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Salesforce Loyalty Management
What Salesforce Loyalty Management is
Salesforce Loyalty Management is a web product for operating customer loyalty programs. Its paid plans start at $20,000 per month, billed annually, and there is no free plan. Starter includes 100,000 Brand Advocates, the CRM Analytics for Loyalty Management Base App License, and Quick Promotions. Growth costs $35,000 per month billed annually and adds member administration, reward management, full benefit management, dynamic promotions management, partner administration, and setup for one program. Advanced costs $45,000 per month billed annually and includes those Growth capabilities with multiple program setup. The product also lists tiered rewards, referral programs, lifecycle automation, a customer portal, and API access. Salesforce was founded in 1999 and is headquartered in San Francisco, California. The plan structure distinguishes a starter allowance from broader administration, reward, promotion, partner, and multi-program functions.
Who it suits
Salesforce Loyalty Management suits organizations running customer loyalty programs that need member, reward, promotion, partner, portal, or API capabilities. The plans target programs with different setup and administration needs.
What it does well
- Tiered rewards support
- Referral programs
- Lifecycle automation
- Customer portal
- API access
What to know first
- Starts at $20,000 per month
- No free plan
- Pricing is billed annually
- Starter lists 100,000 Brand Advocates
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Starter | billed annually · 100,000 Brand Advocates · CRM Analytics for Loyalty Management Base App License · Quick Promotions | $20,000 a month |
| Growth | billed annually · Member Administration · Reward Management · Full Benefit Management · Dynamic Promotions Management · Partner Administration · Single program setup | $35,000 a month |
| Advanced | billed annually · Member Administration · Reward Management · Full Benefit Management · Dynamic Promotions Management · Partner Administration · Multiple program setup | $45,000 a month |
As salesforce.com lists them, read 19 Sept 2026. The maker's own page has the final word.
Verdict
Salesforce Loyalty Management provides a web-based loyalty program product with tiered plans and extensive member, reward, promotion, and partner functions. Its high published starting price and annual billing make the plan level an important consideration.
Facts from Salesforce Loyalty Management's own pages
- Founded
- 1999 · salesforce.com, 4 Oct 2026
- Headquarters
- San Francisco, California, United States · salesforce.com, 4 Oct 2026
Where Salesforce Loyalty Management stands on Freedom251
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