Freedom251 › Heatmap and session replay tools
MIDA
by MIDA
What MIDA is
MIDA is a web-based Shopify conversion optimization platform for understanding store visitor behavior and finding ways to improve revenue. Its heatmaps track clicks, scrolling, and mouse movement, including conversion heatmaps and revenue click tracking. Session replays show shoppers browsing, clicking, scrolling, and either completing or abandoning checkout. Funnel and bounce analytics follow visitors from product views through cart to purchase and help identify drop-offs. AI features include session and analytics summaries, email reports, and an AI Assistant. Search Insight identifies on-site search opportunities, while Error Insight detects technical issues and conflicts with third-party apps. MIDA has a free plan with 250 sessions per month and 30 days of storage; paid plans start at $9.99/mo, and a 7-day trial is listed. Setup instructions call for installing it from the Shopify App Store and enabling the app embed, with no coding required. Checkout recording is listed for Shopify Plus stores. Its documentation advertises 24/6 support through Crisp Chat and email.
Who it suits
MIDA is aimed at Shopify ecommerce managers, marketers, and UX designers who want to review shopper journeys, engagement, and checkout drop-offs. Its plan limits offer options for stores with different session volumes.
What it does well
- Heatmaps track clicks, scrolling, and mouse movement.
- Session replays show checkout completion or abandonment.
- AI summaries, reports, and an assistant are included.
- Free plan allows 250 sessions monthly.
- Setup instructions describe a no-coding installation.
What to know first
- Free plan stores data for 30 days.
- Checkout recording is listed for Shopify Plus stores.
- Free plan is limited to 250 sessions monthly.
- Session recordings are retained for 30 days.
Limits
The free plan provides 250 sessions per month and 30 days of data storage. Basic costs $9.99 per month and provides 3,000 sessions per month; Growth, Advanced, and Enterprise raise the monthly allowance to 10,000, 20,000, and 40,000 sessions respectively. Recording retention is 30 days; Advanced includes 60 days of data storage.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Free | 250 sessions/month · 30 days data storage | Free |
| Basic | $9.99/month · 3,000 sessions/month · unlimited surveys · AI-powered summaries · AI email report · segment filters | $9.99 a month |
| Growth | $19.99/month · 10,000 sessions/month · heatmaps · surveys · advanced filters · export heatmaps (PNG, SVG) | $19.99 a month |
| Advanced | $39.99/month · 20,000 sessions/month · API data export · share heatmaps/recording · 60 days data storage | $39.99 a month |
| Enterprise | $79.90 / month · 40,000 sessions/month · contact us for a better deal | $79.90 a month |
As mida-app.io lists them, read 8 Oct 2026. The maker's own page has the final word.
Getting started
- Open the MIDA listing in the Shopify App Store.
- Install MIDA and enable the app embed.
- Choose the free plan or a paid plan; a 7-day trial is available.
- Use MIDA in a web browser to review store behavior.
Verdict
MIDA combines heatmaps, replays, and funnel analysis for Shopify stores, with AI summaries and issue insights. Compare the monthly session allowance and storage period with your needs before choosing a plan.
Questions
Is MIDA free?
Yes. Its Free plan costs nothing and includes 250 sessions per month with 30 days of data storage.
How much do the paid plans cost?
Basic is $9.99 per month, Growth is $19.99 per month, Advanced is $39.99 per month, and Enterprise is $79.90 per month. A 7-day trial is available.
Which platforms does MIDA support?
Web is the listed platform. Installation is through the Shopify App Store.
What does MIDA analyze?
It offers heatmaps, session replays, funnel and bounce analytics, AI summaries, Search Insight, and Error Insight. Checkout recording is listed for Shopify Plus stores.
Who makes MIDA?
MIDA is made by MIDA, headquartered in Hanoi, Vietnam.
How many sessions do the plans include?
Free includes 250 per month, Basic 3,000, Growth 10,000, Advanced 20,000, and Enterprise 40,000.
Facts from MIDA's own pages
- AI features
- MIDA offers AI session summaries, email reports, analytics summaries, and an AI Assistant. · docs.mida-app.io, 8 Oct 2026
- Analytics
- Funnel and bounce analytics track visitor progression from product view to cart to purchase and identify drop-offs. · docs.mida-app.io, 8 Oct 2026
- Data processing
- MIDA’s DPA says session replay DOM snapshots have sensitive fields masked and that passwords and payment card data are excluded from collection. · mida-app.io, 8 Oct 2026
- Free plan
- Yes · mida-app.io, 23 Sept 2026
- Headquarters
- Hanoi, Vietnam · mida-app.io, 19 Oct 2026
- Heatmaps
- It tracks clicks, scrolls, and mouse movements, and offers conversion heatmaps and revenue click tracking. · docs.mida-app.io, 8 Oct 2026
- Intended users
- MIDA describes its heatmaps as designed for Shopify ecommerce managers, marketers, and UX designers. · mida-app.io, 8 Oct 2026
- Mobile capture
- Yes · mida-app.io, 23 Sept 2026
- Monthly session limit
- 3000 · mida-app.io, 23 Sept 2026
- Other insights
- Search Insight identifies on-site search opportunities, while Error Insight detects technical issues and third-party app conflicts. · docs.mida-app.io, 8 Oct 2026
- Privacy and storage
- The privacy policy says personal and customer data is stored on MIDA servers in the United States using Linode until cancellation or app uninstallation. · mida-app.io, 8 Oct 2026
- Product
- MIDA is a Shopify conversion optimization platform for analyzing store visitor behavior and improving revenue. · docs.mida-app.io, 8 Oct 2026
- Rage-click detection
- Yes · mida-app.io, 23 Sept 2026
- Security measures
- The DPA lists encryption in transit and at rest, MFA for admin accounts, least-privilege access, and regular penetration tests and vulnerability scans. · mida-app.io, 8 Oct 2026
- Session recordings
- Yes · mida-app.io, 23 Sept 2026
- Session replay
- Session replays show shoppers browsing, clicking, scrolling, and completing or abandoning checkout. · docs.mida-app.io, 8 Oct 2026
- Setup
- The setup instructions say to install MIDA from the Shopify App Store and enable the app embed; the docs describe setup as requiring no coding. · docs.mida-app.io, 8 Oct 2026
- Shopify Plus limit
- Checkout recording is listed for Shopify Plus stores. · docs.mida-app.io, 8 Oct 2026
- Paid from
- 9.99 · mida-app.io, 23 Sept 2026
- Support
- MIDA’s documentation advertises 24/6 customer support and lists Crisp Chat and email as contact channels. · docs.mida-app.io, 8 Oct 2026
Where MIDA stands on Freedom251
- Heatmap and session replay tools#24 of 63