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Meltwater Influencer Marketing
What Meltwater Influencer Marketing is
Meltwater Influencer Marketing helps brands discover creators, manage influencer campaigns, and measure results across Instagram, TikTok, YouTube, and Facebook. Its database includes more than 30 million creator profiles, and discovery and campaign management are supported in more than 190 countries. Teams can describe goals in natural language and receive tailored creator recommendations and outreach messages. Vetting considers audience authenticity, True Reach, suspicious activity, abnormal follower growth, fake audiences, and brand safety. Campaign workflows include briefs, approvals, contracts, negotiation, outreach, and deliverable tracking. Measurement spans more than 40 metrics, including reach, impressions, engagement, conversions, revenue, ROI, and earned media value. Shopify and WooCommerce integrations support revenue attribution for affiliate sales and promo codes. Reports include custom dashboards, export-ready reports, and real-time ROI dashboards. Creators can be paid in local currencies across more than 190 countries with automated tax compliance. Pricing is on request; there is no free plan or self-serve trial, though Meltwater offers a human-guided demo. Most partnerships use annual agreements with a 12-month minimum.
Who it suits
Meltwater describes its Agency plan for agencies managing multiple brands, clients, and campaigns, and its Enterprise plan for leading and global brands. Custom plans can vary by solutions, regions, languages, user access, and integrations.
What it does well
- Database includes more than 30 million creators.
- Discovery covers four named social platforms.
- Tracks more than 40 campaign metrics.
- Supports Shopify and WooCommerce revenue attribution.
- Offers 24/7 multi-channel customer support.
What to know first
- Pricing is available on request.
- No free plan or self-serve free trial.
- Most partnerships have a 12-month minimum contract.
- Plans are tailored rather than fixed.
Limits
There is no free plan or self-serve free trial. Most partnerships use annual agreements with a minimum term of 12 months.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Starter | Influencer Marketing available | On request |
| Pro | Influencer Marketing available | On request |
| Enterprise | Influencer Marketing · API & MCP integrations · Governance, workflows & permissions | On request |
| Agency | Influencer Marketing · API & MCP integrations · Governance, workflows & permissions | On request |
As meltwater.com lists them, read 27 Sept 2026. The maker's own page has the final word.
Getting started
- Visit the Meltwater Influencer Marketing website.
- Request pricing tailored to your solutions, regions, languages, user access levels and integrations.
- Request a free human-guided demo.
- Choose from Starter, Pro, Enterprise or Agency based on your organization and campaign needs.
- Use the Android or iOS app, or access the platform on the web.
Verdict
Meltwater brings creator discovery, campaign workflows, measurement, and creator payments into one platform. Its tailored pricing and typical annual minimum make it worth assessing contract fit before proceeding.
Questions
How much does Meltwater Influencer Marketing cost?
Pricing is available on request and plans can be customized by solution, region, language, user access level and integrations.
Is there a free plan or trial?
There is no free plan or self-serve free trial. Meltwater offers a free human-guided demo.
Which platforms does it support?
The product is available on Android, iOS and the web. Creator discovery covers Instagram, TikTok, YouTube and Facebook.
What plans are available?
The listed plans are Starter, Pro, Enterprise and Agency. Each includes Influencer Marketing; Enterprise and Agency also list API and MCP integrations, governance, workflows and permissions.
Does it connect to e-commerce platforms?
Shopify and WooCommerce integrations support tracking affiliate sales, promo codes and revenue.
Who makes Meltwater Influencer Marketing?
The maker is Meltwater Influencer Marketing, headquartered in San Francisco, California. Meltwater says it began in Oslo in 2001.
Facts from Meltwater Influencer Marketing's own pages
- AI and brand fit
- Teams can describe goals in natural language, train the platform on their brand, and receive tailored creator recommendations and outreach messages. · meltwater.com, 12 Oct 2026
- Campaign metrics
- Meltwater tracks more than 40 campaign metrics across awareness, engagement, performance, and revenue. · meltwater.com, 27 Sept 2026
- Campaign workflow
- Campaigns can include briefs, approvals, contracts, negotiation, outreach, and deliverables tracking. · meltwater.com, 27 Sept 2026
- Campaign workflows
- The platform supports shared workflows for briefs, approvals, contracts, and negotiation. · meltwater.com, 12 Oct 2026
- Company history
- Meltwater says it began in Oslo in 2001. · meltwater.com, 12 Oct 2026
- Contract length
- Most partnerships use annual agreements with a minimum contract length of 12 months. · meltwater.com, 27 Sept 2026
- Creator discovery
- Its discovery engine searches more than 30 million creator profiles across Instagram, TikTok, YouTube, and Facebook. · meltwater.com, 12 Oct 2026
- Creator vetting
- Creator evaluation includes audience authenticity, True Reach, and brand safety signals. · meltwater.com, 12 Oct 2026
- Customer support
- All customers receive 24/7 multi-channel support through chat, email, Help Center, Academy, and mCommunity. · meltwater.com, 27 Sept 2026
- E-commerce integrations
- The product page names Shopify and WooCommerce integrations for tracking affiliate sales, promo codes, and revenue. · meltwater.com, 12 Oct 2026
- Founded
- 2001 · meltwater.com, 23 Sept 2026
- Fraud detection
- Vetting tools identify suspicious activity, abnormal follower growth, fake audiences, and brand safety risks. · meltwater.com, 27 Sept 2026
- Free plan
- No · meltwater.com, 20 Sept 2026
- Free trial
- No self-serve free trial is offered; a free human-guided demo is available. · meltwater.com, 27 Sept 2026
- Global coverage
- Influencer discovery and campaign management are supported in more than 190 countries. · meltwater.com, 27 Sept 2026
- Global payments
- Meltwater says creators can be paid in local currencies across more than 190 countries with automated tax compliance. · meltwater.com, 12 Oct 2026
- Headquarters
- San Francisco, California · meltwater.com, 23 Sept 2026
- Industry recognition
- Meltwater is recognized as a Leader in the IDC MarketScape for enterprise and SMB influencer marketing. · meltwater.com, 27 Sept 2026
- Creator database
- The platform surfaces creators from a database of more than 30 million creators. · meltwater.com, 27 Sept 2026
- Organizations served
- Meltwater is trusted by more than 27,000 organizations worldwide. · meltwater.com, 27 Sept 2026
- Plan customization
- Plans can be customized by solutions, regions, languages, user access levels, and integrations. · meltwater.com, 27 Sept 2026
- Pricing and trial
- Meltwater uses tailored pricing and says it does not offer a self-serve free trial, while offering a free human-guided demo. · meltwater.com, 12 Oct 2026
- Pricing model
- Pricing is tailored to goals, selected modules, program scale, users, integrations, support, and contract terms. · meltwater.com, 27 Sept 2026
- Purpose
- The AI-powered platform helps brands discover creators, manage influencer campaigns, and measure ROI in one centralized solution. · meltwater.com, 12 Oct 2026
Where Meltwater Influencer Marketing stands on Freedom251
- Influencer Marketing Platforms#90 of 187
- Influencer Marketing Analytics Software#15 of 22