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Incentiv

What Incentiv is
Incentiv is a web-based talent management platform for private equity, with separate solutions for investment firms and private companies. Its compensation tools cover executive benchmarking, bonus pools, management incentive plans, succession planning, talent development, and diversity measurement. Benchmarks include base salary, bonuses, on-target earnings (OTE), equity grants, and new-hire employment terms. The company says its verified dataset includes more than 10,000 executives and tracks over 50 compensation elements for each one. It draws on more than 200 underlying compensation data sources and refreshes information in real time. The company says benchmark information is aggregated and de-identified to avoid disclosing personally identifiable information about executives or companies. Customers can provide compensation data through Box, a secure Google Drive folder, Incentiv’s AWS SFTP server, or SharePoint or Teams. Workspace administrators can require Google or Microsoft sign-in, or configure single sign-on through providers that support OpenID Connect. Incentiv says it serves firms at all stages worldwide and covers the senior executives each customer defines. It describes its private-company onboarding support as an extension of customers’ in-house compensation operations. Support is available by email, and its Customer Success team can help address compensation-data irregularities.
Who it suits
Incentiv suits investment firms and private companies seeking executive compensation benchmarks and talent management tools. It may fit organizations that need support with compensation-data intake, benchmarking, succession planning, or executive development.
What it does well
- Benchmarks cover more than 10,000 executives and 50+ compensation elements each.
- Compares base salary, bonuses, OTE, equity grants, and new-hire terms.
- Includes bonus pools, incentive plans, succession planning, and talent development.
- Data is aggregated and de-identified, according to the company.
- Accepts compensation data through Box, Drive, AWS SFTP, SharePoint, or Teams.
What to know first
- Pricing is available on request.
- Access is listed for the web platform.
Getting started
- Visit https://www.incentiv.co/.
- Ask Incentiv for pricing.
- Choose the investment-firm or private-company solution.
- Arrange compensation-data intake through Box, Google Drive, AWS SFTP, SharePoint, or Teams.
- Have a workspace administrator configure Google or Microsoft sign-in, or supported OpenID Connect single sign-on, if needed.
Incentiv is a private-equity-focused talent management platform for benchmarking senior executive compensation and managing related plans. It fits investment firms and private companies that need portfolio-aware leadership data, while organizations seeking broad employee pay administration may find its narrower executive remit limiting. Custom pricing and a fit-sensitive data-intake process make a sales discussion essential before committing.
Overview
Incentiv provides separate solutions for investment firms and private companies, serving organizations worldwide. Each customer defines which roles qualify as senior executives, allowing the scope to follow its own leadership structure rather than a fixed job list. The service is centered on executive pay and talent decisions, not general workforce payroll or HR administration.
Its verified dataset covers more than 10,000 executives and tracks over 50 compensation elements for each one. Incentiv says the records come directly from private companies, are aggregated and de-identified, and are supported by more than 200 underlying compensation sources and source-system integrations. That combination is particularly relevant when a private-equity team needs consistent comparisons across portfolio companies.
Key features
Executive benchmarks and incentive planning
Benchmarks cover base salary, bonuses, on-target earnings, equity grants and new-hire employment terms. Bonus-pool and management incentive plan tools extend the product from comparison into plan design. Succession planning, talent development and diversity measurement add context for leadership decisions, so compensation teams can connect pay choices with retention and organizational planning rather than treating benchmarking as a one-off report.
Data intake and freshness
Customers can send compensation data through Box, a secure Google Drive folder, an Incentiv-hosted AWS SFTP server, or SharePoint and Teams. The company describes the data as refreshed in real time and says its Customer Success team can investigate compensation-data irregularities. White-glove onboarding in the private-company offering may help lean internal compensation teams, although the value depends on how well existing systems fit the supported intake routes.
Security and access controls
Data is encrypted in transit with 256-bit TLS and at rest with AES-256 or higher. Incentiv says it performs penetration tests twice a year, undergoes annual SOC 2 Type 2 assessments, and is committed to SOC 2, GDPR and CCPA requirements. Administrators can require Google or Microsoft sign-in, configure OpenID Connect single sign-on, and use multi-factor authentication. AWS hosting supports data-residency needs, while aggregation and de-identification reduce exposure of executive or company personally identifiable information.
Pricing
Incentiv uses custom pricing, with no public plan prices, seat allowances, quotas, trial period, renewal terms or free tier. Buyers should ask for a quote that explains the investment-firm and private-company packages, onboarding assistance, data-integration work and access terms. The lack of a published entry price makes it harder for smaller teams to compare cost before engaging sales, but may allow a scope tailored to portfolio size and executive coverage.
Platforms
Incentiv is available through a web application and an API. The API and more than 200 stated source-system integrations can suit firms that need to connect compensation data with existing workflows; the web workspace supports administrative sign-in and identity controls.
Who it's for
Choose it when an investment firm needs comparable executive packages across portfolio companies, or when a private company wants benchmarking combined with incentive-plan, succession and talent-development work. Its customer-defined senior-executive scope can accommodate different leadership structures. It is less appropriate for organizations primarily seeking broad employee-level compensation administration or a transparent, self-service subscription.
Pros and cons
- Pro: More than 10,000 executives and 50-plus tracked elements provide multiple comparison dimensions for senior-pay decisions.
- Pro: Benchmarking, bonus pools, management incentive plans and succession tools connect compensation with leadership planning.
- Pro: Aggregated, de-identified data plus stated encryption, testing and compliance practices support sensitive executive information.
- Con: Custom pricing and no public plan limits prevent quick budget or capacity comparisons.
- Con: The executive and private-company focus may not suit teams needing a broad workforce compensation suite.
- Con: Buyers must confirm that their data can be supplied through the supported storage, SFTP or collaboration channels.
Alternatives
For a wider shortlist, see Salary Benchmarking Software.
- OpenComp is the better pick when a free trial and tools such as pay equity, ranges, headcount planning and total-rewards statements matter.
- Pave Market Data suits startups seeking a free U.S. benchmark tier for companies with 1–200 employees, with a paid Pro tier for global benchmarks.
- Aon Radford McLagan Compensation Database fits buyers wanting country-to-multimarket benchmarking with 24/7 platform access.
- BenefitConnect is an alternative paid compensation product available on web, mobile and API platforms.
- Comptryx+ is suited to organizations wanting all modules and a full global country list, with pricing based on company size, employees and countries.
- Korn Ferry Assess is another paid option with API, desktop and web availability and quote-based pricing.
- PayPulse is a paid alternative that also offers a free plan and API access.
- PayScope U is a quote-based web alternative.
Verdict
Incentiv is a strong fit for private-equity firms and private companies that want private-company executive benchmarks tied to incentive planning and talent management. Its main reason to choose is the combination of portfolio-relevant data and leadership tools; its main reason to look elsewhere is the opaque custom pricing and specialized executive scope.
Verdict
Choose Incentiv if your organization needs executive compensation benchmarking alongside tools for incentive plans, succession, and talent development. Its separate solutions for investment firms and private companies may help align the service with your organization type. Pricing is available on request, so buyers will need to contact the company for details.
Questions
What does Incentiv cost?
Incentiv is paid, and pricing is available on request.
Which organizations does Incentiv serve?
It offers separate solutions for investment firms and private companies, and says it serves firms of all stages worldwide.
What does its compensation benchmarking cover?
Benchmarks include base salary, bonuses, OTE, equity grants, and new-hire employment terms.
How can customers provide compensation data?
Supported methods include Box, a secure Google Drive folder, an Incentiv-hosted AWS SFTP server, and SharePoint or Teams.
Which platform is Incentiv available on?
Incentiv is available on the web.
How does Incentiv describe its handling of benchmark data?
The company says benchmark data is aggregated and de-identified so executive or company personally identifiable information is not disclosed.
Facts from Incentiv's own pages
- Access control
- Workspace sign-in supports Google or Microsoft accounts, OpenID Connect identity providers, and multi-factor authentication. · incentiv.co, 9 Oct 2026
- Benchmark data
- Its verified compensation dataset covers more than 10,000 executives and tracks more than 50 compensation elements per executive. · incentiv.co, 9 Oct 2026
- Benchmark dataset
- The site says its verified compensation dataset covers 10,000+ executives and tracks 50+ compensation elements per executive. · incentiv.co, 4 Oct 2026
- Company
- Incentiv’s terms identify the company as Incentiv, Inc. and list its address as 447 Broadway, 2nd Floor, New York, NY 10013. · incentiv.co, 9 Oct 2026
- Company history
- Incentiv says it was co-founded by Matt Fanelli, Chris Chi, and Yash Kochar; the company announced a $3 million seed round on January 10, 2024. · incentiv.co, 9 Oct 2026
- Compensation benchmarking
- Executive compensation benchmarks cover base salary, bonuses, OTE, equity grants, and new-hire employment terms. · incentiv.co, 9 Oct 2026
- Compensation features
- Features include executive compensation benchmarking, bonus pools, management incentive plans, succession planning, talent development, and diversity measurement. · incentiv.co, 4 Oct 2026
- Compliance
- Incentiv says it is committed to SOC 2, GDPR, and CCPA and undergoes annual SOC 2 Type 2 assessments. · incentiv.co, 9 Oct 2026
- Data handling
- The site says benchmark data is aggregated and de-identified so executive or company personally identifiable information is not disclosed. · incentiv.co, 4 Oct 2026
- Data ingestion
- Compensation data can be provided through Box, a secure Google Drive folder, a client-specific SFTP server hosted in Incentiv’s AWS, or SharePoint/Teams. · incentiv.co, 9 Oct 2026
- Data sources
- Incentiv says it works with 200+ underlying compensation data sources to support onboarding and keep information fresh. · incentiv.co, 4 Oct 2026
- Data sourcing
- Incentiv says its benchmark data comes directly from private companies and is aggregated, with no surveys or third parties. · incentiv.co, 9 Oct 2026
- Executive benchmarks
- Benchmarks cover base salary, bonuses, OTE, equity grants, and new-hire employment terms. · incentiv.co, 4 Oct 2026
- Executive scope
- The company says it covers all senior executives as the customer defines them. · incentiv.co, 4 Oct 2026
- Features
- The platform includes bonus pool and management equity incentive plan tools, succession planning, talent development, and diversity measurement. · incentiv.co, 9 Oct 2026
- Headquarters
- New York, New York, United States · incentiv.co, 28 Sept 2026
- Integrations
- Incentiv says it offers more than 200 source system integrations. · incentiv.co, 9 Oct 2026
- Intended customers
- Incentiv offers separate solutions for investment firms and private companies and says it serves firms of all stages worldwide. · incentiv.co, 4 Oct 2026
- Intended users
- Incentiv serves investment firms and private companies of all stages, and covers senior executives as each customer defines them. · incentiv.co, 9 Oct 2026
- Onboarding support
- The private-company solution describes white-glove support as an extension of customers’ in-house compensation operations. · incentiv.co, 4 Oct 2026
- Product
- Incentiv is a talent management platform purpose-built for private equity, with benchmarks from portfolio companies. · incentiv.co, 9 Oct 2026
- Purpose
- Incentiv describes itself as a talent management platform purpose-built for private equity. · incentiv.co, 4 Oct 2026
- Secure data intake
- Supported compensation-data intake methods include Box, a secure Google Drive folder, an Incentiv-hosted AWS SFTP server, and SharePoint or Teams. · incentiv.co, 4 Oct 2026
- Security
- The maker says data is encrypted in transit with 256-bit TLS and at rest with AES-256 or higher, and that it conducts bi-annual penetration tests. · incentiv.co, 9 Oct 2026
Where Incentiv stands on Freedom251
- Salary Benchmarking Software#23 of 30