Optimizely Content Marketing Platform

What Optimizely Content Marketing Platform is

Optimizely Content Marketing Platform is a web-based tool for coordinating content marketing work. Teams can assign tasks, route work through approval workflows, and use a calendar view to organize activity over time. The platform supports multiple channels, which fits content planned for more than one publishing destination. Proofing comments let participants provide feedback during review. These functions place work allocation, approvals, scheduling, channel planning, and review discussion in one service. Optimizely was founded in 2008 and is headquartered in New York City, New York, United States. The product uses a paid pricing model, with pricing available on request, and no free plan is listed. It runs through the web, so organizations evaluating it can focus on how its task and approval processes fit their content operations.

Who it suits

It suits content marketing teams that need task assignments, approval steps, calendar planning, multi-channel coordination, and proofing comments in a web service.

Getting started

1. Open the Optimizely Content Marketing Platform website
2. Request pricing for the paid platform
3. Access the product through the web
4. Set up task assignments and approval workflows
5. Use calendar views and proofing comments for content work

Verdict

Optimizely Content Marketing Platform focuses on coordinating content work through assignments, approvals, calendars, channels, and comments. Teams should request pricing and assess the lack of a free plan before choosing it.