Freedom251 › Fleet Safety Software
Rooya
What Rooya is
Rooya is a fleet platform for combining AI video telematics, driver behaviour information, cloud video evidence and operational insights. Its cameras can identify risky driving on-device and play pre-recorded messages in the cab. Fleet teams can use live visibility, incident review, driver profiles, risk trends, reports, risk scoring, compliance tools and coaching. It supports commercial fleets of different sizes and types, including vans, HGVs and private hire vehicles, without a strict minimum vehicle count. Rooya says it can work with mixed fleets and existing telematics environments through integrations and API-led development. The service is available on Android, iOS and web. Rooya offers a demo and pilot, but does not specify the pilot’s duration. Tier 2 costs £16.00 per month per unit, billed monthly in advance, with a £150 per-unit hardware fee; fees exclude VAT and the agreement has a one-year initial term. Standard video and associated telematics data are permanently deleted after 30 days, while incident video is retained for 12 months.
Who it suits
Rooya suits operators of commercial fleets, including vans, HGVs and private hire vehicles, who need video evidence, fleet visibility and driver coaching. Its lack of a strict minimum vehicle count also makes it relevant to fleets of varied sizes.
What it does well
- On-device detection can trigger in-cab driver messages.
- Includes incident review, risk trends and driver profiles.
- Supports mixed fleets and existing telematics environments.
- Available on Android, iOS and web.
- No strict minimum vehicle count.
What to know first
- Tier 2 has a one-year initial term.
- £150 hardware fee per unit; fees exclude VAT.
- Standard video and telematics data are deleted after 30 days.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Tier 2 | monthly in advance, per unit · Hardware fee £150 per unit · fees exclusive of VAT · one-year initial term | £16 a month |
As rooya.ai lists them, read 4 Oct 2026. The maker's own page has the final word.
Verdict
Rooya combines video evidence and driver behaviour tools with fleet reporting and coaching. Buyers should account for the hardware fee, one-year initial term and differing video retention periods.
Facts from Rooya's own pages
- Driver data
- Rooya says it does not use biometric data to uniquely identify people; its AI analysis is limited to behavioural state detection. · rooya.ai, 4 Oct 2026
- Fleet tools
- The platform includes live fleet visibility, incident review, driver profiles, risk trends, reports and coaching. · rooya.ai, 4 Oct 2026
- Headquarters
- London, United Kingdom · rooya.ai, 28 Sept 2026
- Integrations
- Rooya says it supports mixed fleets, existing telematics environments and operational workflows through flexible integrations and API-led development. · rooya.ai, 4 Oct 2026
- Notable limits
- Rooya’s Tier 2 terms state that standard video and associated telematics data are automatically and permanently deleted after 30 days; downloaded copies are the customer’s responsibility. · rooya.ai, 4 Oct 2026
- On-device AI
- Its cameras can detect risky driving behaviour and trigger pre-recorded in-cab messages to alert drivers. · rooya.ai, 4 Oct 2026
- Product
- Rooya combines AI video telematics, driver behaviour intelligence, cloud video evidence and fleet insights for fleet operators. · rooya.ai, 4 Oct 2026
- Security
- Rooya’s privacy policy describes TLS 1.3 or higher encryption and access restricted to authorized personnel. · rooya.ai, 4 Oct 2026
- Service term
- The listed Tier 2 agreement has a one-year initial term and automatically ends afterward unless both parties agree in writing to extend it. · rooya.ai, 4 Oct 2026
- Support
- Rooya offers remote diagnostics and ongoing technical support, and its customer success team provides training and helps refine alerts and reporting. · rooya.ai, 4 Oct 2026
- Target fleets
- Rooya says it supports commercial fleets of all sizes and types, including vans, HGVs and private hire vehicles, with no strict minimum vehicle count. · rooya.ai, 4 Oct 2026
- Trial
- Rooya says prospective customers can book a demo and begin a pilot period; it does not state a trial duration. · rooya.ai, 4 Oct 2026
- Video processing
- Its data processing page says non-incident video is processed at the edge and discarded, while incident video is retained for 12 months for client inspection and claims. · rooya.ai, 4 Oct 2026
Where Rooya stands on Freedom251
- Fleet Safety Software#16 of 26