Phia

What Phia is

Phia is a free AI shopping agent that searches for products across more than 220,000 sites. It compares prices across retailers and resale sites, and can point shoppers to lower-priced alternatives and apply coupon codes automatically at checkout. Users can save finds in collections, get alerts when prices drop, and earn points on purchases that can be redeemed for gift cards. Phia says its comparisons include a network of over 150 resale partners, which authenticate goods and disclose their practices. Purchases take place on partner websites; Phia directs users there rather than handling transactions. On iOS, the app guides users through adding the extension to Safari, while the desktop extension is available through the Chrome Web Store. Phia also describes a web shopping service. It says it does not store users’ personal or financial data on its system. The iOS app and Chrome extension are free, and support is available by email.

Who it suits

Phia suits shoppers who want to compare retailer and resale prices, track price drops and use coupons while shopping online. It is available to iOS and desktop extension users, with purchases completed on partner sites.

Getting started

1. Visit https://phia.com/.
2. On iOS, use the app's guidance to add the extension to Safari.
3. On desktop, get the extension through the Chrome Web Store.
4. Use Phia while shopping on the web.

Verdict

Phia combines price comparison, coupon application, price alerts and rewards in a free shopping service. Shoppers complete purchases on partner websites, not through Phia.