Freedom251 › Affiliate Marketing Software
Roster
What Roster is
Roster is a paid platform that combines ambassador, affiliate, and creator programs for direct-to-consumer and ecommerce brands. It can invite existing customers from email lists, collect applications through branded forms, and offer Instagram and TikTok creator discovery on higher plans. Programs support commissions, cash rewards, points, milestones, leaderboards, product gifting, and custom rewards. Personalized referral links and discount codes connect activity with sales attribution and reporting, while Shopify supports single-use codes. Integrations include Shopify, BigCommerce, WooCommerce, Wix, headless storefronts, Klaviyo, PayPal, Venmo, and Zapier. A REST API provides tokens, webhooks, and endpoints for contacts, referrals, rewards, programs, campaigns, and discount codes. Social connections cover Instagram, Facebook, TikTok, and X. Fraud screening checks fake sign-ups, impersonation, self-referrals, and paid-ad arbitrage. Pro and Enterprise include Partnership Ads capabilities. Starter costs $599 a month; higher-plan pricing is by sales contact.
Who it suits
Roster is designed for DTC and ecommerce brands, typically those with more than $1 million in revenue or at least 10,000 customers. It suits teams managing partner recruitment, rewards, attribution, and fraud controls.
What it does well
- Combines ambassador, affiliate, and creator programs
- Supports commissions, points, milestones, and gifting
- Provides referral links, codes, attribution, and reporting
- Offers REST API access with webhooks
- Screens several forms of reward fraud
What to know first
- No free plan is available
- Starter costs $599 a month
- Higher-plan pricing requires contacting sales
- Plan limits vary by programs, campaigns, and actions
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Starter | 1 Program · 2 Campaigns · 10 Actions · unlimited ambassadors and contacts | $599 a month |
| Growth | Talk to sales · 3 Programs · 6 Campaigns · 30 Actions | On request |
| Pro | Talk to sales · 6 Programs · 15 Campaigns · 60 Actions | On request |
| Enterprise | Book a demo · Unlimited programs · campaigns · actions | On request |
As getroster.com lists them, read 12 Oct 2026. The maker's own page has the final word.
Verdict
Roster brings partner recruitment, rewards, tracking, integrations, and fraud screening into one platform. Buyers should account for its paid-only model, Starter cost, and plan-based limits.
Facts from Roster's own pages
- Ads
- The Pro and Enterprise plans include Partnership Ads capabilities for obtaining creator permission and handing posts off to Meta or TikTok to run as ads. · getroster.com, 12 Oct 2026
- API
- Roster offers a REST API with public and private tokens, webhooks, and endpoints for contacts, referrals, rewards, programs, campaigns, and discount codes. · api.getroster.com, 12 Oct 2026
- API access
- Yes · apps.shopify.com, 21 Sept 2026
- Automated payouts
- Yes · apps.shopify.com, 21 Sept 2026
- Browser extension
- Roster offers a free Chrome Pixel Validator extension to check whether its tracking pixel is installed and firing. · getroster.com, 12 Oct 2026
- Cookie window
- 30 · apps.shopify.com, 21 Sept 2026
- Enterprise
- Enterprise includes unlimited programs, campaigns, and actions, a dedicated customer success manager, custom integrations, SSO, and global multi-region support. · getroster.com, 12 Oct 2026
- Fit
- Roster says it is built for DTC and ecommerce brands, typically with more than $1 million in revenue or at least 10,000 customers. · getroster.com, 12 Oct 2026
- Fraud prevention
- Yes · apps.shopify.com, 21 Sept 2026
- Fraud protection
- Roster says it screens for fake sign-ups, impersonation, self-referrals, and paid-ad arbitrage before rewards are paid. · getroster.com, 12 Oct 2026
- Free plan
- No · apps.shopify.com, 21 Sept 2026
- Integrations
- Roster lists Shopify, BigCommerce, WooCommerce, Wix, headless storefronts, Klaviyo, PayPal, Venmo, and Zapier integrations. · getroster.com, 12 Oct 2026
- Partner portal
- Yes · apps.shopify.com, 21 Sept 2026
- Plan limits
- Starter includes one program, two campaigns, and ten actions; Growth includes three, six, and thirty; Pro includes six, fifteen, and sixty. · getroster.com, 12 Oct 2026
- Product
- Roster brings ambassador, affiliate, and creator programs into one platform for DTC and ecommerce brands. · getroster.com, 12 Oct 2026
- Recruitment
- Roster can recruit existing customers through email-list invitations and branded sign-up forms, and its higher plans offer Instagram and TikTok creator discovery. · getroster.com, 12 Oct 2026
- Rewards
- The platform supports commissions, cash rewards, points, milestones, leaderboards, product gifting, and custom rewards. · getroster.com, 12 Oct 2026
- Social platforms
- Roster connects Instagram, Facebook, TikTok, and X for social feed, listening, and earned-media features. · getroster.com, 12 Oct 2026
- Support
- Growth includes a dedicated strategist, while Pro includes regular strategy check-ins and Enterprise includes a dedicated CSM. · getroster.com, 12 Oct 2026
- Tracking
- Roster provides personalized discount codes and referral links with sales attribution and reporting; Shopify supports single-use codes to reduce code leakage. · getroster.com, 12 Oct 2026
Where Roster stands on Freedom251
- Affiliate Marketing Software#86 of 118