Freedom251 › Small Business Website Builders
SiteRoot
What SiteRoot is
SiteRoot is an AI website builder for Australian small businesses. You describe a business in a conversation, and it builds and hosts a site with a custom-domain option and contact forms. SiteRoot says most users see a finished site in under ten minutes, then need a few more minutes to publish after connecting a domain. Text can be edited in SiteRoot Studio, or changes can be requested in plain language and previewed before publishing. The plan includes page management, a blog, SEO titles and descriptions, contact forms, and logo generation. Hosting and SSL are included, and SiteRoot says it keeps the certificate current. Sites include search details for each page, are designed for phone screens, and load images as needed. The service costs $16.50 a month after a 14-day trial.
Who it suits
It is aimed at Australian small businesses such as tradies, clinics, brokers, consultants, accountants, trainers, and lawyers. It suits owners wanting conversational site creation and hosted publishing.
What it does well
- Builds a site from a business conversation
- Custom-domain support and contact forms
- Hosting and SSL included
- Plain-language editing with previews
- 14-day trial available
What to know first
- No free plan
- Domain purchase costs extra
- Trial limited to one customer
- Monthly rebuild and change allowances apply
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| SiteRoot | A$15 + GST monthly after 14-day trial · 3 rebuilds and 25 changes during trial · 3 rebuilds and 50 changes monthly · adding a page counts as a rebuild | $16.50 a month |
As siteroot.com.au lists them, read 15 Oct 2026. The maker's own page has the final word.
Verdict
SiteRoot combines conversational site generation with hosting, editing, forms, and basic search-focused setup. The subscription includes a trial, but domains are separate and usage allowances continue after the trial.
Facts from SiteRoot's own pages
- ABN location
- The ABN record lists the company’s main business location as Victoria postcode 3076. · abr.business.gov.au, 15 Oct 2026
- ABN registration
- Australian government ABN records show Innoveta Pty Ltd as an active Australian private company from 31 October 2025. · abr.business.gov.au, 15 Oct 2026
- Accessibility status
- SiteRoot says it is in pilot, applies headings, image alternative text, and contrast practices, and asks users to report accessibility problems. · siteroot.com.au, 15 Oct 2026
- AI provider
- The privacy policy identifies Anthropic as the model provider used to generate and edit site copy, layout, and structure. · siteroot.com.au, 15 Oct 2026
- AI-readable content
- SiteRoot says it publishes an llms.txt business summary that AI tools can read directly. · siteroot.com.au, 15 Oct 2026
- Blog
- The subscription includes blog post creation and an automatically linked blog listing page. · siteroot.com.au, 15 Oct 2026
- Build and launch
- SiteRoot says most users see a finished site in under ten minutes, with a few more minutes to go live once a domain is connected. · siteroot.com.au, 12 Oct 2026
- Build speed
- The service says users can see a finished site in about 10–15 minutes and publish shortly afterward. · siteroot.com.au, 15 Oct 2026
- Cloud provider
- AWS is identified as the infrastructure used to build, store, and host published sites. · siteroot.com.au, 15 Oct 2026
- Company products
- Innoveta lists SiteRoot among four products in its own product suite. · innoveta.com.au, 15 Oct 2026
- Contact forms
- Form enquiries are emailed directly to the customer’s inbox rather than stored in a dashboard. · siteroot.com.au, 15 Oct 2026
- Custom domain
- Yes · siteroot.com.au, 24 Sept 2026
- Custom domains
- Customers can connect a domain they already own, but domain registration itself is purchased separately and excluded from the subscription. · siteroot.com.au, 15 Oct 2026
- Data export
- SiteRoot says customers can request a full export of their website after connecting their own domain. · siteroot.com.au, 12 Oct 2026
- Data location
- The policy says providers may process or store information outside Australia, including in the United States. · siteroot.com.au, 15 Oct 2026
- Domains
- Customers can connect a domain they already own or get help obtaining one, but the domain purchase is not included in the subscription price. · siteroot.com.au, 12 Oct 2026
- Editing
- Users can edit text directly in SiteRoot Studio or ask for changes in plain language and preview them before publishing. · siteroot.com.au, 12 Oct 2026
- Export and ownership
- The company says customers own their generated site and can request a full export once their own domain is connected. · siteroot.com.au, 15 Oct 2026
- Free plan
- No · siteroot.com.au, 24 Sept 2026
- GST registration
- The ABN record shows Innoveta Pty Ltd registered for GST from 16 May 2026. · abr.business.gov.au, 15 Oct 2026
- Hosting and SSL
- Hosting and an automatically maintained SSL certificate are included. · siteroot.com.au, 15 Oct 2026
- Included features
- The plan includes page management, a blog, SEO titles and descriptions, contact forms, and logo generation. · siteroot.com.au, 12 Oct 2026
- Industry targeting
- SiteRoot designs sites around the customer’s industry and reviews similar businesses before building. · siteroot.com.au, 15 Oct 2026
- Integrations and sign-in
- The site states that signing in with Google uses the account name and email address and does not access other Google data. · siteroot.com.au, 12 Oct 2026
Where SiteRoot stands on Freedom251
- Small Business Website Builders#78 of 91