Freedom251 › Cookie Consent Management Platforms
Preference.Express
What Preference.Express is
Preference.Express is a paid web-based consent management and identifier platform built on open-source SWAN technology. People choose personalised marketing, standard marketing, or no marketing, and a choice is stored only after opt-in. Preferences can carry across participating websites, reducing repeated consent prompts. The service uses a pseudo-anonymous Random ID generated from timestamps, passed between domains in encrypted URLs and not derived from fingerprinting. Preference data is normally stored in a browser cookie and applies to one browser unless the person links browsers and devices with an email address and short passcode. Preference.Express describes a verifiable audit trail containing timestamps and cryptographic signatures for participating parties and their processing policies. People can change or reset choices and invoke the right to be forgotten through its interface. The maker says it works across Chrome, Firefox, Edge, Safari, and other browsers. Publishers can request a small code snippet for HTTPS sites and discuss integrations with paywalls or login screens. Use cases include ad tech companies, advertisers, publishers, individuals, and regulators.
Who it suits
It suits organizations and individuals involved in consent, advertising, publishing, or regulation. Publishers can evaluate its browser snippet and integrations, while users get controls for changing or deleting preferences.
What it does well
- Stores consent only after opt-in
- Shares preferences across participating websites
- Uses a non-fingerprinting Random ID
- Provides cryptographic audit details
- Supports major web browsers
What to know first
- Pricing is available only on request
- Preferences normally apply to one browser
- Cross-device linking requires email and passcode
Verdict
Preference.Express combines consent choices, cross-site preference sharing, and an auditable identifier model. Its browser-based storage, optional cross-device linking, and quote-based pricing are central considerations.
Facts from Preference.Express's own pages
- Ad transparency
- The demo describes a OneKey logo under adverts that lets people see the B2B vendors involved in serving an advert. · preference.express, 12 Oct 2026
- Audit trail
- The product describes a verifiable audit trail that shows which parties processed personal data and for what purpose. · preference.express, 12 Oct 2026
- Browser support
- The maker says Preference.Express works across web browsers including Chrome, Firefox, Edge, and Safari. · preference.express, 12 Oct 2026
- Consent choices
- People can choose personalised marketing, standard marketing, or no marketing, with consent stored only after opt-in. · preference.express, 12 Oct 2026
- Consent records
- Yes · preference.express, 22 Sept 2026
- Cross-device option
- People can optionally link preferences across browsers and devices using an email address and short passcode. · preference.express, 12 Oct 2026
- Cross-site preferences
- Preferences can be shared across participating websites to reduce repeated consent prompts. · preference.express, 12 Oct 2026
- Data storage
- Preference data is stored in a browser cookie file and normally works for a single browser unless the person links it across devices. · preference.express, 12 Oct 2026
- Founded
- 2022 · preference.express, 28 Sept 2026
- IAB TCF support
- No · preference.express, 22 Sept 2026
- Identifier
- The Random ID is randomly generated from timestamps, passed between domains in encrypted URLs, and is not derived from fingerprinting. · preference.express, 12 Oct 2026
- Implementation
- The publisher page describes the product as low-cost with minimal implementation hurdles and says publishers can start with a few websites. · preference.express, 12 Oct 2026
- Integrations
- The maker says Preference.Express can be used alongside paywalls and login screens, with technical integrations discussed by contacting the company. · preference.express, 12 Oct 2026
- Intended users
- The product describes use cases for ad tech companies, advertisers, publishers, individuals, and regulators. · preference.express, 12 Oct 2026
- Maker history
- The company says Preference.Express was created in 2022 and launched in Q1 2023. · preference.express, 12 Oct 2026
- Marketing preferences
- It asks people to choose personalised, standard, or no marketing instead of asking them to accept cookies. · preference.express, 12 Oct 2026
- Pricing
- The maker does not list a price and asks commercially interested customers to get in touch about their use case. · preference.express, 12 Oct 2026
- Product
- Preference.Express is a consent management platform and identifier solution built on open source SWAN technology. · preference.express, 12 Oct 2026
- Publisher controls
- The publisher page says publishers can choose their suppliers and how they trade with advertisers. · preference.express, 12 Oct 2026
- Publisher setup
- Publishers can request a small code snippet to test the service on HTTPS websites. · preference.express, 12 Oct 2026
- Random ID
- Marketing preferences are attributed to a pseudo-anonymous browser identifier called a Random ID. · preference.express, 12 Oct 2026
- Security detail
- The advertiser page says data transactions under the Model Terms include a timestamp and cryptographic signature from all participants. · preference.express, 12 Oct 2026
- Shared preferences
- Preferences can carry across participating websites, reducing repeated consent prompts. · preference.express, 12 Oct 2026
- Standards
- Preference.Express says it uses the SWAN Model Terms and Data Schema. · preference.express, 12 Oct 2026
Where Preference.Express stands on Freedom251
- Cookie Consent Management Platforms#123 of 123