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Twelve Labs
What Twelve Labs is
Twelve Labs is a video intelligence platform for searching and analyzing video, as well as generating embeddings for machine-learning pipelines. Natural-language search can find moments across speech, text, audio and visuals. The platform can produce summaries or answer prompts about a video. Its Jockey agent is a research preview that can reason across videos and images and provide answers with cited moments. Developers can use REST APIs and Python or Node.js SDKs; models are also available through Amazon Bedrock and AWS Marketplace. The free plan includes 600 minutes of video usage, with indexes accessible for 90 days after creation, up to 100 videos per index and a 10-hour maximum duration per index. Developer is pay as you go, with rates listed for indexing, infrastructure and search. Enterprise offers custom pricing and limits, and deployment options across cloud, private cloud or on-premises environments. Twelve Labs states that data in transit is protected with TLS 1.2 or higher and stored data with at least AES 256-bit encryption.
Who it suits
Twelve Labs suits developers building video search or analysis into applications and machine-learning pipelines. Its REST API and SDKs provide access, while Enterprise deployment options include private cloud and on-premises environments.
What it does well
- Searches video moments across speech, text, audio and visuals.
- Generates embeddings for machine-learning pipelines.
- Available through REST APIs and Python and Node.js SDKs.
- Free plan includes 600 minutes of video usage.
- Enterprise supports cloud, private cloud and on-premises deployment.
What to know first
- Free-plan indexes are accessible for 90 days.
- Free plan limits each index to 10 hours.
- Jockey is a research-preview agent.
- Developer rates vary by API usage.
Limits
The Free plan includes 600 minutes of video usage, 90-day index access, up to 10 hours and 100 videos per index, and five concurrent indexing tasks. Developer supports up to 10,000 hours and 100,000 videos per index with 25 concurrent indexing tasks; listed usage rates are $2.50/hour for indexing, $0.09/hour/month for infrastructure, and $4 per 1,000 search queries.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Free | Renews monthly · 3 GB cumulative storage · Basic workload · Basic rate limit · Shared environment · Usage capped at plan limits | Free |
| Plus | Renews monthly · 50 GB cumulative storage · Medium workload · High rate limit · Shared environment · Usage capped at plan limits | $29 a month |
| Pro | Renews monthly · 200 GB cumulative storage · High workload · High rate limit · Shared environment · Optional overage | $99 a month |
| Developer | Pay as you go; rates vary by API usage · Unlimited video hours · index access unlimited · up to 10,000 hours per index · up to 100,000 videos per index · 25 concurrent indexing tasks · indexing $2.50/hour · infrastructure $0.09/hour/month · search $4/1,000 queries | On request |
| Enterprise | Custom storage · Custom workload · Custom rate limit · Shared environment · Overage per contract · SSO/SAML included | On request |
As twelvelabs.io lists them, read 21 Oct 2026. The maker's own page has the final word.
Getting started
- Visit the Twelve Labs website.
- Choose the Free plan or review the pay-as-you-go Developer option.
- Use the REST API or Python or Node.js SDK to access the platform.
- For Enterprise deployment or committed-use terms, contact sales.
Verdict
Twelve Labs provides video search, analysis and embeddings through developer-facing interfaces, with a free usage tier and enterprise deployment choices. The free index limits and the research-preview status of Jockey are worth considering before relying on those options.
Questions
Does Twelve Labs have a free plan?
Yes. The Free plan costs nothing and includes 600 minutes of video usage.
What does the Free plan limit?
Indexes remain accessible for 90 days after creation, and each index can contain up to 10 hours and 100 videos. It allows five concurrent indexing tasks.
How much does the Developer plan cost?
It is pay as you go, with rates varying by API usage. Listed rates are $2.50/hour for indexing, $0.09/hour/month for infrastructure, and $4 per 1,000 search queries.
Which platforms and developer interfaces are available?
Twelve Labs lists API and web platforms. It provides REST APIs and Python and Node.js SDKs.
Can Twelve Labs be deployed outside the cloud?
The Enterprise page describes cloud, private cloud, and on-premises deployment options.
What security and compliance information does Twelve Labs list?
It states that data in transit is protected with TLS 1.2 or higher and stored data is encrypted with at least AES 256-bit encryption. Its Trust Center lists SOC 2 Type II reports for 2024 and 2025 and identifies Twelve Labs as TPN Verified.
Facts from Twelve Labs's own pages
- Access controls
- Security documentation describes multi-factor authentication, role-based access, least privilege and audit logging. · twelvelabs.io, 21 Oct 2026
- API and SDK access
- The platform is accessible through REST APIs and Python and Node.js SDKs. · docs.twelvelabs.io, 30 Sept 2026
- AWS Bedrock
- Marengo and Pegasus models are available as fully managed models in Amazon Bedrock. · aws.amazon.com, 21 Oct 2026
- AWS integration
- TwelveLabs models are available through Amazon Bedrock and AWS Marketplace. · twelvelabs.io, 30 Sept 2026
- Company legal name
- Crunchbase identifies the legal entity as Twelve Labs Inc. · crunchbase.com, 21 Oct 2026
- Company size
- LinkedIn lists a company size of 51–200 employees. · linkedin.com, 21 Oct 2026
- Compliance
- The Trust Center lists SOC 2 Type II reports for 2024 and 2025 and identifies TwelveLabs as TPN Verified. · trust.twelvelabs.io, 30 Sept 2026
- Deployment
- The enterprise page describes deployment options across cloud, private cloud, or on-premises environments. · twelvelabs.io, 30 Sept 2026
- Documentation depth
- Documentation includes versioned guides, API and SDK references, quickstarts, recipes, sample apps, migration pages, release notes and a Discord community. · docs.twelvelabs.io, 21 Oct 2026
- Embeddings
- The Embed API creates vectors from video, audio, images, documents and text for search, classification, clustering, recommendations and RAG. · github.com, 21 Oct 2026
- Encryption
- Security documentation states TLS 1.2 or higher in transit and AES-256 minimum encryption at rest. · twelvelabs.io, 21 Oct 2026
- Founded
- LinkedIn lists TwelveLabs as founded in 2021. · linkedin.com, 21 Oct 2026
- Free-plan limits
- The pricing page lists 600 minutes of video usage and says free-plan indexes are accessible for 90 days after creation. · twelvelabs.io, 30 Sept 2026
- Funding
- The World Economic Forum states that Twelve Labs raised $100 million from NVIDIA, NEA, Radical Ventures, Index Ventures, WndrCo and others. · weforum.org, 21 Oct 2026
- Headquarters
- LinkedIn lists headquarters at 55 Green Street, San Francisco, California. · linkedin.com, 21 Oct 2026
- Infrastructure
- The platform runs on Amazon Web Services and uses CIS benchmark hardening practices. · twelvelabs.io, 21 Oct 2026
- Integrations
- Documented partner integrations include Adobe Premiere Pro, Databricks, MongoDB, Pinecone, Qdrant, Snowflake, Vespa, Weaviate and others. · beta.docs.twelvelabs.io, 21 Oct 2026
- Jockey agent
- Jockey lets users ask questions across video knowledge stores and returns cited moments, clips, text or embeddings. · docs.twelvelabs.io, 21 Oct 2026
- Licence
- The hosted TwelveLabs platform is presented as a proprietary service; no open-source licence is stated for the platform itself. · twelvelabs.io, 21 Oct 2026
- Limit: API availability
- API error documentation lists regional restrictions, rate-limit errors and paid-plan-only endpoint errors. · beta.docs.twelvelabs.io, 21 Oct 2026
- Limit: cloud integration change
- Release notes say automatic cloud-to-cloud S3 integrations were deprecated after October 31, 2025, requiring presigned-URL upload changes. · docs.twelvelabs.io, 21 Oct 2026
- Limit: pricing transparency
- Independent directory pages describe pricing as unavailable, contact-vendor or custom quote rather than publishing plan prices. · softwareadvice.com, 21 Oct 2026
- MongoDB integration
- A documented MongoDB Atlas integration stores TwelveLabs multimodal embeddings for semantic video search. · docs.twelvelabs.io, 21 Oct 2026
- Natural-language search
- The platform searches video libraries for actions, scenes, dialogue and emotions using natural-language queries. · twelvelabs.io, 21 Oct 2026
Where Twelve Labs stands on Freedom251
- AI Video Search Tools#11 of 24