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StratX Simulations
What StratX Simulations is
StratX Simulations develops web-based experiential business simulations for educators and learners. Participants learn by applying concepts through decisions in realistic competitive settings. Its topics include marketing strategy, digital marketing, circular economy, innovation, sales and negotiation, brand strategy, digital transformation, and marketing mix. The intended audience spans undergraduate and graduate students, MBA and executive education participants, and working professionals.
Markstrat is a simulation in which participants make decisions about segmentation, positioning, pricing, product portfolios, R&D, and communication while customers and competitors change. It includes built-in assessment tools, a real-time AI assistant within the simulation, and versions in multiple languages. Decision-making takes 12–20 hours and can be scheduled over a semester, as a 4.5-day intensive course, or as a 2-day highly intensive course. The simulations support multiplayer participation and include an instructor dashboard.
Access to Markstrat is reserved for instructors registered and validated by StratX. Simulations are licensed per participant and sold only with programs; instructors submit course information and receive ordering instructions from an account manager. StratX recommends at least 15 participants and sets no maximum. The company says it was founded in 1984 by Jean-Claude Larréché and is headquartered in Boston, Massachusetts, and Paris, France.
Who it suits
StratX Simulations suits educators building competitive, decision-based learning programs for university students, MBA or executive education participants, and working professionals. It is also relevant to instructors who can meet the registration validation requirement and organize a program with at least 15 participants recommended by StratX.
What it does well
- Covers marketing, innovation, sales, and digital transformation topics.
- Markstrat includes built-in assessment tools.
- An in-simulation real-time AI assistant is included in Markstrat.
- Markstrat supports multiple languages.
- Programs can be delivered over a semester or intensive courses.
- Supports multiplayer use and an instructor dashboard.
What to know first
- Markstrat access requires instructor registration validated by StratX.
- Simulations are sold only as part of programs.
- Licensing is per participant.
- At least 15 participants are recommended.
Limits
Markstrat requires 12–20 hours of decision-making. The simulations are licensed per participant and sold only within programs, and StratX recommends at least 15 participants.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Program license | one license per participant · licenses sold only with programs · instructor validation required | On request |
As stratxsim.com lists them, read 8 Oct 2026. The maker's own page has the final word.
Getting started
- Visit https://stratxsim.com/en/.
- Register as an instructor and have the registration validated by StratX to access Markstrat.
- Submit course information as an instructor.
- Receive ordering instructions from an account manager.
- Arrange a program with per-participant simulation licenses.
Verdict
Choose StratX Simulations if you are an educator seeking competitive business simulations, particularly Markstrat's decisions across marketing strategy and product choices. Look elsewhere if you need individual access outside a program, since instructor validation is required and licenses are sold per participant as part of programs.
Questions
How is StratX Simulations priced?
Pricing is available on request. Simulations are licensed per participant and sold only as part of programs.
Who can access Markstrat?
Use is reserved for registered instructors, and StratX must validate their registration. Instructors submit course information and receive ordering instructions from an account manager.
How long does Markstrat take?
It requires 12–20 hours of decision-making. It can run over a semester, in a 4.5-day intensive course, or in a 2-day highly intensive course.
What does Markstrat cover?
Participants make decisions about segmentation, positioning, pricing, product portfolios, R&D, and communication while responding to changing customers and competitors.
What platforms does StratX Simulations support?
The simulations are web-based.
How many participants are recommended?
StratX recommends at least 15 participants and states there is no maximum.
Facts from StratX Simulations's own pages
- Access requirement
- Use of Markstrat is reserved for registered instructors, whose registration must be validated by StratX. · stratxsim.com, 8 Oct 2026
- Audiences
- The simulations are intended for undergraduate and graduate students, MBA and executive education participants, and working professionals. · stratxsim.com, 8 Oct 2026
- Company history
- StratX says it was officially founded in 1984 by Jean-Claude Larréché. · stratxsim.com, 8 Oct 2026
- Founded
- 1984 · stratxsim.com, 28 Sept 2026
- Headquarters
- The privacy policy lists the company's registered office at 2 Rue Jean Lantier, 75001 Paris, France. · gdpr.stratxsimulations.com, 8 Oct 2026
- Learning approach
- Its simulations let learners apply concepts through decisions in realistic, competitive environments. · stratxsim.com, 8 Oct 2026
- Markstrat duration
- The Markstrat simulation requires 12–20 hours of decision-making and can be delivered over a semester, in an intensive 4.5-day course, or in a 2-day highly intensive course. · stratxsim.com, 8 Oct 2026
- Markstrat features
- Markstrat includes built-in assessment tools, an in-simulation real-time AI assistant, and versions in multiple languages. · stratxsim.com, 8 Oct 2026
- Markstrat learning
- Markstrat participants make decisions on areas such as segmentation, positioning, pricing, product portfolios, R&D, and communication while responding to changing customers and competitors. · stratxsim.com, 8 Oct 2026
- Participant scale
- StratX recommends at least 15 participants for its simulations and states there is no maximum participant count. · stratxsim.com, 8 Oct 2026
- Privacy and security
- Its privacy policy says it implements technical and organizational measures, including restricted database access, login-and-password protection, firewalls, and IP controls for SQL database access. · gdpr.stratxsimulations.com, 8 Oct 2026
- Privacy framework
- The privacy page states that StratX Simulations complies with the EU–U.S. and Swiss–U.S. Data Privacy Frameworks. · gdpr.stratxsimulations.com, 8 Oct 2026
- Product
- StratX Simulations develops experiential business simulations for educators and learners. · stratxsim.com, 8 Oct 2026
- Purchase model
- Simulations are licensed per participant and sold only as part of programs; instructors submit course information and receive ordering instructions from an account manager. · stratxsim.com, 8 Oct 2026
- Support
- The help desk says a support manager will respond within four business hours; telephone support is reserved for instructors, while participant support is by email for questions not covered by its knowledge base or documentation. · stratx.zendesk.com, 8 Oct 2026
- Topics
- Its simulation topics include marketing strategy, digital marketing, circular economy, innovation, sales and negotiation, brand strategy, digital transformation, and marketing mix. · stratxsim.com, 8 Oct 2026
Where StratX Simulations stands on Freedom251
- Business Simulation Software#24 of 26