The Orchard

What The Orchard is

The Orchard is a web-based music distribution company serving artists, labels, and creators. Its services cover digital and physical sales and marketing, rights management, video monetization, and publishing administration. It also offers advertising campaigns: Lite Services pairs preset objectives with targeted ads across YouTube, TikTok, Meta, Instagram, Facebook, and Spotify. Objectives include video views, subscriber growth, post engagement, link traffic, follower growth, pre-saves, and Spotify clicks to stream. Lite Services is listed at $150, paid once, with campaigns starting at $150 USD per campaign. Premium advertising is described as bespoke, multi-phase work with personalized support; higher minimum investments are available through a Relationship Manager. The Orchard says its services use data analysis to help clients reach fans and grow audiences. Clients use Workstation for account support and a Help Center covering distribution, analytics, payments and accounting, and account topics. Payment frequency depends on a client’s contract and territory, and a minimum must be met before payment is issued. The Help Center recommends submitting audio releases 6–8 weeks before their street date because store delivery times vary. Current clients are directed to their Label Manager for account questions and support.

Who it suits

The Orchard suits artists, labels, and creators looking for distribution, rights, video monetization, publishing administration, or music marketing services. Its advertising options serve clients who want preset campaign objectives or bespoke, multi-phase support.

Limits

Lite Services campaigns start at $150 USD per campaign. Payments are issued only after a minimum is met, and payment frequency depends on the client’s contract and territory.

Getting started

1. Visit The Orchard website.
2. Use the web-based service.
3. Review Lite Services campaigns, which start at $150 USD per campaign and are billed once.
4. Contact a Relationship Manager about Premium advertising and higher minimum investments.
5. If you are a current client with account questions, contact your Label Manager.

Verdict

Choose The Orchard if you need music distribution alongside services such as rights management, video monetization, or publishing administration. Its Lite campaigns provide preset objectives, while Premium offers bespoke multi-phase advertising and personalized support. Consider the campaign starting price and contract-dependent payment terms when assessing fit.