Lunio

Paid Web

What Lunio is

Lunio is a web-based service for performance-focused advertisers, marketing teams, and agencies that use paid media. It detects and blocks invalid traffic to reduce wasted ad spend and improve traffic quality. Its machine-learning engine evaluates click, context, conversion, device, network, location, and post-click behavior signals, then scores clicks as legitimate, suspicious, or invalid. Campaign analytics report invalid traffic by location, keyword, placement, and other dimensions. Automatic controls can exclude invalid IP addresses and create custom exclusion audiences across supported channels, including Google Ads, Bing/Microsoft Ads, Meta, Twitter/X, LinkedIn, Reddit, TikTok, Yandex, and Naver. Click activity from every ad channel is stored as first-party data for two years. Multiple workspaces provide separate administrator and user controls. Lunio describes the service as cookieless and GDPR- and CCPA-compliant, and cites SOC 2 Type I and ISO 27001:2022 credentials. Pricing is customized and available on request; a 14-day free traffic audit provides full analytics access.

Who it suits

It suits performance-focused advertisers, marketing teams, and agencies managing paid media across several channels. Web access and multi-workspace controls also fit organizations handling multiple accounts.

What it does well

Machine-learning click scoring
Automatic invalid-IP blocking
Analytics by location, keyword, and placement
Supports nine listed ad channels
Two years of first-party click data

What to know first

No free plan
Pricing is available on request
False positives cannot be eliminated entirely
Web access only

Limits

Pricing depends on ad spend and channel coverage, and the service has no free plan. Lunio also states that false positives cannot be eliminated completely.

Plans

Plan	Billed and limits	Price
Customized pricing plan	Pricing is a small fraction of ad spend; quote depends on ad spend and channel coverage	On request

As lunio.ai lists them, read 9 Oct 2026. The maker's own page has the final word.

Getting started

Open https://www.lunio.ai/
Request a customized pricing plan
Arrange the 14-day free traffic audit
Connect supported paid-media channels
Use workspaces to manage accounts and reporting

Verdict

Lunio combines automated invalid-traffic blocking with detailed campaign reporting across many paid-media channels. Buyers should request a customized quote and account for the stated limits around false positives.

Questions

How is Lunio priced?

Pricing is available on request. The quote depends on ad spend and channel coverage, and Lunio describes the cost as a small fraction of ad spend.

Does Lunio have a free plan or trial?

There is no free plan and the listing states no free trial. Lunio offers a 14-day free traffic audit with access to full analytics features.

Which advertising platforms are supported?

Supported channels include Google Ads, Bing/Microsoft Ads, Meta, Twitter/X, LinkedIn, Reddit, TikTok, Yandex and Naver.

What does Lunio do with invalid traffic?

It scores clicks as legitimate, suspicious or invalid, then can automatically exclude invalid IPs and create custom exclusion audiences.

Can multiple accounts be managed?

Yes. Multiple workspaces support multi-account management and reporting, with separate administrator and user controls.

What security and privacy claims does Lunio make?

Lunio describes its approach as cookieless and GDPR- and CCPA-compliant. It says it completed a SOC 2 Type I audit and achieved ISO 27001:2022 certification.

Facts from Lunio's own pages

Analytics: Campaign analytics show invalid traffic by location, keyword, placement, and other dimensions. · lunio.ai, 9 Oct 2026
Blocking: Lunio can automatically exclude invalid IPs and create custom exclusion audiences across paid media channels. · lunio.ai, 9 Oct 2026
Click data retention: Click activity from every ad channel is stored as first-party data for two years. · lunio.ai, 9 Oct 2026
Detection: Its machine learning engine scores clicks as legitimate, suspicious, or invalid using click, context, and conversion signals. · lunio.ai, 9 Oct 2026
False positives: Lunio states that no solution can eliminate false positives altogether, while its system aims to keep their rate low. · lunio.ai, 9 Oct 2026
Headquarters: Manchester, United Kingdom · lunio.ai, 28 Sept 2026
Integrations: The pricing page lists Google, Bing, Twitter, LinkedIn, Meta, Reddit, TikTok, Yandex, and Naver among supported channels. · lunio.ai, 9 Oct 2026
Intended users: Lunio describes the platform as intended for performance-focused advertisers, marketing teams, and agencies that rely on paid media. · careers.lunio.ai, 9 Oct 2026
Multi-account: Lunio supports multiple workspaces for multi-account management and reporting, with separate admin and user controls. · lunio.ai, 9 Oct 2026
Privacy: Lunio describes its solution as cookieless and GDPR- and CCPA-compliant. · lunio.ai, 9 Oct 2026
Purpose: Lunio detects and blocks invalid traffic on paid media to reduce wasted ad spend and improve traffic quality. · lunio.ai, 9 Oct 2026
Security: Lunio says it completed a SOC 2 Type I audit and was assessed against Security, Availability, and Confidentiality criteria. · lunio.ai, 9 Oct 2026
Security certification: Lunio says it achieved ISO 27001:2022 certification. · lunio.ai, 9 Oct 2026
Support: Lunio says its customer success managers help customers address invalid traffic and improve paid media traffic quality. · lunio.ai, 9 Oct 2026
Trial offer: Lunio offers a 14-day free traffic audit with access to its full analytics features; the page describes an audit, not a product trial. · lunio.ai, 9 Oct 2026

Where Lunio stands on Freedom251

Click Fraud Software#30 of 30