Myli

Paid Web

What Myli is

Myli provides live shopping technology and service for direct-to-consumer brands that want to run live commerce on their own websites. Its embedded channel brings live video, shoppable products, and checkout into a brand’s existing site, allowing customers to watch and buy there. Shopify works with Myli out of the box. Myli says its embed can work with any site and can connect to a custom checkout through an API handshake during onboarding; support for other e-commerce platforms is on the way. Brands retain their own checkout, branding, customer data, and customer relationship. Myli says a site can be ready within a few days. If a brand begins with a strategy engagement, its first event typically takes place within 6–8 weeks of kickoff. A founder or team member can host from a good phone or laptop, without a professional host or studio. Myli reports live commerce conversion of 9–30% compared with 2–3% on static pages, and 40% fewer returns among live shoppers; it says outcomes vary by category, audience size, and price point. It also says brands with an owned email, Instagram, or SMS audience significantly outperform those relying on cold traffic. Pricing is on request. Myli offers a 30-minute discovery call and says it responds to submitted messages within 24 hours.

Who it suits

Myli suits DTC brands that want to host live shopping on their own website while keeping their checkout, branding, and customer data. Its audience guidance points to brands with an established email, Instagram, or SMS audience.

What it does well

Embedded live video, product shopping, and checkout on the brand’s site.
Shopify integration works out of the box.
Brands keep their checkout, branding, and customer data.
A founder or team member can host with a phone or laptop.

What to know first

Pricing is available on request.
Support for other e-commerce platforms is described as on the way.

Getting started

Visit https://getmyli.com/.
Book a 30-minute discovery call to discuss your setup and goals.
Use Shopify integration or discuss a custom site and checkout connection during onboarding.
Host with a good phone or laptop, or arrange for a team member to host.

Verdict

Choose Myli if your DTC brand wants an embedded live shopping channel and to retain its existing customer relationship. It may suit brands with an owned audience particularly well, based on Myli’s guidance. Consider the platform’s current Shopify support and request pricing to assess fit.

Questions

How much does Myli cost?

Myli’s pricing is on request.

Which platforms does Myli support?

Myli is a web product. Shopify integrates out of the box, and Myli says its embed works with any site; support for other e-commerce platforms is on the way.

Does Myli include checkout during a live stream?

Yes. The embedded experience includes live video, shoppable products, and integrated checkout on the brand’s site.

Can a brand keep its own checkout and customer data?

Myli says brands keep their checkout, branding, customer data, and customer relationship.

Does Myli require a professional host or studio?

No. Myli says a founder or team member can host using a good phone or laptop.

Facts from Myli's own pages

Audience fit: Myli says brands with an owned email, Instagram, or SMS audience significantly outperform brands driving cold traffic. · getmyli.com, 4 Oct 2026
Audience guidance: Myli says brands with an owned audience through email, Instagram, or SMS significantly outperform those driving cold traffic. · getmyli.com, 8 Oct 2026
Brand ownership: Myli says live shopping runs on the brand’s own website with its checkout, branding, and customer data, and that the brand keeps the customer relationship. · getmyli.com, 8 Oct 2026
Consultation: The site offers a 30-minute discovery call to discuss a brand’s setup and goals and assess whether Myli is a fit. · getmyli.com, 8 Oct 2026
Contact response: The contact form states that Myli will be in touch within 24 hours after a message is received. · getmyli.com, 8 Oct 2026
Customer relationship: Myli says brands keep their checkout, branding, customer data, and customer relationship when using its embedded channel. · getmyli.com, 4 Oct 2026
Custom sites: For custom e-commerce stacks, Myli says its embed works with any site and checkout can be connected through an API handshake during onboarding. · getmyli.com, 8 Oct 2026
Embedded experience: The embedded experience includes live video, shoppable products, and integrated checkout on the brand’s existing site. · getmyli.com, 4 Oct 2026
Hosting: Myli says brands can start with a founder or team member using a phone or laptop, and that a professional host or studio is not required. · getmyli.com, 8 Oct 2026
Other commerce platforms: Support for other e-commerce platforms is described as being on the way. · getmyli.com, 4 Oct 2026
Other platforms: Support for other e-commerce platforms is described as being on the way. · getmyli.com, 8 Oct 2026
Performance claims: Myli states that live commerce converts at 9–30% versus 2–3% on static pages and that live shoppers return items 40% less often; it notes results vary by category, audience size, and price point. · getmyli.com, 8 Oct 2026
Product: Myli provides DTC brands technology and hands-on service to run live shopping directly on their websites. · getmyli.com, 8 Oct 2026
Results claims: Myli states live commerce converts at 9–30% versus 2–3% on static pages and that live shoppers return items 40% less often; it says results vary by category, audience size, and price point. · getmyli.com, 4 Oct 2026
Setup time: Myli says the platform can go live on a brand’s site within a few days; with a strategy engagement, the first event typically happens within 6–8 weeks of kickoff. · getmyli.com, 8 Oct 2026
Shopify: Myli integrates with Shopify out of the box. · getmyli.com, 4 Oct 2026
Shopify integration: Myli integrates with Shopify out of the box. · getmyli.com, 8 Oct 2026
Shopping experience: Its site embed combines live video, shoppable products, and integrated checkout so customers can watch, engage, and buy without leaving the brand’s website. · getmyli.com, 8 Oct 2026
Strategy engagement: For clients doing a strategy engagement first, Myli says the first event typically happens within 6–8 weeks of kickoff. · getmyli.com, 4 Oct 2026
Support: Myli offers a 30-minute discovery call to discuss a brand’s setup and goals, and says it will respond to submitted messages within 24 hours. · getmyli.com, 4 Oct 2026
Target customers: Myli describes its platform as built for DTC brands that want to own their live commerce channel. · getmyli.com, 8 Oct 2026

Where Myli stands on Freedom251

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