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Shutterfly

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What Shutterfly is

Shutterfly creates customizable photo books and related photo products through web, iOS, and Android access. You can build books with layouts, backgrounds, stickers, frames, and professionally designed idea pages. The Create Your Own option includes AI-powered autofill for placing photos, while a free 24-hour designer service provides design help. Books require at least 20 pages and support up to 111 pages. Cover choices include softcover, glossy or matte hardcover, and premium leather, with standard or layflat pages. Available examples include a Softcover photo book 8×8 (20 pages) for $24.98, paid once and a Premium Leather Layflat photo book 10×10 (20 pages) for $193.73, paid once. Starting prices include 20 pages, with additional-page charges varying by format. Active accounts that place at least one order every 18 months receive unlimited photo storage, sharing, and downloading. The app supports iPhone, iPad, and Android, but not Kindle Fire. Shutterfly describes uses including family memories, travel, baby books, recipes, portfolios, and everyday projects.

Who it suits

It suits people making printed photo books for family memories, travel, baby books, recipes, portfolios, or everyday projects. It also fits users wanting web or mobile creation with optional design assistance.

What it does well

  • AI autofill places photos quickly
  • Layouts, backgrounds, stickers, and frames
  • Free 24-hour designer service
  • Standard and layflat page types
  • Unlimited storage for qualifying active accounts

What to know first

  • No free plan
  • Books require at least 20 pages
  • Maximum of 111 pages
  • No Kindle Fire app

Limits

Books require at least 20 pages and allow up to 111. Listed starting prices include 20 pages; additional pages carry a per-page charge that varies by book. Unlimited photo storage, sharing, and downloading applies to active accounts with at least one order every 18 months.

Plans

PlanBilled and limitsPrice
Deluxe Layflat photo book 10×10 (20 pages)Per book; starting price includes 20 pages · 10×10 · 20 pages included · $3.49 per additional page$136.23, paid once
Premium Leather Layflat photo book 10×10 (20 pages)Per book; starting price includes 20 pages · 10×10 · 20 pages included · $3.49 per additional page$193.73, paid once
Softcover photo book 8×8 (20 pages)Per book; starting price includes 20 pages · 8×8 · 20 pages included · $1.09 per additional page$24.98, paid once
Softcover photo book 10×10 (20 pages)Per book; starting price includes 20 pages · 10×10 · 20 pages included · $2.69 per additional page$33.73, paid once
Hardcover (glossy) photo book 8×8 (20 pages)Per book; starting price includes 20 pages · 8×8 · 20 pages included · $1.84 per additional page$39.98, paid once
Hardcover (glossy) photo book 10×10 (20 pages)Per book; starting price includes 20 pages · 10×10 · 20 pages included · $2.74 per additional page$56.23, paid once
Hardcover (matte) photo book 10×10 (20 pages)Per book; starting price includes 20 pages · 10×10 · 20 pages included · $2.74 per additional page$71.22, paid once
Standard Layflat photo book 10×10 (20 pages)Per book; starting price includes 20 pages · 10×10 · 20 pages included · $2.99 per additional page$96.23, paid once

As shutterfly.com lists them, read 8 Oct 2026. The maker's own page has the final word.

Getting started

  1. Visit the Shutterfly photo books website.
  2. Choose a photo book size, cover, and page type.
  3. Create a book using the available design options or Create Your Own autofill.
  4. Use the free 24-hour designer service if you want design assistance.
  5. Order the completed book in print.

Verdict

Shutterfly combines customizable book design, automatic photo placement, design help, and print ordering across web and mobile platforms. Its paid, per-book pricing and page requirements should be checked before starting a project.

Questions

How much does a Shutterfly photo book cost?

Photo books start at $24.98 for a softcover 8×8 book with 20 pages. Other listed 20-page options range up to $193.73 for a premium leather layflat 10×10 book; additional pages have varying per-page charges.

Does Shutterfly have a free plan?

No. Photo books are paid per-book purchases. A free 24-hour designer service is available for photo book design.

Which platforms does Shutterfly support?

Shutterfly is available on the web, iOS, and Android. Its app supports iPhone, iPad, and Android devices, but not Kindle Fire.

How many pages can a Shutterfly photo book have?

A book must have at least 20 pages and can have up to 111 pages.

What happens to my photo storage?

Active accounts with at least one order every 18 months receive unlimited photo storage, sharing, and downloading.

Facts from Shutterfly's own pages

AI tools
The Create Your Own photo book offers AI-powered autofill to place photos quickly. · shutterfly.com, 8 Oct 2026
Customer support
The Shutterfly Help Center provides product and account support, including photo book options and features. · support.shutterfly.com, 8 Oct 2026
Designer service
A free 24-hour designer service is available for photo book design. · shutterfly.com, 8 Oct 2026
Design options
Photo book styles include layouts, backgrounds, stickers or frames, and professionally designed idea pages. · support.shutterfly.com, 8 Oct 2026
Formats
Available cover options include softcover, glossy or matte hardcover, and premium leather, with standard and layflat page types. · shutterfly.com, 8 Oct 2026
Headquarters
San Jose, California, United States · shutterfly.com, 28 Sept 2026
Mobile app
The Shutterfly app is available for iPhone, iPad, and Android devices; it is not available for Kindle Fire. · support.shutterfly.com, 8 Oct 2026
Page limits
Photo books require at least 20 pages and allow up to 111 pages. · support.shutterfly.com, 8 Oct 2026
Privacy
Shutterfly's privacy notice describes how its family of brands collects and uses personal information and the choices available to users. · support.shutterfly.com, 8 Oct 2026
Product
Shutterfly offers customizable photo books and related photo products. · shutterfly.com, 8 Oct 2026
Storage limit
Unlimited photo storage, sharing, and downloading applies to active accounts with at least one order every 18 months. · support.shutterfly.com, 8 Oct 2026
Who it serves
Shutterfly describes its photo books as suitable for family memories, travel, baby books, recipes, portfolios, and everyday projects. · shutterfly.com, 8 Oct 2026

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