Freedom251 › Replenishment Software
Optiply
What Optiply is
Optiply helps e-commerce, wholesale and retail businesses manage inventory and replenishment. Its supply chain agent tracks demand, supplier performance and stock levels, then recommends what to order, when to order and how much. It can place or adjust orders and explain those changes. The purchasing algorithm draws on more than 40 forecasting calculations, using factors such as sales, ABC categorization, seasonality, trends, peaks and delivery times. Optiply advertises more than 50 integrations across ERP, WMS, fulfillment, retail POS, database, data provider, e-commerce and marketplace categories. Examples include Exact Online, Shopify, Picqer, WooCommerce, BigCommerce and Bol.com. Several standard integrations, including Shopify, WooCommerce, Picqer and Exact Online for ecommerce, do not carry additional fees. Customers can also connect their own systems through the API; custom integrations may involve a one-time fee. Optiply is available on web and through an API. Optiply Lite costs €79 per month and covers up to 1,000 sales orders per month and 1,000 SKUs. Eligible online stores using a standard integration can try Lite free for 14 days without a credit card.
Who it suits
Optiply suits e-commerce, wholesale and retail businesses that want automated replenishment informed by demand, supplier performance and stock levels. Its Lite plan is a fit for operations with up to 1,000 monthly sales orders and 1,000 SKUs; larger or more complex purchasing needs can look at higher plans.
What it does well
- Automates order placement and adjustments based on stock and demand.
- Uses more than 40 forecasting calculations.
- Advertises more than 50 integrations across business software categories.
- Supports reorder point automation, safety stock planning and multi-location planning.
- Lite offers a 14-day trial without a credit card.
What to know first
- Lite is limited to 1,000 sales orders per month and 1,000 SKUs.
- There is no free plan.
- Professional and Enterprise pricing requires a quote.
- Custom integrations may incur a one-time connection fee.
Limits
Optiply Lite covers up to 1,000 sales orders per month and up to 1,000 SKUs. The 14-day trial is for online stores using a standard integration; custom integrations may incur a one-time connection fee.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Starter | From €490 · yearly option · From 1,000 orders · Purchase Planner · ABC Categorization · Supplier Performance · Advanced Purchase Module · Product Analytics | €490 a month |
| Optiply Lite | From €79 p/m · Up to 1,000 sales orders per month · Up to 1,000 SKUs | €79 a month |
| Professional | Get a quote · Purchase Planner · ABC Categorization · Supplier Performance · Multi-Supplier · Dynamic Agenda · Custom Dashboarding · Promotions · Multiple Workflows | On request |
| Enterprise | Get a quote · End-to-end automation · Designed for large-scale operations · 3 standard workflows and 1 custom workflow | On request |
As optiply.com lists them, read 4 Oct 2026. The maker's own page has the final word.
Getting started
- Visit https://www.optiply.com/en.
- Choose Optiply Lite, Starter, Professional or Enterprise based on your needs.
- Eligible online stores using a standard integration can start the 14-day Lite trial without a credit card.
- Connect through a standard integration or use the API for a custom system connection.
Verdict
Choose Optiply if your business wants replenishment recommendations and order automation tied to forecasting and supplier performance. Lite provides a defined starting point, while Starter, Professional and Enterprise add purchasing and workflow capabilities; custom connections may add a one-time fee.
Questions
How much does Optiply cost?
Optiply Lite is €79 per month. Starter is listed from €490 with a yearly option; Professional and Enterprise require a quote.
Is there a free plan or trial?
There is no free plan. Eligible online stores using a standard integration can try Optiply Lite free for 14 days without a credit card.
What platforms does Optiply support?
Optiply is available on web and through an API.
Which systems does it integrate with?
Optiply advertises more than 50 integrations, including Exact Online, Shopify, Picqer, WooCommerce, BigCommerce and Bol.com. Custom systems can connect through its API, and custom connections may carry a one-time fee.
What limits apply to Lite?
Lite supports up to 1,000 sales orders per month and up to 1,000 SKUs.
Who makes Optiply?
Optiply BV is based in Eindhoven, Netherlands. The company says its origins date to 2015.
Facts from Optiply's own pages
- Automation
- Its supply chain agent monitors demand, supplier performance and stock levels, places and adjusts orders, and explains changes. · optiply.com, 4 Oct 2026
- Company history
- Optiply says its origins date to 2015, when two founders set out to solve their own e-commerce purchasing challenges. · optiply.com, 4 Oct 2026
- Custom connections
- The product can connect a customer’s own system through its API, and the site says custom integrations may incur a one-time connection fee. · optiply.com, 4 Oct 2026
- Forecasting
- The purchasing algorithm uses more than 40 forecasting calculations and considers sales, ABC categorization, seasonality, trends, peaks and delivery times. · optiply.com, 4 Oct 2026
- Founded
- 2015 · optiply.com, 28 Sept 2026
- Headquarters
- Eindhoven, Netherlands · optiply.com, 28 Sept 2026
- Integrations
- Optiply advertises more than 50 integrations across ERP, WMS, fulfillment, retail POS, database, data provider, e-commerce and marketplace categories. · optiply.com, 4 Oct 2026
- Intended customers
- The company describes serving e-commerce, wholesale and retail businesses, and says the best pricing package is calculated from purchasing rules and SKU counts. · optiply.com, 4 Oct 2026
- Named integrations
- Examples listed include Exact Online, Shopify, Picqer, WooCommerce, BigCommerce and Bol.com. · optiply.com, 4 Oct 2026
- Privacy
- Optiply’s privacy policy identifies Optiply BV as the data controller and says people can request access, correction, erasure or restriction of their personal data. · optiply.com, 4 Oct 2026
- Purpose
- Optiply automates inventory management and replenishment by recommending what, when and how much to order. · optiply.com, 4 Oct 2026
- Security and data use
- The terms say information stored or exchanged through the service may be used anonymously to improve the Optiply algorithm and that Optiply will not process GDPR-scope data traceable to persons. · optiply.com, 4 Oct 2026
- Standard integration fees
- The pricing page says several standard integrations, including Picqer, Lightspeed, Exact Online for ecommerce, Magento 2, WooCommerce, Logic4, Shopify and Shopware, do not require additional fees. · optiply.com, 4 Oct 2026
- Support
- The pricing page lists chat and email support for Starter, with higher tiers listing a call or priority call. · optiply.com, 4 Oct 2026
- Trial
- Optiply Lite offers a free 14-day trial without requiring a credit card. · optiply.com, 4 Oct 2026
- Trial eligibility
- The site says online stores using a standard integration can sign up for the trial; custom integrations may incur a one-time connection fee. · optiply.com, 4 Oct 2026
Where Optiply stands on Freedom251
- Replenishment Software#4 of 24