The Real Estate Platform (REP) is an enterprise platform for real estate companies managing regions, offices, and agents. Its customer-specific instance is white-labeled and configured for the customer’s local market and objectives. The platform combines websites, CRM, marketing, team management, listing management, and transaction management. Listing tools include syndication, more than 200 fields, multilingual and customizable fields, document management, quality control, and transaction support. The CRM covers lead management, interaction tracking, automated buyer follow-up, agendas and tasks, Google Calendar sync, contact imports, and referrals. Marketing offers customizable templates, automated drip campaigns, and performance statistics. Websites can be localized, multilingual, and multicurrency, with a CMS, blogs, property search, Google Analytics, and SEO features. Transaction tools include creation and tracking, payment and regional reports, approval workflows, regional settings, and notifications. Syndication and leads API is an optional add-on. Prospective customers can request a demo; plan prices are not displayed.
Who it is for
REP suits real estate companies seeking tools for regions, offices, and agents in a locally configured platform. Its feature set covers listing, lead, marketing, website, and transaction workflows.
What is good
- Customer instances are white-labeled and locally configured
- Listing tools include more than 200 fields
- CRM includes automated buyer follow-up
- Websites support multilingual and multicurrency content
What to know first
- Pricing is not displayed
- Syndication and leads API is an optional add-on
Verdict
REP brings several real estate business functions into a customer-specific platform. Prospective buyers need to request a demo to explore the offering, since plan prices are not displayed.
Compared on real estate marketplace software
- Lead routing
- Yes
- Listing syndication
- Yes
