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Instead of Optimate

Optimate alternatives

Optimate combines AI-assisted social creation with planning, publishing, analytics and optimisation for small businesses, creators and agencies. It connects Facebook, Instagram, LinkedIn, TikTok, YouTube, X, Pinterest, Threads, Bluesky and Google Business, while brand voice controls shape captions and hooks. A shared calendar, performance recommendations, client approvals and a Claude connector support ongoing workflows. Android, iOS and web access cover its stated platforms, and the free plan provides a starting point.

  1. 1

    GravityWrite

    Free plan AndroidiPhoneWeb

    SEO content, images, videos and social scheduling — GravityWrite adds blog, image, video and website creation alongside social scheduling, while Optimate focuses on social management and analytics.

    7.3 Free plan · paid from $49/mo Visit site
  2. 2

    HIX.AI

    by HIX.AI
    Free plan ExtensioniPhoneMac+2

    Multilingual long-form and template-based content — HIX.AI offers 120 templates, 100-plus languages and SEO-focused long-form writing, unlike Optimate's social-first workflow.

    7.4 Free plan Visit site
  3. 3

    PostNext

    Free plan AndroidAPIExtension+2

    Multi-format scheduling with teams and extensions — PostNext adds extension, API and iOS access, visual best-time suggestions, reels and carousels, plus role-based workspaces.

    7.2 Free plan · 7-day trial Visit site
  4. 4

    Simplified

    Free plan AndroidAPIExtension+2

    Campaign design, templates and mobile collaboration — Simplified combines social work with templates, presentations, brand kits and real-time collaboration, whereas Optimate emphasizes analytics and scheduling.

    7.1 Free plan · paid from $79/mo Visit site
  5. 5

    TextCortex

    by TextCortex
    Free plan AndroidAPIExtension+4

    Multilingual SEO writing with team collaboration — TextCortex centers on multilingual long-form and SEO writing with 54 templates and team collaboration, not Optimate's channel management.

    7.0 Free plan · 14-day trial Visit site
  6. 6

    Ahrefs

    by Ahrefs
    Free plan APIWeb

    Keyword, backlink and competitor research — Ahrefs provides keyword research, rank tracking, site audits, backlink analysis and competitor research instead of Optimate's social publishing tools.

    7.4 Free plan · paid from $29/mo Visit site
  7. 7

    AI Auto Social

    Free plan Web

    Automated AI video posts and product ads — AI Auto Social specializes in narrated presenter, faceless, story and product-ad videos with automated feed publishing, unlike Optimate's broader social management.

    7.2 Free plan · paid from €10/mo Visit site
  8. 8

    AI Social Media

    Free plan ExtensionWeb
    7.3 From $19/mo (annual) Visit site
  9. 9

    AllOnClouds AI

    Free plan Web
    7.2 Free plan Visit site
  10. 10

    Copy.ai

    by Copy.ai
    Free plan APIWeb
    7.2 Free plan · paid from $24/mo (annual) Visit site
  11. 11

    CaptionCraft

    Free plan Web
    7.1 Free plan · paid from $9/mo Visit site
  12. 12

    LiteLaunch

    Free plan APIWeb
    7.0 Free plan · paid from $29/mo Visit site
  13. 13

    Rytr

    Free plan APIExtensionWeb
    7.0 Free plan · paid from $7.50/mo Visit site
  14. 14

    MediaPostAI

    Free plan Web
    6.9 Free plan · paid from $19/mo Visit site
  15. 15

    Wordtiva

    Free plan AndroidAPIWeb
    6.8 Free plan · paid from 9 AUD/mo Visit site
  16. 16

    Socaption

    Free plan Web
    6.6 Free plan Visit site
  17. 17

    Social9

    Free plan Web
    6.6 Free plan · paid from $20/mo Visit site
  18. 18

    SocialMind AI

    Free plan iPhone
    6.6 Free plan Visit site
  19. 19

    SPA AI Social Media Manager

    Free plan Web
    6.6 From $10 Visit site
  20. 20

    Templatement

    Free plan Web
    6.5 Free plan Visit site
  21. 21

    Anyword

    by Anyword
    Free trial APIExtensionWeb
    6.4 From $39/mo (annual) · 7-day trial Visit site
  22. 22

    InMedia

    Free trial AndroidAPIiPhone+1
    6.3 From $8.90/mo · 14-day trial Visit site
  23. 23

    Flick

    Free trial AndroidiPhoneWeb
    6.2 7-day trial Visit site
  24. 24

    Ocoya

    Free trial AndroidAPIiPhone+4
    6.2 From $29/mo · 7-day trial Visit site

Switching may make sense when Optimate's free limits, £29-per-month entry price or publishing requirements do not match your work. The free tier allows three connected accounts, five scheduled posts at a time and five AI text generations. Instagram requires a professional account linked to a Facebook Page, while TikTok and YouTube posts need video. Compare alternatives by their creation formats, SEO tools, language support, collaboration, integrations, platforms and prices, then match those differences to the channels and tasks you manage.

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