Tripadvisor helps travelers plan trips by collecting member reviews and opinions about destinations, places to stay, restaurants, and activities. Travelers can search hotels, things to do, restaurants, and cruises, as well as review and explore without a stated consumer subscription price. Tripadvisor says its recommendations draw on more than a billion traveler reviews and opinions. The service is available on the web and through Android and iOS apps. Hotels can use Business Advantage, a paid advertising solution with profile controls, special offers, and a direct-booking website link. Enhanced listings can feature a favorite review and a photo and video carousel, and subscribers can add up to four contact points such as a phone number, email, or website. Analytics cover market comparisons, page traffic, referral clicks, and engagement with listing features. Business Advantage costs 99.00 USD per year at the listed minimum for a 12-month subscription; pricing varies by hotel location, size, and profile. Cancellation within 30 days of signup or renewal receives a prorated refund; later cancellation takes effect at term end.
Who it is for
Tripadvisor suits travelers comparing places to stay, restaurants, activities, and cruises, as well as people who want to review destinations. Business Advantage is for hotels seeking paid listing controls, promotional features, and analytics.
What is good
- Search hotels, activities, restaurants, and cruises
- Available on web, Android, and iOS
- Hotels can feature a review and media carousel
- Business analytics include page traffic and referral clicks
What to know first
- Business Advantage minimum is 99.00 USD per year
- Business Advantage pricing varies by hotel profile and location
- Cancellation after 30 days takes effect at term end
Verdict
Travelers can use Tripadvisor to explore trip options and member opinions without a stated consumer subscription price. Hotels considering Business Advantage should weigh its listing and analytics features against location-dependent pricing and cancellation terms.
Tripadvisor plans and pricing
All plansCompared on business directories
- Free plan
- Yes
- Listing submission
- free
- Claim listing
- Yes
- Reviews on profiles
- Yes
- Audience focus
- local
- Mobile app
- Yes
- Verified profiles
- Yes

