Salonify

Salonify is an appointment and operations platform for salons and other beauty and wellness businesses. It is strongest for European teams that want bookings, payments and marketing in one system; the Starter plan is deliberately small, and the paid tiers carry a substantial monthly commitment.

Overview

Customers can find a business through a public Salonify page, check real-time availability and book appointments. Salons get tools for managing the work around those bookings, including a calendar, staff schedules, client records, service pricing, reviews and analytics.

Salonify targets hair salons, barbershops, nail and beauty studios, spas, massage providers, tattoo businesses and other beauty and wellness providers. The Luxembourg-based company says it serves salons across Europe, supports 12 languages and offers multiple currencies, making its regional focus useful to businesses with multilingual or cross-border clientele.

Key features

Bookings and daily operations

Automatic booking confirmations and reminders reduce routine appointment follow-up. Staff roles, schedules and service prices sit alongside client records and a business calendar, giving small teams a connected view of appointments and customers. The meaningful constraint is staff capacity: Starter allows two people, Pro ten, and only Enterprise removes the staff cap and supports multiple locations.

Payments, marketing and integrations

The POS supports card, cash and Apple Pay and is described as syncing with the calendar, inventory and analytics. Commission rules, retail split rules, tip tracking, compensation reports and payroll export address salon-specific payment and staff accounting needs. Loyalty stamp cards, gift cards, coupons, sponsored placement and an online shop add ways to promote services and retail. These capabilities make Salonify broader than a booking calendar, though advanced analytics and loyalty are reserved for Pro, while accounting is an Enterprise feature.

Google Calendar sync is included with Pro; Apple Calendar connection is via .ics. Webhook events and public REST API access offer routes to connect other systems, although some integrations are marked as coming soon. Salonify describes the platform as GDPR compliant and lists OAuth and two-factor authentication.

Mobile and support

Customers have native iOS and Android apps, but the business app is still marked “Coming Soon.” That distinction matters for owners or staff who expect to run salon operations from a dedicated mobile app. Support includes email and live chat Monday through Friday, 9:00–18:00 CET; email replies typically arrive within 24 hours.

Pricing

Starter costs nothing, billed forever, and includes up to 2 staff members, a public business profile, an online booking page, email reminders and basic analytics. It is a practical starting point for a solo operator with one additional staff member, but it gives up the larger team capacity and advanced tools of the paid plans.

Pro costs €5,900 a month, billed monthly, for up to 10 staff members, advanced analytics, a loyalty program, gift cards, SMS reminders and Google Calendar sync. It suits a growing single-location team that will use those capabilities; smaller businesses should weigh the cost against the Starter limits before upgrading. A 14-day free trial is offered for Pro.

Enterprise costs €9,900 a month, billed monthly, and adds unlimited staff, multiple locations, accounting, a white-label option, priority support and onboarding. It is aimed at larger or multi-location operations that need those additions; a business that does not need them has little reason to pay for the higher tier. Both paid prices are significant monthly commitments, so plan fit is central to the decision.

Platforms

Salonify supports web, iOS, Android and API access. Native mobile apps are for customers; the business app is coming soon, so web access is the operational option for businesses for now.

Who it's for

Salonify is a good fit for European beauty and wellness businesses that want clients to book online and need appointment, customer, payment and promotion tools together. Starter makes the most sense for a very small team. Pro is the tier to consider for businesses with up to ten staff that value its marketing and analytics features, while Enterprise is for larger teams or businesses operating across locations. It is less compelling for operators who need a dedicated business mobile app today or whose needs do not justify the paid monthly prices.

Pros and cons

• Pros: Online booking includes real-time availability, confirmations and reminders, helping reduce appointment coordination.
• Pros: POS, commission and tip tracking, payroll export and marketing tools cover needs beyond scheduling.
• Pros: Starter is free forever, and Enterprise supports unlimited staff and multiple locations.
• Cons: Starter is capped at two staff, limiting its usefulness as a salon grows.
• Cons: Pro and Enterprise require substantial monthly spend, and several features businesses may want—such as SMS reminders and loyalty—begin at Pro.
• Cons: The customer apps are native, but the business app is not yet ready.

Alternatives

For a lower-cost entry point with tightly stated usage caps, compare SalonApp: its free tier allows 15 clients, 20 appointments per month and one staff member, while Starter is $39 a month. Salonist is another free option, with a marketplace listing tier that includes 50 appointments per month, online booking, scheduling and staff shift management; its Essential plan is $59 a month.

Fresha is worth comparing for a free plan structured around team size, with Independent for one team member and Team for unlimited team members. Choose DaySmart Salon instead if a paid entry plan with one user and online booking is a better fit: Basic costs $29 a month and also includes appointment confirmations and social booking.

Perceny may suit businesses prioritizing in-person and online payments alongside employee and commission management; its Entry plan is $99.99 a month per location. Saloniks has a web-only platform and a Starter plan with CRM for up to 500 clients, appointment management, basic register tracking and SMS reminders. LABÉAU is a paid alternative with a Silver plan at 174.92 MYR a month on a 12-month plan, including online bookings, WhatsApp reminders, client records and reporting. For another paid option, see InnoSmarti.

Businesses comparing specialist compensation tools can also browse Salon Commission Management Software.

Verdict

Salonify is a strong candidate for European salons that want online booking connected to POS, staff operations and marketing, especially when multilingual service and multi-currency support matter. Its free Starter plan gives the smallest teams a low-risk way to begin, but the two-person ceiling, high monthly paid tiers and not-yet-ready business app are clear reasons to compare alternatives before committing.