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Thunder Experience Cloud
What Thunder Experience Cloud is
Thunder Experience Cloud is a web-based advertising platform for managing creative production, campaign strategy, ad serving, and reporting. Its Creative Management Platform supports WYSIWYG ad creation, AI-powered generation, mass-versioning, bulk editing, and built-in approval. It handles display, video, social, and native ads, with ad QA, media compliance checks, previews, tag generation, and trafficking in one workflow. Dynamic Creative Optimization uses a visual decision tree to test and target creative across channels. It can use first- and third-party data, DMP segments, weather, location, product recommendations, and site activity to personalize messaging. Thunder says its ad serving links exposure and conversions to a person across digital and offline channels. Experience Measurement provides a dashboard and logs for viewing reach, frequency, and conversion by person, while a cross-device graph connects identity across devices and time. The platform integrates with DSPs, ad servers, publisher networks, and site-served channels, though the page does not name specific partners. Thunder says it is audited for security and compliance but does not name standards or certifications. It describes its cloud applications as serving marketers and helping brands orchestrate creative and media. Pricing is on request; prospective customers can schedule a demo. Thunder is headquartered in San Francisco, California, United States.
Who it suits
Thunder Experience Cloud suits marketers and brands that need to coordinate ad creative, campaign strategy, ad serving, and reporting. Its tools are relevant to teams producing multiple ad formats and targeting creative across channels.
What it does well
- Supports display, video, social, and native ad formats.
- Includes bulk editing, mass-versioning, and built-in approval.
- DCO can use location, weather, and site activity.
- Measurement shows reach, frequency, and conversion by person.
- Integrates with DSPs, ad servers, and publisher networks.
What to know first
- Pricing is on request.
- Specific integration partners are not named.
- Security standards and certifications are not named.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Thunder Experience Cloud | Request a demo for pricing · Enterprise cloud applications for marketers · CMP, DCO, ad serving and experience measurement | On request |
As makethunder.com lists them, read 15 Oct 2026. The maker's own page has the final word.
Getting started
- Visit the Thunder Experience Cloud website.
- Schedule a demo to discuss the cloud-based applications and pricing.
- Use the web platform for creative, campaign and reporting workflows.
Verdict
Thunder Experience Cloud combines creative production, dynamic personalization, ad serving, and measurement in a web platform. Pricing is on request, and the page does not identify integration partners or security standards.
Questions
How much does Thunder Experience Cloud cost?
Pricing is on request. The site invites prospective customers to schedule a demo.
Which platforms does it support?
The listed platform is web.
What ad formats can teams create?
The Creative Management Platform supports display, video, social and native ads. HTML5 and video ad creation are also listed.
What signals can Dynamic Creative Optimization use?
It can use first- and third-party data, DMP segments, weather, location, product recommendations and site activity.
Which services does Thunder integrate with?
Thunder says it integrates with DSPs, ad servers, publisher networks and site-served channels, but does not name specific partners.
Does Thunder describe security certifications?
Thunder says it is audited for security and compliance purposes, without naming certifications or standards.
Facts from Thunder Experience Cloud's own pages
- Ad formats
- The Creative Management Platform supports producing, reviewing, and trafficking display, video, social, and native ads. · makethunder.com, 3 Oct 2026
- Ad serving
- Ad-serving features include universal site pixels, container tags, more than 20 macros and parameters, remarketing and conversion attribution. · makethunder.com, 15 Oct 2026
- AI and bulk production
- CMP includes AI-powered ad generation, bulk editing, mass versioning, cloning and automatic adaptation of assets to new ad sizes. · makethunder.com, 15 Oct 2026
- Company profile
- LinkedIn lists Thunder as a privately held advertising-services company with 51–200 employees, San Francisco headquarters and a 2008 founding year. · linkedin.com, 15 Oct 2026
- Creative Management Platform
- The cloud CMP provides a WYSIWYG editor for display, video, social, audio and native ads, with animation, video and retina-display support. · makethunder.com, 15 Oct 2026
- Creative production
- Its Creative Management Platform supports WYSIWYG ad creation, AI-powered ad generation, mass-versioning, bulk editing, and built-in approval. · makethunder.com, 3 Oct 2026
- Decisioning signals
- DCO can personalize messaging using first- and third-party data, DMP segments, weather, location, product recommendations, and site activity. · makethunder.com, 3 Oct 2026
- Decision signals
- DCO can use first- and third-party data, DMP segments, weather, location, product recommendations, site activity and time or day. · makethunder.com, 15 Oct 2026
- Dynamic Creative Optimization
- DCO uses visual decision trees to target different creative experiences to audiences across devices and time. · makethunder.com, 15 Oct 2026
- Forrester claim
- Thunder’s workflow page says Forrester ranked it first for current offering among 10 creative ad-tech vendors in the Q4 2018 wave and estimated 335% ROI for typical customers. · makethunder.com, 15 Oct 2026
- Frequency management
- Thunder counts exposure by person over day and lifetime so marketers can set frequency caps and reduce overexposure. · makethunder.com, 15 Oct 2026
- Funding
- CB Insights reports $25.58 million raised across 10 funding rounds and identifies Walmart as the February 4, 2021 acquirer round. · cbinsights.com, 15 Oct 2026
- Headquarters
- San Francisco, California, United States · makethunder.com, 28 Sept 2026
- Hosted delivery
- Thunder’s privacy policy describes the product as a hosted application accessed through the web rather than software installed on customer systems. · makethunder.com, 15 Oct 2026
- Identity
- The product uses a cross-device graph to connect identity across devices and time for people-based marketing. · makethunder.com, 3 Oct 2026
- Integrations
- The ad-serving page says Thunder is directly integrated with leading DSPs, ad servers, publisher networks and site-served channels, without naming partners there. · makethunder.com, 15 Oct 2026
- Intended users
- Thunder describes its cloud applications as serving marketers and its platform as enabling brands to orchestrate creative and media. · makethunder.com, 3 Oct 2026
- Legal name and owner
- Crunchbase lists the legal names Thunder Industries Inc. and PaperG, Inc., identifies PaperG as an alternate name and shows Thunder as a Walmart sub-organization. · crunchbase.com, 15 Oct 2026
- Licence
- The reviewed Thunder Experience Cloud pages do not state an open-source licence. · makethunder.com, 15 Oct 2026
- Limit: acquisition uncertainty
- A G2 reviewer warned in 2021 that Walmart’s acquisition could mean the traditional Thunder product would not survive. · g2.com, 15 Oct 2026
- Limit: glitches and reporting
- A G2 reviewer reported glitches in reporting and audience targeting, complexity when converting unusual creatives and limited reporting customization. · g2.com, 15 Oct 2026
- Measurement
- Experience Measurement reports reach, frequency and conversions by person with dashboard and log-level data. · makethunder.com, 15 Oct 2026
- Notable news: Experience Cloud launch
- Thunder announced the expanded Experience Cloud with CMP, DCO and Experience Measurement on February 21, 2018. · makethunder.com, 15 Oct 2026
- Notable news: interactive TV concept
- A February 27, 2019 Broadcasting+Cable article by Thunder CEO Victor Wong described persistent identity enabling branching, interactive video ad experiences across ad breaks and devices. · nexttv.com, 15 Oct 2026
Where Thunder Experience Cloud stands on Freedom251
- Ad Design Software#24 of 26