Purpose: Sweep cleans CRM records by deduplicating, standardizing, cleaning, verifying, and enriching data.
CRM: Sweep’s product page describes real-time updates in HubSpot and data operations across HubSpot portals.
Cleanup presets: It offers predefined cleanup templates for common data issues.
Custom rules: Users can create and apply rules to format, standardize, and validate CRM data.
Bulk actions: Sweep supports batch operations, mass edits, and deletions across thousands of records.
Automation: Users can schedule data operations and set customizable recurring intervals.
Audit and rollback: Sweep logs data-cleaning changes and says users can track modifications and revert changes.
Property merge: It can identify and consolidate duplicate properties and remove unused or underused properties.
Verification: Sweep can validate email addresses and phone numbers.
Enrichment: Sweep can add missing information from external sources to enrich CRM records.
Pricing basis: Pricing depends on the number of records affected, such as records enriched, deduplicated, or formatted.
Security: The product page says Sweep uses enterprise-grade security and that data is not accessed without customer consent.
Compliance marks: The product page footer displays ISO 27001 and AICPA SOC 2 badges.
Support: The page describes in-app assistance, tutorials, and best practices for guided data cleanup, and invites users to schedule a demo with data experts.

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