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Setup Factory
What Setup Factory is
Setup Factory is Windows software for building installers for Windows applications. It creates self-contained single-file Setup.exe packages and can also produce multi-part or multi-segment executables for distribution through the web, email, USB, LAN, CD or DVD. Developers can customize wizard dialogs and themes with a visual editor, then use Lua 5.3 scripting and more than 385 actions for installer logic. Runtime modules cover technologies such as .NET, Visual C++ and Windows Installer. Command-line packaging and silent installation are supported. Target systems include 32-bit and 64-bit Windows versions from Vista through 11, plus listed Windows Server releases through 2025. Action plugins can add database, XML, encryption and FTP capabilities. Security options include MD5-hashed serial numbers, date-based expiration and Authenticode signing. The product costs $395, paid once for one developer or $995, paid once for five, with a 30-day trial and no free plan.
Who it suits
It is intended for Windows software developers, publishers and enterprises that need customizable installers for desktop or server targets. It also suits teams using command-line or silent packaging workflows.
What it does well
- Builds single-file or multi-part installers
- Supports Lua scripting and 385-plus actions
- Includes runtime dependency modules
- Offers command-line packaging and silent installation
- Supports Authenticode signing
What to know first
- Windows-only software
- No auto-update support
- No delta updates
- No free plan
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Setup Factory (Single User) | 1 Developer · includes 6 months of Support and Maintenance | $395, paid once |
| Setup Factory (Team Pack) | 5 Developers · includes 6 months of Support and Maintenance | $995, paid once |
As indigorose.com lists them, read 8 Oct 2026. The maker's own page has the final word.
Verdict
Setup Factory covers customizable Windows installer creation, scripting, dependencies, signing and several distribution formats. Its Windows focus and lack of auto-update or delta-update support are important constraints, while a 30-day trial is available.
Facts from Setup Factory's own pages
- Company history and headquarters
- Indigo Rose says it has created software development tools since 1991 and is headquartered in Winnipeg, Manitoba, Canada. · indigorose.com, 8 Oct 2026
- Dependencies
- It includes runtime dependency modules for technologies such as .NET, Visual C++, and Windows Installer. · indigorose.com, 8 Oct 2026
- Distribution
- It builds a self-contained, single-file setup.exe for distribution through web, email, USB, LAN, CD, or DVD. · indigorose.com, 8 Oct 2026
- Extensibility
- Action plugins can add capabilities such as database, XML, encryption, and FTP support, and the maker offers a plugin development kit. · indigorose.com, 8 Oct 2026
- Founded
- 1991 · indigorose.com, 28 Sept 2026
- Headquarters
- Winnipeg, Manitoba, Canada · indigorose.com, 28 Sept 2026
- Installer design
- It provides customizable wizard dialogs, themes, and a visual editor for creating custom screens. · indigorose.com, 8 Oct 2026
- Installer security features
- Features include serial numbers stored as MD5 hashes, date-based installer expiration, and Authenticode signing support, including OV and EV certificates stored on hardware tokens. · indigorose.com, 8 Oct 2026
- Integrations
- The maker lists out-of-the-box unattended build support for Visual Build and Automated Build Studio. · indigorose.com, 8 Oct 2026
- Intended users
- The maker describes Indigo Rose’s tools as serving software publishers and enterprises, and says Setup Factory is for Windows software developers. · indigorose.com, 8 Oct 2026
- Purpose
- Setup Factory creates Setup.exe installers for Windows applications. · indigorose.com, 8 Oct 2026
- Scripting
- It uses a Lua 5.3 scripting engine and includes a library of more than 385 actions. · indigorose.com, 8 Oct 2026
- Support
- A purchase includes six months of support and maintenance with technical support, updates, and upgrades; support is provided through web and email. · indigorose.com, 8 Oct 2026
- Support limits
- Technical support is reserved for customers with a current Support and Maintenance Plan, while trial users can use self-help resources and contact the sales department with questions. · indigorose.com, 8 Oct 2026
- Target systems
- The maker says installers can target 32-bit and 64-bit Windows, including Windows 11 and Windows Server 2025. · indigorose.com, 8 Oct 2026
- Trial
- The maker offers a free 30-day trial, and its signup page says download instructions are emailed after submitting the request. · indigorose.com, 8 Oct 2026
Where Setup Factory stands on Freedom251
- Software Packaging Tools#28 of 29