Syniverse RBM

What Syniverse RBM is

Syniverse RBM is a business messaging channel for personalized conversations using rich media and real-time analytics. Messages can carry verified sender identities, use templates, be scheduled or translated, and return real-time delivery status. RBM agents can present rich cards, media, suggestions, and interactive buttons. For customer care, businesses can use a chatbot or Syniverse’s two-way chat application. Applications send requests through a REST API; Syniverse can deliver events and message updates to a customer-configured webhook as base64-encoded JSON. RBM is part of Syniverse’s cloud-based Omni-Channel messaging solution, sharing an API endpoint with SMS, MMS, Facebook Messenger, push notifications, and WeChat. Participation requires a Syniverse Omni-Channel account and service subscription, an approved RBM agent, and a Syniverse Sender ID. Public launch is subject to review and approval, and availability depends on mobile operators and RCS-capable devices in the launch region. The agent must start conversations before users can reply. Pricing is available by request.

Who it suits

It suits businesses that need interactive RCS messaging, customer-care conversations, and delivery analytics through an API or web interface. Teams should be prepared for the account, subscription, agent approval, and Sender ID requirements.

Limits

Participation depends on account and service subscription requirements and approval of the RBM agent. Public launch requires review, and availability is subject to mobile operators and RCS-capable devices; agents must start conversations before users can reply.

Getting started

1. Visit Syniverse’s RBM website.
2. Obtain a Syniverse Omni-Channel account and service subscription.
3. Get an RBM agent approved and obtain a Syniverse Sender ID.
4. Build application requests through the REST API and configure a webhook if needed.
5. Complete public launch review and approval.

Verdict

Syniverse RBM combines rich business messaging, customer-care conversations, and real-time analytics. Its onboarding and launch requirements make it a fit for organizations prepared to work through approval and regional availability constraints.