Freedom251 › Retail Merchandise Management Software
NuORDER

What NuORDER is
NuORDER by Lightspeed connects brands and retailers for wholesale buying and selling. Brands can run a password-protected wholesale website with their own branding and accept orders at any time. They can tailor prices, discounts, and product visibility to each customer account. Order tools cover processing, invoice and payment requests, custom order views, and buyer tracking. Inventory can be synchronized through API and FTP integrations, with visibility into pre-book and available-to-sell stock. NuORDER says it connects with more than 120 ERP, PLM, and POS systems.
Retailers can apply for free Marketplace access to discover brands, place wholesale orders, manage orders centrally, and follow fulfillment. Retail buying teams can also use the separate Assortments platform to plan purchases with visual roll-ups, localized size curves, and real-time collaboration. The wholesale platform is presented for brands selling to department stores, specialty retailers, and off-price retailers. NuORDER describes 24/7 technical support and professional services for onboarding, integration, adoption, and training. Retailer Marketplace access is listed as free; seller pricing and packages are discussed through a demo request.
Who it suits
NuORDER suits brands selling wholesale to department stores, specialty retailers, and off-price retailers that need a branded ordering portal and account-specific terms. Retailers seeking brand discovery and centralized order and fulfillment tracking can apply for Marketplace access; retail buying teams can consider Assortments for planning buys.
What it does well
- Accept wholesale orders around the clock through a branded portal.
- Set account-specific pricing, discounts, and product visibility.
- Sync inventory through API and FTP integrations.
- Connects with more than 120 ERP, PLM, and POS systems.
- Retailers can apply for free Marketplace access.
- Describes 24/7 technical support and onboarding services.
What to know first
- Seller pricing requires a demo request.
- Retailer Marketplace access requires an application.
- Assortments is a separate paid solution.
Limits
Marketplace access for retailers is free but requires an application. Seller pricing and packages are provided through a demo request; Assortments is offered separately as a paid solution.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Wholesale Commerce | Branded wholesale portal · Online ordering · Live inventory and order data · Payment processing · Virtual showrooms and linesheets | On request |
| Marketplace access for retailers | retailer access requires an application; paid Assortments solution is offered separately | Free |
| Marketplace Buy | connect and order from Marketplace brands | Free |
| Wholesale platform | starting at · plans vary by wholesale business size and scale | $600 a month |
| Listed subscription price | per year · subscription listing; free trial and free version indicated | $7,000 a year |
| Assortments Plan | build retail assortments across multiple store locations | On request |
| Wholesale Sell | run entire wholesale business on one platform | On request |
| Sell | plans vary based on the size and scale of the wholesale business | On request |
As nuorder.com lists them, read 20 Sept 2026. The maker's own page has the final word.
Getting started
- Visit the NuORDER website.
- Retailers can apply for free Marketplace access.
- Brands selling wholesale can request a demo to learn about pricing and packages.
- Use the web or iOS platform, or connect through the API.
NuORDER is a hosted B2B platform for brands selling wholesale and retailers buying from them. It is best suited to businesses that need account-specific selling rules and coordinated order workflows, rather than a consumer-facing online shop.
Overview
NuORDER connects wholesale storefronts and order management with a retailer Marketplace. Brands can give buyers a branded, password-protected site for placing orders at any time, while retailers can apply to discover brands and manage orders centrally. This combination is most useful when wholesale relationships involve distinct account terms and ongoing coordination between buyers and sellers.
The platform’s focus is wholesale commerce, not general-purpose retail. Retailers can access the Marketplace for free after applying, but Assortments is a separate paid solution. Sellers must request a demo to learn about pricing and packages, making it harder to evaluate cost before speaking with the company.
Key features
Branded wholesale selling
Brands can set up a password-protected wholesale website and configure pricing, discounts and product visibility by account. Those controls make sense for sellers serving department stores, specialty retailers and off-price retailers whose buyers may need different terms or assortments. The trade-off is that this is a tailored wholesale channel, not a broad storefront for selling to the general public.
Order workflows
NuORDER supports order processing, invoice and payment requests, custom order views and buyer order tracking. That gives both sides tools to follow an order beyond initial placement, which matters for wholesale transactions that require coordination between account teams and buyers. The published feature set does not describe other fulfillment or payment terms, so buyers should confirm that the workflow fits their operation.
Inventory and integrations
API and FTP integrations can synchronize inventory and provide real-time visibility into pre-book and available-to-sell stock. NuORDER says it integrates with more than 120 ERP, PLM and POS systems, potentially helping businesses connect wholesale activity with existing systems. Teams should still confirm compatibility with their own setup before choosing a package.
Marketplace and Assortments
Retailers can apply for free Marketplace access to find brands and place wholesale orders, with centralized order management and fulfillment tracking. Retail teams focused on planning purchases can use Assortments for visual roll-ups, localized size curves and real-time collaboration, but it is offered separately as a paid solution. Free Marketplace access therefore covers discovery and ordering, not the assortment-planning capability.
Pricing
NuORDER uses a freemium model, but seller pricing is custom: prospective sellers are directed to request a demo to learn about pricing and product packages. The public plan descriptions outline different uses, but do not provide seller prices or seat and usage limits.
| Plan | Price | What it includes and who it suits |
|---|---|---|
| Marketplace Buy | Custom pricing | Connect with brands and place wholesale orders through the Marketplace. Retailers considering Marketplace purchasing can compare this route with the free retailer-access offer. |
| Wholesale Commerce | Custom pricing | Branded wholesale portal, online ordering, live inventory and order data, payment processing, virtual showrooms and linesheets. This is the seller-oriented option for brands building a dedicated wholesale channel. |
| Marketplace access for retailers | free | Free Marketplace access for retailers, subject to application. It supports brand discovery and ordering, while Assortments planning is a separate paid solution. |
| Sell | Custom pricing | Plans vary with the size and scale of the wholesale business. Sellers need a demo to determine which package and price fit their operation. |
Platforms
NuORDER is hosted and supports web, iOS and API access. This gives teams web-based access alongside an API option for system connections; the published platform set does not include a separate desktop application.
Who it's for
NuORDER is aimed at brands selling wholesale to department stores, specialty retailers and off-price retailers, as well as retailers that want to discover suppliers and coordinate orders. It is a stronger fit when account-level pricing, product visibility and inventory coordination are central to the buying relationship. A retailer seeking planning tools should budget for Assortments separately, and a seller that needs to settle costs before a demo may prefer an option with public pricing.
Pros and cons
- Pros: Account-specific prices, discounts and product visibility let brands adapt a protected wholesale portal to different buyers.
- Pros: Order processing, invoice and payment requests, and buyer tracking cover several stages of the wholesale order workflow.
- Pros: API and FTP inventory synchronization, plus integrations with more than 120 ERP, PLM and POS systems, support coordination with existing business systems.
- Pros: Retailers can apply for free Marketplace access to discover brands and manage orders centrally.
- Cons: Sellers must request a demo for pricing and package details, limiting upfront cost comparison.
- Cons: Assortments is a separate paid solution, so free Marketplace access does not include the described planning tools.
Alternatives
For broader retail software comparisons, browse Retail Merchandise Management Software or Ecommerce platforms.
- ZebraDesigner may suit buyers focused on basic barcode label and tag design and printing; its free Essentials 3 plan supports Zebra Link-OS and Link-OS Basic printers.
- daVinci Retail is another paid option, with Android, API, iOS, self-hosted and web platforms.
- Aptos Merchandising is worth considering when a merchandising-focused alternative is needed; it uses custom pricing.
- Centric Planning & Pricing is a paid web option with pricing available by demo request.
- Logility DemandAI+ is a paid web alternative for buyers willing to request a walkthrough for pricing.
- Oracle Retail Assortment Planning Cloud Service is another paid web alternative.
- RELEX Solutions is a paid alternative with API and iOS platforms.
- Replenify costs $180,095 a month per store and includes six modules, with implementation taking weeks; it may suit buyers comparing a priced merchandise-intelligence platform.
Verdict
NuORDER is a strong choice for wholesale brands that need a protected, branded ordering portal with account-level controls, inventory visibility and order tracking, and for retailers who want a free route into its Marketplace. Its dedicated wholesale workflow is the main reason to choose it; the main reason to look elsewhere is seller pricing that requires a demo, especially if upfront price comparison is essential.
Verdict
Brands that need a password-protected wholesale portal with account-level controls and order tracking should consider NuORDER. Retailers can apply for free Marketplace access, while retail teams needing Assortments should account for it as a separate paid solution. Sellers must request a demo to learn about pricing and packages.
Questions
Is NuORDER free?
Retailers can apply for Marketplace access at no cost. Seller pricing is available by requesting a demo.
What platforms does NuORDER support?
NuORDER lists API, iOS, and web platforms.
What does the Wholesale Commerce plan include?
The listed plan includes a branded wholesale portal, online ordering, live inventory and order data, payment processing, virtual showrooms, and linesheets.
Can retailers use NuORDER to find brands?
Retailers can apply for free Marketplace access to discover brands and place wholesale orders. The Marketplace also provides centralized order management and fulfillment tracking.
Does NuORDER support inventory integrations?
API and FTP integrations can sync inventory data and provide visibility into pre-book and available-to-sell stock.
What support does NuORDER describe?
NuORDER describes 24/7 technical support and professional services for onboarding, integration, adoption, and training.
Facts from NuORDER's own pages
- Account pricing
- The wholesale product supports customer-specific pricing, discounts and product selections. · nuorder.com, 15 Oct 2026
- API authentication
- The API integration guide specifies OAuth 1.0 authentication and a limit of five concurrent calls. · helpdesk.nuorder.com, 15 Oct 2026
- API extensibility
- Documented API endpoints cover companies, products, customers, buyers, inventory, replenishment, price sheets, orders and shipments, with custom fields in fluent schemas. · helpdesk.nuorder.com, 15 Oct 2026
- API tooling
- NuORDER supplies a Postman collection, sandbox environments and documented rollout stages for integration testing. · helpdesk.nuorder.com, 15 Oct 2026
- Assortment rollups
- The Assortments product uses visual rollups to help catch duplicate buys. · nuorder.com, 15 Oct 2026
- Assortments
- The Assortments platform helps retailers plan buys with visual roll-ups, localized size curves, and real-time collaboration. · nuorder.com, 7 Oct 2026
- Branded wholesale site
- Brands can accept orders continuously through a fully branded wholesale website. · nuorder.com, 15 Oct 2026
- Buyer audience
- The wholesale platform is presented for brands selling to department stores, specialty retailers, and off-price retailers. · nuorder.com, 7 Oct 2026
- Company facts
- LinkedIn lists NuORDER by Lightspeed as a privately held wholesale company founded in 2011, headquartered in Los Angeles, with 51–200 employees. · linkedin.com, 15 Oct 2026
- Data-feed methods
- ERP data feeds can use flat files through FTP/SFTP or a REST API. · helpdesk.nuorder.com, 15 Oct 2026
- Data mapping
- Flexible data models support standard and custom fields for synchronizing NuORDER with an existing technology stack. · nuorder.com, 15 Oct 2026
- Free plan
- Yes · nuorder.com, 20 Sept 2026
- Hosting model
- hosted · nuorder.com, 20 Sept 2026
- Integrations
- The platform advertises integrations with more than 120 ERP, PLM and POS systems that exchange product, inventory and order data. · nuorder.com, 15 Oct 2026
- Inventory
- API and FTP integrations can sync inventory data and provide real-time visibility into pre-book and available-to-sell stock. · nuorder.com, 7 Oct 2026
- Legal entity
- The current terms identify the contracting company as Lightspeed NuORDER Inc., formerly NuORDER, Inc. · nuorder.com, 15 Oct 2026
- Licence
- NuORDER terms grant a limited, revocable, non-transferable internal-use license and reserve ownership of the service technology to NuORDER, indicating proprietary SaaS rather than open-source licensing. · nuorder.com, 15 Oct 2026
- Limit: adoption and reporting
- GetApp reviewers reported that some users refuse to use the system and that reporting is limited and not very useful. · getapp.com, 15 Oct 2026
- Limit: backend data model
- A G2 reviewer said flat-file integration and company-table design can create orphaned orders and duplicate companies. · g2.com, 15 Oct 2026
- Limit: iPad usability
- An Apple App Store reviewer reported clumsy interaction, products disappearing when swiping on iPad, and difficulty producing concise order quotes. · apps.apple.com, 15 Oct 2026
- Limit: reporting
- A G2 reviewer described reporting as nearly unusable and said segmentation required workarounds. · g2.com, 15 Oct 2026
- Limit: support and onboarding
- A G2 reviewer reported poor customer support, slow or absent technical help, and onboarding that took much longer than promised. · g2.com, 15 Oct 2026
- Marketplace
- NuORDER Marketplace lets buyers browse and order from more than 3,000 brands, with centralized fulfillment tracking. · nuorder.com, 15 Oct 2026
- Mobile capabilities
- The iOS app supports barcode scanning, offline order capture, draft orders, buyer signatures and two-way mobile-desktop synchronization. · apps.apple.com, 15 Oct 2026
Where NuORDER stands on Freedom251
- Retail Merchandise Management Software#1 of 24
- Ecommerce platforms#29 of 280