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Naimi Digital Product Passport
What Naimi Digital Product Passport is
Naimi Digital Product Passport gives physical products a verified digital identity intended to support EU regulatory compliance and connect items with their owners. Each item receives a cryptographically unique QR code or NFC chip, with scans checked in real time for cloned codes, replayed tags, and impossible locations. Consumers can open a product page in under 200 milliseconds without an app or login. That page can present composition, care, carbon footprint, hardware, and packaging information.
Buyers can register ownership by scanning, while the lifecycle record covers first sale, resale, recalls, and end of life. Naimi says passport data can serve customs, marketplaces, and ERP systems through GS1 Digital Link, EPCIS 2.0 events, and W3C verifiable credentials. Its compliance tools cover 16 data categories, show completeness scoring, and provide automatic SCIP and DoC exports. A manager dashboard displays missing mandatory fields, scan activity, and geographic anomaly flags, and can notify owners associated with affected items or lots. The platform is designed for fashion, luxury, and manufacturing supply chains. Naimi describes a 90-day onboarding sequence of data assessment, platform pilot, and catalogue rollout. Pricing is on request.
Who it suits
Naimi suits fashion, luxury, and manufacturing supply chains that need item-level product passports, lifecycle records, and compliance reporting. It may also fit brands that want to link owners to product information and recall notices.
What it does well
- Item-level QR codes or NFC chips provide unique identities.
- Consumers can open passports without an app or login.
- Lifecycle records cover sale, resale, recalls, and end of life.
- Dashboard flags missing fields and anomalous scan locations.
- Automatic SCIP and DoC exports support compliance workflows.
- Passport data supports specified standards and systems.
What to know first
- Pricing is available only on request.
- The listed platform is web.
Getting started
- Visit the Naimi website.
- Contact the company to discuss the platform and pricing.
- Begin the described 90-day onboarding with data assessment.
- Run a platform pilot.
- Roll out the catalogue.
Verdict
Choose Naimi if your supply chain needs product passports, item-level verification, lifecycle tracking, and compliance tools. Look elsewhere if you need a publicly stated price or a platform beyond web.
Questions
How much does Naimi Digital Product Passport cost?
Pricing is on request.
Which platform is listed?
The listed platform is web.
Does a consumer need an app or login to view a passport?
No. The passport opens as a product page without an app or login.
Which standards and systems can passport data serve?
Naimi describes GS1 Digital Link, EPCIS 2.0 events, and W3C verifiable credentials for customs, marketplaces, and ERP systems.
What compliance tools does it provide?
Naimi describes 16 data categories, completeness scoring, and automatic SCIP and DoC exports.
Who is behind Naimi?
The site identifies Naimi as a registered product of Rodolfo Arni and says it is designed and engineered in Italy.
Facts from Naimi Digital Product Passport's own pages
- Anti-counterfeiting
- The site describes cryptographic QR serialisation and NTAG 424 DNA chips for luxury products, with automatic flags for geographically anomalous duplicate scans. · naimi.it, 9 Oct 2026
- Audience
- Naimi says it is designed for fashion, luxury and manufacturing supply chains. · naimi.it, 9 Oct 2026
- Company
- The site identifies Naimi as a registered product of Rodolfo Arni and says it is designed and engineered in Italy. · naimi.it, 9 Oct 2026
- Compliance
- Naimi says its passports cover 16 data categories and provide real-time completeness scores and automatic SCIP and DoC exports. · naimi.it, 9 Oct 2026
- Compliance features
- Naimi describes 16 DPP data categories, product completeness scoring, and automatic SCIP and DoC exports. · naimi.it, 9 Oct 2026
- Consumer access
- The passport opens as a product page in under 200 milliseconds without requiring an app or login. · naimi.it, 9 Oct 2026
- Customer and recall tools
- Buyers can register ownership by scanning, and brands can notify owners associated with an affected item or lot for recalls. · naimi.it, 9 Oct 2026
- Dashboard
- The manager dashboard shows DPP completeness, missing mandatory fields, scan activity and geographic anomaly flags. · naimi.it, 9 Oct 2026
- Intended customers
- The maker says the platform is designed for fashion, luxury, and manufacturing supply chains. · naimi.it, 9 Oct 2026
- Interoperability
- The QR provides structured data for customs, marketplaces and ERP systems using GS1 Digital Link, EPCIS 2.0 events and W3C verifiable credentials. · naimi.it, 9 Oct 2026
- Lifecycle tracking
- The platform tracks product events including first sale, resale, recall and end of life. · naimi.it, 9 Oct 2026
- Notable access detail
- The site describes the consumer passport as requiring no app or login. · naimi.it, 9 Oct 2026
- Onboarding
- Naimi describes a 90-day onboarding sequence covering data assessment, a platform pilot, and catalogue rollout. · naimi.it, 9 Oct 2026
- Ownership and lifecycle
- Buyers can register ownership by scanning, while the product lifecycle covers first sale, resale, recalls, and end of life. · naimi.it, 9 Oct 2026
- Passport information
- The consumer page can present product composition, care, carbon footprint, hardware, and packaging information. · naimi.it, 9 Oct 2026
- Product
- Naimi provides physical products with verified Digital Product Passports intended to support EU regulatory compliance and connect products to their owners. · naimi.it, 9 Oct 2026
- Product identity
- Each item receives a cryptographically unique QR code or NFC chip, and scans are checked in real time for cloned codes, replayed tags, and impossible locations. · naimi.it, 9 Oct 2026
- Recalls and analytics
- The manager dashboard supports owner notifications for affected lots or items and displays scan activity with geographic anomaly flags. · naimi.it, 9 Oct 2026
- Security and privacy
- Naimi says it uses cryptographic QR serialisation, offers NTAG 424 DNA chips for luxury products, and is GDPR by design; the site also says notarised proofs are stored on a public blockchain. · naimi.it, 9 Oct 2026
- Standards and integrations
- The site says passport data can serve customs, marketplaces, and ERP systems using GS1 Digital Link, EPCIS 2.0 events, and W3C verifiable credentials. · naimi.it, 9 Oct 2026
- Support
- The contact page says a person will call back within two business days after a request. · naimi.it, 9 Oct 2026
Where Naimi Digital Product Passport stands on Freedom251
- Product Serialization Software#24 of 29