Locivo

Locivo is a web-based review management and local SEO product for businesses with multiple locations and the agencies that serve them. It suits teams coordinating reviews across many Google Business Profile locations; the main trade-off is that most other monitored platforms are read-only.

Overview

Locivo brings review monitoring, reply workflows, citation audits and review-request campaigns together. That combination can help operations teams manage several parts of local reputation work in one place, but the distinction between monitoring and action is important: Google Business Profile supports replies and profile-change syncing as well as monitoring, while the other listed integrations support monitoring only.

Key features

Review monitoring and replies

Locivo monitors more than 33 review platforms, including Google, Zomato, Practo, Trivago and Walmart. It drafts replies in a configured brand voice, with the choice to approve drafts or auto-post according to star rating. That gives teams a way to balance oversight and workload, but the reply workflow’s two-way access is limited to Google Business Profile. Teams that need to respond on other platforms should look elsewhere for that capability.

Local listings and review requests

Citation audits check business name, address and phone consistency on Practo, Swiggy, Zomato, EazyDiner, Lybrate and AskLaila. Review-request emails use unique tracked links, and Locivo sends them via AWS SES. Together with local rank tracking, these tools make the product broader than a review inbox, particularly for teams that want to coordinate listing consistency and request feedback.

Agency access and data controls

Agencies can invite clients into branded portal logins that show only that client’s data, then revoke access at any time. Locivo says it does not sell data and shares it only with service processors or when required by law. Users can access, correct or delete their data; disconnecting a Google Business Profile revokes access and clears stored tokens. Support is available at [email protected].

Pricing

Free: free. The plan is free to start, requires no credit card and includes AI replies, 33+ site monitoring, citation management, local rank tracking and review-request email campaigns. That makes it a practical way to start covering several local marketing tasks without an upfront fee. Locivo says advanced and multi-location agency plans are available on request, so larger teams should expect custom pricing rather than a published paid tier.

The Free plan is a meaningful starting point, but the published plan terms do not give a seat or usage quota to help teams estimate how far it will stretch. Readers with broader agency needs should ask about the custom plans before committing to a workflow built around multiple clients or locations.

Platforms

Locivo runs on the web. Its integration coverage is wide for monitoring, but Google Business Profile is the only integration described as supporting two-way access for monitoring, replies and profile-change syncing.

Who it's for

Locivo describes its audience as operations leads and agencies managing from one to 500+ Google Business Profile locations. It is a stronger fit for teams that value broad review visibility, Google-focused reply workflows and citation audits than for businesses that need to act on reviews across every monitored platform.

Pros and cons

• Pros: Monitoring across 33+ platforms gives teams a broad view of customer feedback.
• Pros: Approval or star-rating-based auto-posting lets teams choose how much control to keep over Google replies.
• Pros: Citation audits, rank tracking and tracked review-request emails extend the product beyond monitoring.
• Pros: Branded, client-specific agency portals support a managed-service workflow while allowing access to be revoked.
• Cons: Non-Google integrations are read-only, limiting teams that want to reply across multiple review sites.
• Cons: Advanced and multi-location agency plans require custom pricing, making costs harder to compare in advance.
• Cons: The Free plan’s published terms provide no seat or usage quotas, so teams cannot readily judge its capacity.

Alternatives

For restaurant-focused comparisons, see Restaurant Review Management Software; for reply-generation tools, see AI Review Response Generators; and for broader category options, see Review Management Software.

• RepliFast is a better fit if a single business location and a small monthly reply allowance are enough: its free plan gives five AI-generated replies per month, one location, custom brand voice presets and manual review sync; its Starter plan is 12.00 USD.
• ReviewPanel is another freemium option for readers considering a solo-built product started in 2025; its Starter plan is 0.0.
• Podium Webchat is an alternative for readers who want a product spanning mobile, desktop and web platforms, with custom-quote pricing tailored to the business.
• Broadly Reputation is worth considering for paid Google and Facebook review management, with Standard at $79 a month and Pro at $89 a month.
• Birdeye may suit businesses seeking a paid, location-based subscription; pricing depends on what is deployed at each location and is requested by location count.
• Black Box Intelligence Response Center is another paid web option, with pricing provided through an order form and a demo offered on its product page.
• LocalClarity is a paid alternative whose Professional plan is $16 a month billed yearly, or $20.00/mo billed monthly, per location, with 50+ local review sources.
• Localyser may suit teams that value unlimited users and per-location pricing that drops with more locations; its Mid package is $49 a month per location.

Verdict

Choose Locivo if your team needs one web product for broad review monitoring, Google reply workflows, citation checks and review-request campaigns across multiple locations. Its most compelling case is that breadth, paired with agency client portals; look elsewhere if you need two-way review handling across platforms beyond Google or want predictable published pricing for larger plans.