Freedom251 › Ecommerce platforms
SHOPLINE
by SHOPLINE
What SHOPLINE is
SHOPLINE is a hosted commerce platform accessed on the web, with support for omnichannel sales. It includes abandoned-cart recovery, digital-product sales, and an app marketplace. Inventory capacity varies by plan, reaching 300 locations on Enterprise. Starter allows five staff accounts, 15 locations, and 1,000 SmartPush emails. Essential provides 35 staff accounts and 15 locations, while Premium provides 100 staff accounts and 30 locations. Enterprise supports unlimited staff accounts and 300 locations. The platform has a paid pricing model, no free plan, and a 14-day trial. SHOPLINE is headquartered in Singapore and was founded in 2013. The plan details distinguish tiers by staff and location allowances, with a SmartPush email limit specified for Starter.
Who it suits
SHOPLINE may suit businesses selling across multiple channels that need hosted commerce, digital-product sales, or abandoned-cart recovery. Its tier limits provide different staff and inventory-location capacities.
What it does well
- Supports omnichannel sales.
- Includes abandoned-cart recovery and digital products.
- Enterprise allows 300 inventory locations.
- Offers a 14-day trial.
What to know first
- No free plan.
- Transaction fees vary.
Limits
Starter permits five staff accounts, 15 locations, and 1,000 SmartPush emails. Essential allows 35 staff accounts and 15 locations; Premium allows 100 staff accounts and 30 locations; Enterprise allows unlimited staff accounts and 300 locations. There is no free plan.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Starter | 5 staff accounts · 15 locations · 1,000 SmartPush emails | On request |
| Essential | 35 staff accounts · 15 locations | On request |
| Premium | 100 staff accounts · 30 locations | On request |
| Premium (annual) | annually; save 17% · 100 staff accounts · 30 locations · 0.5% third-party transaction fee · developer tools and API integrations | $224 a month |
| Starter (annual) | annually; save 17% · 5 staff accounts · 15 locations · 2% third-party transaction fee · 1,000 SmartPush emails | $24 a month |
| Premium (monthly) | monthly · 100 staff accounts · 30 locations · 0.5% third-party transaction fee · developer tools and API integrations | $269 a month |
| Starter (monthly) | monthly · 5 staff accounts · 15 locations · 2% third-party transaction fee · 1,000 SmartPush emails | $29 a month |
| Essential (annual) | annually; save 17% · 35 staff accounts · 15 locations · 0.8% third-party transaction fee · app marketplace and integrations | $66 a month |
The first 8 of 10 plans, as shopline.com lists them, read 20 Sept 2026. The maker's own page has the final word. Every plan
Getting started
- Open the SHOPLINE website
- Start the 14-day trial
- Choose a plan tier
- Add staff accounts within the plan allowance
- Configure sales channels and inventory locations
- Add digital products or marketplace apps as needed
Verdict
SHOPLINE offers multiple plan capacities for staff and inventory locations, plus commerce tools such as abandoned-cart recovery. Check current plan pricing and transaction fees before choosing a tier.
Questions
Is SHOPLINE free?
No. SHOPLINE uses paid pricing and has no free plan, but it offers a 14-day trial.
Which platforms support SHOPLINE?
SHOPLINE is available on the web and uses hosted infrastructure.
How many locations can it manage?
The listed capacity reaches 300 inventory locations on the Enterprise plan.
Does SHOPLINE support digital products?
Yes. Digital product sales are supported.
Does it recover abandoned carts?
Yes. Abandoned cart recovery is included.
What are the plan allowances?
Starter has five staff accounts and 15 locations; Essential has 35 staff accounts and 15 locations; Premium has 100 staff accounts and 30 locations; Enterprise has unlimited staff accounts and 300 locations.
Facts from SHOPLINE's own pages
- Abandoned cart recovery
- Yes · shopline.com, 20 Sept 2026
- API platform
- The Open API exposes APIs and push notifications for external partners using the SHOPLINE SaaS platform. · developer.shopline.com, 15 Oct 2026
- App marketplace
- SHOPLINE offers a marketplace containing self-developed and third-party plugins. · apps.shopline.com, 15 Oct 2026
- Automation
- SHOPLINE Flow runs defined actions when configured events and conditions occur. · shopline.com, 15 Oct 2026
- B2B
- B2B catalogs can apply company-specific percentage discounts and fixed prices after buyer login. · shopline.com, 15 Oct 2026
- Company scale
- SHOPLINE says it was founded in 2013, is headquartered in Singapore, serves more than 600,000 merchants and has approximately 2,000 employees. · shopline.com, 15 Oct 2026
- Developer documentation
- The developer portal documents app types, authorization, API versioning, webhooks, batch operations, extensions, CLI 2.0 and app review. · developer.shopline.com, 15 Oct 2026
- Digital products
- Yes · shopline.com, 20 Sept 2026
- Founded
- 2013 · shopline.com, 28 Sept 2026
- Free plan
- No · shopline.com, 20 Sept 2026
- Global selling
- Global-selling tools support more than 35 storefront languages, local currencies, localized domains and market-specific pricing. · shopline.com, 15 Oct 2026
- GraphQL API
- The GraphQL Admin API supports reading and writing merchant data through a versioned POST endpoint and API Explorer. · developer.shopline.com, 15 Oct 2026
- Headless commerce
- SHOPLINE provides a headless option in which its backend supports custom websites and mobile apps. · shopline.com, 15 Oct 2026
- Headquarters
- Singapore · shopline.com, 28 Sept 2026
- Hosting model
- hosted · shopline.com, 20 Sept 2026
- Inventory locations
- 300 · shopline.com, 20 Sept 2026
- Legal entity
- Crunchbase lists the Singapore legal name as SHOPLINE Commerce Pte. Ltd. and the company as active and private. · crunchbase.com, 15 Oct 2026
- Licence
- SHOPLINE's terms identify its names, logos, designs, scripts and service names as its or affiliates' intellectual property; the service is provided as a hosted service and no open-source licence is stated. · shopline.sg, 15 Oct 2026
- Limit: Android complaints
- Google Play reviews include complaints about unannounced card charges, poor service and unqualified products. · play.google.com, 15 Oct 2026
- Limit: fees and restrictions
- G2 reviewers mention platform restrictions, fees on every plan, high or extra charges, billing issues and access limitations. · g2.com, 15 Oct 2026
- Limit: merchant-related complaints
- Trustpilot reviews repeatedly report undelivered, incorrect or poor-quality goods and suspected scams on stores using SHOPLINE; SHOPLINE replies that merchants independently handle products, orders, shipping and refunds. · trustpilot.com, 15 Oct 2026
- Limit: support hours
- A G2 reviewer requested better support from the Chinese headquarters outside normal hours. · g2.com, 15 Oct 2026
- Limit: transaction costs
- The Capterra reviewer complained that monthly plans also require commission on orders. · capterra.com, 15 Oct 2026
- LinkedIn company fact
- LinkedIn also describes SHOPLINE as founded in 2013 and a SaaS provider for selling, marketing and operating retail businesses. · linkedin.com, 15 Oct 2026
Where SHOPLINE stands on Freedom251
- Ecommerce platforms#115 of 280
- No-Code E-Commerce Platforms#17 of 26