Freedom251 › Multichannel Ecommerce Software
Lengow
by Lengow
What Lengow is
Lengow is e-commerce software for distributing product feeds, managing marketplaces, monitoring reseller networks, and tracking competitive prices. It synchronizes inventory and orders, supports automation rules and multiple warehouses, and connects catalogue sources such as Shopify, Akeneo PIM, Magento, PrestaShop, Shopware, WooCommerce, FTP/SFTP, Google Drive, and Dropbox. AI Studio provides category mapping, content localisation, and image compliance applications. NetAmplify distributes feeds to more than 400 advertising channels and includes a no-code Custom Channel Builder. NetMarkets offers more than 90 marketplace integrations, order management, and a sales performance dashboard. Catalogue, order, and business intelligence APIs support synchronization and business-intelligence connections. Lengow is web-based and available through paid plans with pricing on request. Essential, Pro, and Scale plans differ in support, customer success, onboarding, training, capacity, and service levels. The company was founded in 2009 and is headquartered in Nantes, France.
Who it suits
Lengow is intended for brands, retailers, and agencies managing product data and operations across sales and advertising channels. It suits teams needing feed distribution, marketplace tools, synchronization, and monitoring.
What it does well
- Feeds reach more than 400 ad channels
- NetMarkets supports over 90 marketplaces
- Synchronizes inventory and orders
- Offers catalogue and BI APIs
- Supports multiple warehouses
What to know first
- Pricing is available only on request
- No free plan
- Plan capacity and modules vary by tier
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Essential | Custom quote · Starter platform capacity · standard support · pooled customer-success manager · NetMarkets, NetAmplify, NetRivals or NetMonitor modules priced by usage | On request |
| Pro | Custom quote · Expanded platform capacity · dedicated customer-success manager · enhanced onboarding · lower unit pricing than Essential | On request |
| Scale | Custom quote · Enterprise capacity · premium support · dedicated high-touch customer-success manager · quarterly business reviews · priority feature access | On request |
As lengow.com lists them, read 15 Oct 2026. The maker's own page has the final word.
Verdict
Lengow combines feed distribution, marketplace operations, synchronization, and channel intelligence in one platform. Buyers should request pricing because capacity, modules, and support differ across Essential, Pro, and Scale.
Facts from Lengow's own pages
- Acquisition news
- Marlin portfolio company Lengow acquired competitive-intelligence company NetRivals in April 2022. · marlinequity.com, 15 Oct 2026
- Advertising channels
- NetAmplify distributes product feeds to more than 400 advertising channels and supports a no-code Custom Channel Builder. · lengow.com, 11 Oct 2026
- AI Studio
- AI Studio provides automated category mapping, localized content generation in 30 languages and image-compliance transformations for channel specifications. · lengow.com, 15 Oct 2026
- API authentication
- API access requires an account access token and secret; session tokens last one hour and previous credentials are revoked when new keys are generated. · docs.lengow.io, 15 Oct 2026
- API documentation depth
- The public API documentation includes endpoint tables, curl examples, query filters, pagination, marketplace action schemas and release notes. · docs.lengow.io, 15 Oct 2026
- API limits
- The documented reports endpoint is limited to 10 requests per minute and order responses are paginated to a maximum of 100 orders per page. · docs.lengow.io, 15 Oct 2026
- API release note
- The API release notes list a May 2026 fix that groups delivery-tracking lines correctly when one order has multiple tracking records. · docs.lengow.io, 15 Oct 2026
- APIs
- Lengow offers catalogue, order, and business intelligence APIs for synchronising product data and orders and connecting market data to BI tools. · lengow.com, 11 Oct 2026
- Automation rules
- Yes · lengow.com, 20 Sept 2026
- Catalogue API
- The Catalogue API synchronizes product information from internal systems into Lengow, with updates described as almost immediate. · lengow.com, 15 Oct 2026
- Catalogue integrations
- Native catalogue connectors include Shopify, Akeneo, Amazon Catalogue Import, Magento, Adobe Commerce, PrestaShop, Shopware and WooCommerce. · lengow.com, 15 Oct 2026
- Company founded and headquarters
- LinkedIn lists Lengow as founded in 2009 with headquarters in Nantes, France, and 51-200 employees. · linkedin.com, 15 Oct 2026
- Company legal name
- The French company is identified in its legal notice as LENGOW SAS. · lengow.com, 15 Oct 2026
- Custom Channel Builder
- A no-code Custom Channel Builder lets users create feed structures for niche channels, internal tools or external partners. · lengow.com, 15 Oct 2026
- File imports
- Catalogue data can be imported through Google Cloud Storage, FTP/SFTP, Google Drive, Dropbox, URL feeds and file uploads. · lengow.com, 15 Oct 2026
- Founded
- 2009 · lengow.com, 28 Sept 2026
- Funding history
- TechCrunch reported a €10 million Series B in September 2015, bringing total funding to €11.4 million from Kima Ventures, Serena Capital, Bpifrance and Alven Capital. · techcrunch.com, 15 Oct 2026
- GDPR
- Lengow states that it acts mainly as a GDPR processor, stores data in Europe and has a designated data-protection officer. · lengow.com, 15 Oct 2026
- Headquarters
- Nantes, France · lengow.com, 28 Sept 2026
- Headquarters and founding
- Lengow says it was founded in 2009 and is headquartered in Nantes, France. · lengow.com, 11 Oct 2026
- Integrations
- Catalogue sources include Shopify, Akeneo PIM, Magento, PrestaShop, Shopware, WooCommerce, FTP/SFTP, Google Drive, and Dropbox. · lengow.com, 11 Oct 2026
- Inventory sync
- Yes · lengow.com, 20 Sept 2026
- Limit: learning curve
- G2 and Capterra reviewers report that advanced formulas and settings are difficult to learn and the interface is not always intuitive. · g2.com, 15 Oct 2026
- Limit: mobile and ecosystem gaps
- A G2 reviewer requests a mobile version and more third-party support, and another reports that feed update times can be slow. · g2.com, 15 Oct 2026
Where Lengow stands on Freedom251
- Multichannel Ecommerce Software#50 of 82