Mortgage Magic

Mortgage Magic brings mortgage sourcing, client management and compliance workflows together for UK mortgage and finance professionals. It is best suited to firms that want case work and borrower communication in one platform, rather than borrowers looking for mortgage advice.

Overview

Mortgage Magic is built for advisers, brokers, broker networks, mortgage clubs, lenders and professional introducers. Its client-facing mobile app adds a way for borrowers to follow a mortgage, send documents and communicate securely, but the platform is not a public mortgage-advice service: Mortgage Magick Limited says it provides technology, not advice.

Founded in 2019 and based in Rainham, Essex, Mortgage Magick Limited is registered in England and Wales. The product’s UK-professional focus is a strength for firms working in that market, but makes it a poor fit for consumers seeking help choosing or arranging a mortgage.

Key features

Sourcing and case management

Live lender criteria, whole-of-market product access and one-click sourcing through an AI engine put product research alongside day-to-day case work. The CRM covers borrowers and referral partners, loan pipelines, tasks, documents, a client diary and team collaboration. Marketing and SMS automation extend that workflow beyond case tracking. This breadth should suit firms wanting sourcing and CRM in the same system; a business seeking only a basic contact manager may not need the compliance and sourcing scope.

Compliance and lender connections

Automated file checks, FCA audit trails, SMCR management and RegData submissions address recurring compliance processes. AI Lender Connect analyses lender forms and transfers case data to lender portals, targeting repetitive form entry. TransUnion and Experian credit-data integrations are available with the data subject’s explicit consent.

Client app and security

The white-labelled mobile app lets clients check mortgage progress, upload documents and communicate securely, giving advisers a branded client channel without making the service an advice product. Mortgage Magic says it uses UK cloud infrastructure, role-based permissions, AES-256 encryption in transit and at rest, and regular third-party penetration testing. It also lists ISO 27001, ISO 9001 and ISO 42001 certifications.

Pricing

The Prometheus plan costs £85 a month and combines AI sourcing, full CRM and compliance. Borrower and referral-partner management, loan pipeline tracking, marketing automation, compliance workflows, SMS automation and a mobile app are also included. This is the clearest fit for a professional firm that expects to use both case-management and compliance functions; firms needing only one part of that package should weigh whether the bundled scope suits them.

Mortgage Magic has a free plan and a free trial, but no further terms for either are established here, so firms should confirm their duration, limits and renewal conditions before relying on them.

Platforms

The main product supports Android, iOS, web and Windows. Secure Portal, including AI Lender Connect, is offered as a Windows 10/11 64-bit installer or as a progressive web app for Chromebook, iPad, Android tablets and other devices with a modern web portal. That range gives mixed-device teams options, though the dedicated installer is limited to supported Windows versions.

Who it's for

Mortgage Magic is aimed at UK mortgage intermediaries, financial advisers, brokers, professional introducers and finance professionals. Firms wanting sourcing, compliance and client case work under one roof are its natural audience. It is not intended for the general public, and people looking for mortgage or finance advice need a separate adviser.

Pros and cons

• Pros: Whole-of-market sourcing sits alongside CRM and compliance workflows, reducing the need to split those functions across separate systems.
• Pros: The client app supports progress tracking, document uploads and secure communication under the firm’s white label.
• Pros: UK cloud infrastructure, role-based permissions, encryption, penetration testing and the listed ISO certifications provide a substantial stated security framework.
• Cons: The product is restricted to finance professionals rather than consumers, and it does not provide mortgage advice.
• Cons: Prometheus bundles sourcing, CRM and compliance, so firms seeking a narrower tool may find its scope broader than their needs.

Alternatives

Mortgage CRM Software is a useful starting point for comparing products in this category.

• KudosCRM is worth considering for a small team that wants a free CRM: its free plan supports up to three users, 1,000 contacts, one pipeline and one email inbox.
• Total Expert may suit buyers looking for a free CRM with inbound co-marketing connections, an open-house lead capture app and single-property websites.
• Viato offers a free plan and a paid Support plan at $49 a month per loan officer, with support-ticket access, direct team replies and priority response times.
• Aidium is another paid option to compare.
• BNTouch Mortgage CRM is an alternative with a $95 a month plan for 2–10 users; its standard plan is month-to-month, with a 12-month prepay option that earns a 13th month free.
• Brokeredge is another paid, web-based option.
• Effi is a paid alternative with Android, iOS, web and API platforms, a free trial, and usage-based charges possible for selected AI features and add-ons.
• Finova Broker CRM is another paid, web-based option.

Verdict

Mortgage Magic is a strong candidate for UK mortgage professionals who want sourcing, CRM, compliance and a branded client channel in one platform. Prometheus’s combined scope is its main reason to choose it; firms wanting only a CRM, and consumers needing advice, should look elsewhere.