ubiq protects sensitive data and decides at runtime whether each identity receives cleartext, masked, tokenized, format-preserving protected, or encrypted data. · ubiqsecurity.com, 3 Oct 2026
- Who it is for
- The product describes use cases for customer support, analytics and BI, databases and warehouses, development and test environments, insider-risk reduction, and AI, RAG, and agents. · ubiqsecurity.com, 3 Oct 2026
Where Ubiq Dynamic Data Masking stands on Freedom251
- Database Security Software#12 of 26