Freedom251 › Embedded Analytics Software
Sumboard
What Sumboard is
Sumboard is a low-code platform for adding interactive analytics to B2B SaaS products through embedded dashboards and insights. It connects to PostgreSQL, MySQL, MS SQL Server, MariaDB, MongoDB, and REST APIs. Dashboard options include interactive filters, period comparisons, scheduled email reports, PDF and Excel exports, and white-label customization. Teams install the SDK from npm and can embed dashboards simply, with token parameters, or with application filters. Sumboard says token-based authentication limits each customer to their own data. Its security FAQ says it stores no customer data apart from cached information, which is removed after the cache timeout. Servers run in Europe on OVH infrastructure; Sumboard says it inherits OVH standards and certifications including ISO 27001, GDPR, SOC 1, and SOC 2. Growth costs €199 a month and includes up to 10 embedded dashboards and 10,000 scheduled emails monthly. A 30-day free trial of the business plan is available. Teams can configure customer dashboards, while customer self-service building is planned for a future release.
Who it suits
Sumboard suits SaaS product teams that want to embed customer-facing analytics without months of custom development. It may fit teams that need white-label dashboards, data-source connections, and controls for separating customer data.
What it does well
- Connects to six listed database and API source types
- Includes interactive filters and period comparisons
- Supports PDF and Excel exports
- Token-based authentication separates customer data
- 30-day free trial of the business plan
What to know first
- No free plan
- Growth is limited to 10 embedded dashboards
- Customer self-service dashboard building is not yet available
Limits
Growth includes up to 10 embedded dashboards and up to 10,000 scheduled emails per month. Customers cannot yet build dashboards themselves; that capability is described as planned for a future release.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Growth | Up to 10 embedded dashboards · Unlimited viewers · Up to 10,000 scheduled emails/month · Unlimited dashboards and data sources · Email support | €199 a month |
| Business | Everything in Growth · Custom PDF layout builder · Dashboard comparison · Localization and translation · Versioning · Priority support | €499 a month |
| Enterprise | Everything in Business · Custom data pipelines · Custom-built data warehouse · Custom onboarding · Dedicated support | On request |
As sumboard.io lists them, read 8 Oct 2026. The maker's own page has the final word.
Getting started
- Visit https://www.sumboard.io/.
- Start the 30-day free trial of the business plan.
- Install the SDK from npm.
- Choose simple embedding, token-parameter embedding, or embedding with application filters.
- Connect a supported data source and configure dashboards for customers.
Verdict
Sumboard combines embedded analytics, multiple data connections, and white-label options for SaaS teams. Its Growth plan starts at €199 a month, and customers configure dashboards for end users rather than offering them self-service building.
Questions
How much does Sumboard cost?
Growth costs €199 a month and Business costs €499 a month. Enterprise pricing is not displayed.
Is there a free plan or trial?
There is no free plan. Sumboard offers a 30-day free trial of its business plan.
Which platforms does Sumboard support?
The listed platforms are API and web.
What data sources can it connect to?
Listed sources are PostgreSQL, MySQL, MS SQL Server, MariaDB, MongoDB, and REST APIs.
Can customers build their own dashboards?
End-customer self-service dashboard building is described as planned for a future release. Teams can currently configure dashboards for customers.
Who leads Sumboard?
The About page names Nick Guzun as Founder and CEO and Cristian Cazacu as Co-founder and CTO.
Facts from Sumboard's own pages
- Audience
- Sumboard describes its product as helping SaaS product teams add dashboards and insights to their products without months of custom development. · sumboard.io, 8 Oct 2026
- Company
- The About page names Nick Guzun as Founder and CEO and Cristian Cazacu as Co-founder and CTO. · sumboard.io, 8 Oct 2026
- Customization limit
- End-customer self-service dashboard building is described as planned for a future release; teams can currently configure dashboards for customers. · sumboard.io, 8 Oct 2026
- Dashboard features
- Features include interactive filters, period comparison, scheduled email reports, PDF and Excel exports, and white-label customization. · sumboard.io, 8 Oct 2026
- Data handling
- The security FAQ says Sumboard does not store customer data except cached information, which it removes when the cache timeout expires. · docs.sumboard.io, 8 Oct 2026
- Data sources
- Supported sources listed include PostgreSQL, MySQL, MS SQL Server, MariaDB, MongoDB, and REST APIs. · docs.sumboard.io, 8 Oct 2026
- Embedding
- The SDK is installed from npm and supports simple embedding, token-parameter embedding, and embedding with application filters. · docs.sumboard.io, 8 Oct 2026
- Hosting
- The security FAQ states that Sumboard servers are hosted in Europe on OVH infrastructure. · docs.sumboard.io, 8 Oct 2026
- Plan limit
- Growth includes up to 10 embedded dashboards and up to 10,000 scheduled emails per month. · sumboard.io, 8 Oct 2026
- Product
- Sumboard is a low-code platform for embedding interactive, customer-facing analytics into B2B SaaS products. · docs.sumboard.io, 8 Oct 2026
- Security certifications
- The security FAQ says the platform inherits certifications and standards from OVH, including ISO 27001, GDPR, SOC 1, and SOC 2. · docs.sumboard.io, 8 Oct 2026
- Support
- Growth includes email support, Business includes priority support, and Enterprise includes dedicated support. · sumboard.io, 8 Oct 2026
- Tenant isolation
- Sumboard says token-based authentication ensures customers only see their own data. · sumboard.io, 8 Oct 2026
- Trial
- The pricing page offers a 30-day free trial of its business plan. · sumboard.io, 8 Oct 2026
Where Sumboard stands on Freedom251
- Embedded Analytics Software#17 of 24