Freedom251 › Equity Compensation Management Software
Pulley
What Pulley is
Pulley is a web-based cap table and equity management platform for founders and finance teams, including tools for traditional equity and tokens. Traditional workflows cover ownership tracking, employee equity plans, offer letters, fundraising models, and equity issuance. The platform also supports token cap tables, vesting and unlock schedules, token agreements, and distributions. Named integrations include Gusto, Bamboo, Workday, Rippling, Slack, Front, Salesforce, and GitHub. Startup costs $1,200 a year for up to 25 stakeholders and includes cap table management, share certificates, templated agreements, a fundraise modeler, interactive offer letters, a communications hub, and concierge onboarding. Growth costs $3,500 a year for the first year for up to 40 stakeholders and adds features including 409A valuations, custom agreements, option exercises, and HRIS integrations. Pulley offers a 14-day trial; Carta migrations can use exported cap table data during a two-week trial, but additional documents and files are not transferred. Pulley says it is SOC 2 Type II certified and GDPR-compliant, and that customers own their data.
Who it suits
Pulley is aimed at founders and finance teams at high-growth companies managing ownership, employee equity, or token programs. It may suit companies that need cap table workflows alongside fundraising, employee equity, or token administration.
What it does well
- Manages traditional equity and token workflows.
- Startup includes up to 25 stakeholders.
- Growth includes up to 40 stakeholders.
- Includes employee portal and tax reporting.
- Pulley says customers own their data.
What to know first
- No free plan is listed.
- Enterprise pricing is custom.
- Additional files do not transfer in the Carta trial.
Limits
The Startup plan covers up to 25 stakeholders for $1,200 a year, while Growth covers a team of up to 40 for 3500.00 USD in the first year. The Carta migration trial transfers exported cap table data, but additional documents and files do not transfer.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Startup | $1200 per year for up to 25 stakeholders · First 25 stakeholders included · cap table management · share certificates · templated SAFE, Option, and RSA agreements · fundraise modeler · interactive offer letters · communications hub · concierge onboarding | $1,200 a year |
| Growth | $3500 for your first year for a team of up to 40 · First 40 stakeholders included · includes Startup features · 409A valuations · custom SAFE, Option, and RSA agreements · option exercises · Rule 701 · Form 3921 · board approvals · HRIS integrations | $3,500 a year |
| Enterprise | Custom enterprise pricing · Everything in Growth · ASC 718 stock-based compensation reporting · custom reporting · managed equity administration services · secondary liquidity solutions | On request |
| Valuations | Starting at; price not stated · 1 valuation included · additional valuations require contacting Pulley | On request |
| Token Cap table | Price not stated; contact Pulley above 25 stakeholders · 25 stakeholders included · token unlocks and vesting schedules · token agreements · analytics and reporting · works with any chain · 83(b) election tracking | On request |
| Distributions | Price not stated; contact Pulley above 25 stakeholders · 25 stakeholders included · custodian and multi-sig integrations · automated token distributions · payroll sync · automatic tax calculation and withholding · admin approval before funds are sent | On request |
As site.pulley.com lists them, read 7 Oct 2026. The maker's own page has the final word.
Getting started
- Open Pulley in a web browser
- Choose a plan or start the 14-day trial
- Use concierge onboarding to set up the cap table
- Connect supported services such as Gusto, Workday, or Salesforce
- Import exported cap table data for a Carta migration trial
Verdict
Pulley covers conventional equity management as well as token cap tables and distributions. The listed Startup and Growth prices provide defined stakeholder limits; several other offerings require contacting Pulley for pricing.
Questions
Is there a free Pulley plan?
No. Pulley is paid, with a 14-day trial available.
What does Startup cost?
Startup costs $1,200 a year, billed annually for up to 25 stakeholders.
What does Growth cost?
Growth costs $3,500 a year, billed for the first year for a team of up to 40.
Can Pulley manage tokens?
Yes. It supports token cap tables, vesting and unlock schedules, token agreements, and token distributions.
What happens in the Carta migration trial?
Companies can try Pulley for two weeks using exported cap table data, without commitment or a contract. Additional documents and files are not transferred.
Which integrations does Pulley name?
Named integrations include Gusto, Bamboo, Workday, Rippling, Slack, Front, Salesforce, and GitHub.
Facts from Pulley's own pages
- Data use
- Pulley says it does not monetize customer data and that customers own their data. · site.pulley.com, 7 Oct 2026
- Equity management
- The platform supports cap table tracking, employee equity plans, offer letters, fundraising modeling, and equity issuance workflows. · site.pulley.com, 7 Oct 2026
- Integrations
- Pulley names Gusto, Bamboo, Workday, Rippling, Slack, Front, Salesforce, and GitHub among its integrations. · site.pulley.com, 7 Oct 2026
- Intended users
- Pulley says its platform is designed for founders and finance teams at high-growth companies. · site.pulley.com, 7 Oct 2026
- Notable limit
- Pulley's Carta migration trial includes information from exported cap table data; additional documents and files are not transferred during the trial. · site.pulley.com, 7 Oct 2026
- Onboarding
- Pulley says its concierge team can set up and launch a cap table within 10 days. · site.pulley.com, 7 Oct 2026
- Product
- Pulley provides a cap table and equity management platform for founders and finance teams, including management of traditional equity and tokens. · site.pulley.com, 7 Oct 2026
- Security
- Pulley says it is SOC 2 Type II certified and GDPR-compliant, and uses encryption, role-based access controls, audit logging, penetration testing, and ongoing audits. · site.pulley.com, 7 Oct 2026
- Support
- Pulley says customers have 24/7 access to cap table experts and reports an average support response time under five minutes. · site.pulley.com, 7 Oct 2026
- Token management
- Pulley supports token cap tables, vesting and unlock schedules, token agreements, and token distributions. · site.pulley.com, 7 Oct 2026
- Trial
- Companies migrating from Carta can try Pulley with their cap table data for two weeks, with no commitment or contract. · site.pulley.com, 7 Oct 2026
Where Pulley stands on Freedom251
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