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Relative Insight

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What Relative Insight is

Relative Insight is a web-based comparative text analytics platform that identifies patterns and differences between datasets. It uses natural language processing and comparative linguistics to record topics, phrases, words, emotions, and grammar, then compares their prevalence against a benchmark. Its Explore product turns open-ended responses, reviews, and chat logs into structured intelligence, including theme, sentiment-shift, and segment analysis. The platform supports auditable metrics tied to real verbatims, works with any text data source, and can analyze millions of words in seconds. Organizations use it for customer experience, voice of customer, surveys, people and conversational analysis, market research, and competitor analysis. Relative Flow can schedule imports and analysis from CSV, XLS, and XLSX files daily, weekly, monthly, or quarterly. Additional ingestion options include API connectors, SFTP, cloud storage, and S3, though there is no public ingestion API. Relative Insight reports a 90% reduction in analyst time per project in a comparison of projects averaging 60 hours and 6 hours. It is a paid cloud service with pricing on request and a free trial. The company is headquartered in Lancaster, United Kingdom.

Who it suits

Relative Insight is designed for CX, insights, executive, and analytics teams working with text data. It may suit organizations comparing customer, survey, conversational, people, or market research language.

What it does well

  • Compares topics, phrases, emotions, and grammar.
  • Explore analyzes themes, sentiment shifts, and segments.
  • Supports scheduled file imports and analysis.
  • Offers sentiment, entity, intent, and topic analysis.

What to know first

  • Pricing is available only on request.
  • There is no public ingestion API.
  • Tailored pricing requires a minimum one-year contract.

Limits

Tailored pricing requires a minimum one-year contract, and additional data sources incur a charge. Research support is limited to five hours per month.

Plans

PlanBilled and limitsPrice
Tailored pricingUnlimited words/messages from specified sources · additional data sources incur charge · minimum contract one year · research support max 5 hours/monthOn request

As relativeinsight.com lists them, read 30 Sept 2026. The maker's own page has the final word.

Getting started

  1. Visit https://relativeinsight.com/ and request pricing.
  2. Start the free trial.
  3. Access the platform at app.relativeinsight.com.
  4. Use the first-login product tour and Help Center to get oriented.
  5. Connect text sources or schedule CSV, XLS or XLSX imports through Relative Flow.

Verdict

Relative Insight focuses on comparing language across text datasets and linking analysis to verbatims. Its web platform offers a free trial, while pricing is on request and tailored plans carry a one-year minimum contract.

Questions

How much does Relative Insight cost?

Pricing is available on request. The tailored plan has a minimum one-year contract; additional data sources incur a charge.

Is there a free plan or trial?

A free trial is available. No free plan is listed.

What platforms does it support?

The platform is available on the web and uses cloud deployment.

What kinds of analysis does it provide?

It supports sentiment, entity, intent and topic analysis, and compares language prevalence against a benchmark.

How can data be brought into the platform?

Options include API connectors, SFTP, cloud storage, S3 and scheduled CSV, XLS or XLSX imports through Relative Flow. There is no public ingestion API.

Does Relative Insight support single sign-on?

Yes. It supports SAML single sign-on, configured manually with an account manager or IT administrator.

Facts from Relative Insight's own pages

Analyst-time claim
Relative Insight reports a 90% reduction in analyst time per project in a comparison of projects averaging 60 hours versus 6 hours. · relativeinsight.com, 30 Sept 2026
Automated ingestion
Relative Flow can schedule data imports and analysis using CSV, XLS and XLSX files on daily, weekly, monthly or quarterly cadences. · support.relativeinsight.com, 30 Sept 2026
Encryption
Data in transit and at rest is encrypted, with TLS for transfers and HTTP Strict Transport Security enabled. · relativeinsight.com, 30 Sept 2026
Evidence and scale
Explore supports auditable metrics with real verbatims, analyzes millions of words in seconds and is compatible with any text data source. · relativeinsight.com, 30 Sept 2026
Explore product
Explore turns open-ended responses, reviews and chat logs into structured intelligence and supports theme, sentiment-shift and segment analysis. · relativeinsight.com, 30 Sept 2026
Headquarters
Lancaster, United Kingdom · relativeinsight.com, 28 Sept 2026
Integrations
Relative Insight offers API connectors for data-source imports plus SFTP, cloud-storage and S3 ingestion, but does not offer a public ingestion API. · support.relativeinsight.com, 30 Sept 2026
Linguistic analysis
The platform records topics, phrases, words, emotions and grammar, then compares their prevalence against a benchmark. · support.relativeinsight.com, 30 Sept 2026
Privacy compliance
Relative Insight states that it is compliant with GDPR and CCPA as a data processor and has a dedicated Data Protection Officer. · relativeinsight.com, 30 Sept 2026
Security certification
Relative Insight Limited is ISO 27001 certified at its Lancaster and London locations and is audited annually. · support.relativeinsight.com, 30 Sept 2026
Single sign-on
Relative Insight supports SAML single sign-on, configured manually with an account manager or IT administrator. · support.relativeinsight.com, 30 Sept 2026
Support and access
Users access the platform through app.relativeinsight.com, receive a first-login product tour and can use the Help Center. · support.relativeinsight.com, 30 Sept 2026
Target teams
Relative Insight is designed for CX, insights, executive and analytics teams. · relativeinsight.com, 30 Sept 2026
Use cases
Organizations use Relative Insight for customer experience, voice of customer, survey, people, conversational, market research and competitor analysis. · support.relativeinsight.com, 30 Sept 2026
What it does
Relative Insight is a comparative text analytics platform using natural language processing and comparative linguistics to identify differences, frequencies and similarities between datasets. · support.relativeinsight.com, 30 Sept 2026

Where Relative Insight stands on Freedom251

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