No. 15of 27 ·Product Serialization Software

Naimi Digital Product Passport

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Freedom report

One barScore 5.4

Runs widely1 of 6 device platforms
DocumentedPlans, terms and facts published

Naimi Digital Product Passport is ranked #15 of 27 in product serialization software on Freedom251. It runs on Web.

Compared on product serialization software

Serialization levels: item
Serial verification: Yes
Chain of custody: Yes
Regulatory reporting: Yes

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The record

Product: Naimi provides physical products with verified Digital Product Passports intended to support EU regulatory compliance and connect products to their owners.
Product identity: Each item receives a cryptographically unique QR code or NFC chip, and scans are checked in real time for cloned codes, replayed tags, and impossible locations.
Ownership and lifecycle: Buyers can register ownership by scanning, while the product lifecycle covers first sale, resale, recalls, and end of life.
Consumer access: The passport opens as a product page in under 200 milliseconds without requiring an app or login.
Passport information: The consumer page can present product composition, care, carbon footprint, hardware, and packaging information.
Standards and integrations: The site says passport data can serve customs, marketplaces, and ERP systems using GS1 Digital Link, EPCIS 2.0 events, and W3C verifiable credentials.
Compliance features: Naimi describes 16 DPP data categories, product completeness scoring, and automatic SCIP and DoC exports.
Recalls and analytics: The manager dashboard supports owner notifications for affected lots or items and displays scan activity with geographic anomaly flags.
Security and privacy: Naimi says it uses cryptographic QR serialisation, offers NTAG 424 DNA chips for luxury products, and is GDPR by design; the site also says notarised proofs are stored on a public blockchain.
Intended customers: The maker says the platform is designed for fashion, luxury, and manufacturing supply chains.
Onboarding: Naimi describes a 90-day onboarding sequence covering data assessment, a platform pilot, and catalogue rollout.
Support: The contact page says a person will call back within two business days after a request.
Notable access detail: The site describes the consumer passport as requiring no app or login.
Company: The site identifies Naimi as a registered product of Rodolfo Arni and says it is designed and engineered in Italy.

Where it ranks on Freedom251

Best Product Serialization Software in 2026#15 of 27

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Sources

naimi.it· checked 9 Oct 2026