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Magnifi

Free trial APIExtensionWeb

What Magnifi is

Magnifi is a cloud-based AI product for finding key moments in video and producing highlights, replays, and short-form clips. It serves broadcasters, rights owners, news organizations, and sports organizations, with cricket listed as a supported sport. Live video can arrive through HLS, RTMP, or SRT feeds; recorded material can be supplied as MP4. Outputs include highlights, clips, short-form videos, 9:16 social videos, and Google Web Stories. Magnifi can resize video into 16:9, 9:16, and 1:1 formats, and its features include an automated rule engine and social publishing. Videos can be exported to websites, mobile apps, in-house CMS systems, S3 buckets, social media platforms, and YouTube. Other listed capabilities include live dubbing into multiple languages, an Adobe Premiere Pro extension, and API integrations with partner documentation. Magnifi is available on the web, extension, and API. Pricing is on request, and there is no free plan. Its FAQ describes a free trial for interested use cases, while its terms describe a discretionary paid proof-of-concept trial lasting one week.

Who it suits

Magnifi may suit broadcasters, rights owners, news organizations, or sports organizations that need to turn cricket footage into highlights and clips. Its multiple input and export options may fit teams publishing video across several destinations.

What it does well

Accepts HLS, RTMP, SRT, and MP4 video
Automatically detects moments for highlight creation
Exports to websites, apps, CMS, S3, and social platforms
Offers live dubbing into multiple languages

What to know first

Pricing is available on request
No free plan
Proof-of-concept trial is discretionary and paid

Limits

There is no free plan. The paid proof-of-concept trial is discretionary and lasts one week; usage limits vary by subscription tier and can be customized.

Getting started

Visit https://www.magnifi.ai/ and request a demo or trial.
Allow 3–5 business days for account setup and trial configuration.
Provide live video through HLS, RTMP, or SRT, or recorded video as MP4.
Use the web platform, API, or extension for the relevant workflow.
Export or publish finished videos to your selected destinations.

Verdict

Magnifi is geared toward organizations processing live or recorded cricket video into publishable formats. Ask about pricing and trial terms, and check whether its inputs and export destinations match your workflow.

Questions

How much does Magnifi cost?

Pricing is available on request.

Does Magnifi have a free plan or trial?

There is no free plan. Magnifi mentions a free trial for interested use cases, and its terms describe a discretionary paid proof-of-concept trial lasting one week.

Which platforms does Magnifi support?

Its listed platforms are web, API, and extension.

What video inputs can it accept?

It accepts HLS, RTMP, and SRT feeds for live broadcasts, and MP4 for recorded video.

What can Magnifi export?

Videos can be downloaded for websites, mobile apps, in-house CMS systems, S3 buckets, social media platforms, and YouTube.

Who makes Magnifi?

Magnifi says its journey began in 2016 and that it is now part of SI (Sportz Interactive).

Facts from Magnifi's own pages

Adobe extension: Magnifi says its extension for Adobe Premiere Pro integrates AI into video editing workflows. · magnifi.ai, 7 Oct 2026
API: Magnifi says it offers API documentation for partners integrating its services. · magnifi.ai, 8 Oct 2026
Audience: The company describes Magnifi as serving enterprises, content creators, content owners, and rights-holders, including in sports, entertainment, and news. · magnifi.ai, 8 Oct 2026
Company and history: Magnifi says its journey began in 2016 and its video editing product launched in 2018. · magnifi.ai, 7 Oct 2026
Company status: The site states that Magnifi is now part of SI (Sportz Interactive). · magnifi.ai, 8 Oct 2026
Compliance: The site displays ISO 27001, GDPR, ISO 27701, and ISO 9001 compliance certification badges. · magnifi.ai, 8 Oct 2026
Content moderation: Content Moderation can detect sensitive scenes such as drinking, smoking, and nudity, with options to detect or detect and blur them. · magnifi.ai, 8 Oct 2026
Editing and publishing: The product includes a video editor with overlays, filters, transitions, playback speed controls, and direct social media publishing. · magnifi.ai, 8 Oct 2026
Export and destinations: Users can download videos for websites, mobile apps, in-house CMS systems, S3 buckets, and social media platforms. · magnifi.ai, 7 Oct 2026
Founded: The company says its journey began in 2016 and that the Magnifi video editing product launched in 2018. · magnifi.ai, 8 Oct 2026
Highlight generation: The platform automatically detects key moments and creates highlights, replays, and short clips. · magnifi.ai, 7 Oct 2026
Integrations: Magnifi lists an Adobe Premiere Pro extension and partnerships or integrations involving Adobe, Red5, Grabyo, Brightcove, Linius, Google Cloud, Microsoft, and AWS. · magnifi.ai, 8 Oct 2026
Languages: Magnifi says it can auto-generate subtitles in over 40 languages and dub live or recorded content in multiple languages. · magnifi.ai, 8 Oct 2026
Product: Magnifi is a cloud based solution that uses AI to help video content producers create short videos, resize them, and distribute them across digital platforms. · magnifi.ai, 7 Oct 2026
Products: Its listed products include Digital Highlight Pro, Reely for esports, Content Moderation, Auto-Flip, and Web Stories. · magnifi.ai, 8 Oct 2026
Resizing: Magnifi automatically resizes videos for social platforms and supports 16:9, 9:16, and 1:1 formats. · magnifi.ai, 8 Oct 2026
Security: Its data processing agreement describes an ISO/IEC 27001:2022 information security management system, multi-factor authentication or SSO, and HTTPS encryption for data in transit. · magnifi.ai, 8 Oct 2026
Support: Magnifi offers a support ticket option and a demo request form for prospective customers. · magnifi.ai, 8 Oct 2026
Trial: Magnifi’s FAQ says it offers a free trial period for interested use cases, while its terms describe a discretionary paid proof of concept trial lasting one week. · magnifi.ai, 7 Oct 2026
Trial setup: Magnifi says setting up an account and configuring settings for a trial usually takes 3–5 business days. · magnifi.ai, 7 Oct 2026
Usage limits: Magnifi says usage limits vary by subscription tier and can be customized to suit an organization’s needs. · magnifi.ai, 7 Oct 2026
Video highlights: Its AI can identify moments such as sports mechanics, crowd reactions, and specific actions to generate highlights. · magnifi.ai, 8 Oct 2026
Video input: Magnifi says it accepts HLS, RTMP, and SRT feeds for live broadcasts and MP4 for recorded content. · magnifi.ai, 7 Oct 2026
What it does: Magnifi is an AI-powered enterprise product for automatically finding key moments and creating real-time highlights and short-form videos. · magnifi.ai, 8 Oct 2026

Where Magnifi stands on Freedom251

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