Snoofa
What Snoofa is
Snoofa is web-based auction management software and a marketplace for fine art and antiques. It is designed for auctioneers, galleries, dealerships, and charities, supporting live, timed online, sealed-bid, and charity auctions. Setup includes one-button launch and cataloguing through drag-and-drop, category automation, or 360-degree photography. Timed sales can extend lot end times automatically and accept real-time or absentee bids. The marketplace uses personalised feeds that adapt to bidder interests. Client tools include configurable tags, client pages, secure accounts, and staged registration for unverified, basic, or advanced status, including formal AML cases. Inventory management, reporting, and analytics cover auction performance, bidder behaviour, and market trends. Snoofa also offers seller accounts, payment processing, API access, and a Digital Auctioneer’s Book for downloading GAP bids or importing bids from other platforms. Pricing is tailored; the listed note is From £500, with a 10% auction fee and £500 setup fee and training shown in relevant plan rows. Snoofa was founded in 2019 in Usk, Monmouthshire.
Who it suits
Snoofa suits auction houses, galleries, dealerships, and charities running different auction formats. Its LITE, SAAS, and AAAS plans address marketplace, configurable software, or supported event administration needs.
What it does well
- Supports live, timed, sealed-bid, and charity auctions
- Drag-and-drop and automated cataloguing options
- Timed auctions can auto-extend lot endings
- Client registration supports formal AML documentation
- Inventory, reporting, and bidder analytics
What to know first
- No free plan is offered
- Pricing is tailored and some fees are on request
- LITE lacks integrated backoffice and white-label auction systems
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Snoofa SAAS | Specialist auction software; configurable to client needs; monthly licence fee on request | On request |
| Snoofa LITE | Marketplace community; no integrated backoffice or white-label auction system; for clients with previous auctioneering experience | On request |
| Snoofa AAAS | Auctioneering as a Service; dedicated support, consultancy, and account manager to administer auction events | On request |
As snoofa.com lists them, read 8 Oct 2026. The maker's own page has the final word.
Verdict
Snoofa covers auction operations, bidder management, and marketplace activity in one web platform. Its plan structure and tailored fees mean buyers should match the edition to their operating model.
Facts from Snoofa's own pages
- Auction formats
- The backoffice supports live, timed online, sealed-bid, and charity auctions. · snoofa.com, 8 Oct 2026
- Auction setup
- Auction setup includes one-button launch and cataloguing through drag-and-drop, category automation, or 360-degree photography. · snoofa.com, 8 Oct 2026
- Client management
- Client relationship tools include configurable client tags, client pages, and secure client account areas. · snoofa.com, 8 Oct 2026
- Company history
- Snoofa says it was founded in May 2019 and provides backoffice and white-label auction software to auction houses and galleries. · snoofa.com, 8 Oct 2026
- Compliance
- The software includes a client registration process with unverified, basic, and advanced stages for cases requiring formal AML documentation. · snoofa.com, 8 Oct 2026
- Founded
- 2019 · snoofa.com, 28 Sept 2026
- Headquarters
- Usk, Monmouthshire, United Kingdom · snoofa.com, 28 Sept 2026
- Integrations
- For live auctions, Snoofa says its Digital Auctioneer’s Book can download bids from GAP and import bids from other platforms. · snoofa.com, 8 Oct 2026
- Intended users
- The platform is designed for auctioneers, galleries, dealerships, and charities. · snoofa.com, 8 Oct 2026
- Inventory and reporting
- Snoofa describes inventory management, reporting, and analytics for auction performance, bidder behaviour, and market trends. · snoofa.com, 8 Oct 2026
- Marketplace
- Snoofa says its marketplace uses personalised feeds that learn and adapt to bidders’ interests. · snoofa.com, 8 Oct 2026
- Pricing
- Snoofa describes pricing as tailored and flexible; its pricing page lists a 10% auction fee and £500 setup fee and training in relevant plan rows, while some fees are on request or additional. · snoofa.com, 8 Oct 2026
- Product
- Snoofa provides auction management software and a marketplace for the fine art and antiques sector. · snoofa.com, 8 Oct 2026
- Support
- Snoofa says its team offers auction guidance, and its AAAS option includes dedicated support and an account manager. · snoofa.com, 8 Oct 2026
- Timed auctions
- Timed online auctions can auto-extend lot end times and accept real-time or absentee bids. · snoofa.com, 8 Oct 2026
Where Snoofa stands on Freedom251
- Auction Software#30 of 32