Roster is a paid platform that combines ambassador, affiliate, and creator programs for direct-to-consumer and ecommerce brands. It can invite existing customers from email lists, collect applications through branded forms, and offer Instagram and TikTok creator discovery on higher plans. Programs support commissions, cash rewards, points, milestones, leaderboards, product gifting, and custom rewards. Personalized referral links and discount codes connect activity with sales attribution and reporting, while Shopify supports single-use codes. Integrations include Shopify, BigCommerce, WooCommerce, Wix, headless storefronts, Klaviyo, PayPal, Venmo, and Zapier. A REST API provides tokens, webhooks, and endpoints for contacts, referrals, rewards, programs, campaigns, and discount codes. Social connections cover Instagram, Facebook, TikTok, and X. Fraud screening checks fake sign-ups, impersonation, self-referrals, and paid-ad arbitrage. Pro and Enterprise include Partnership Ads capabilities. Starter costs 599.00 USD per month; higher-plan pricing is by sales contact.
Who it is for
Roster is designed for DTC and ecommerce brands, typically those with more than $1 million in revenue or at least 10,000 customers. It suits teams managing partner recruitment, rewards, attribution, and fraud controls.
What is good
- Combines ambassador, affiliate, and creator programs
- Supports commissions, points, milestones, and gifting
- Provides referral links, codes, attribution, and reporting
- Offers REST API access with webhooks
- Screens several forms of reward fraud
What to know first
- No free plan is available
- Starter costs 599.00 USD per month
- Higher-plan pricing requires contacting sales
- Plan limits vary by programs, campaigns, and actions
Verdict
Roster brings partner recruitment, rewards, tracking, integrations, and fraud screening into one platform. Buyers should account for its paid-only model, Starter cost, and plan-based limits.
Roster plans and pricing
All plansCompared on affiliate marketing software
- Free plan
- No
- Partner portal
- Yes
- Automated payouts
- Yes
- Fraud prevention
- Yes
- Cookie window
- 30 days
- API access
- Yes
