IMOBRIA

What IMOBRIA is

IMOBRIA is a paid, web-based white-label SaaS platform for launching branded online real estate marketplaces. Customers can use their own brand, domain, and colours, with no IMOBRIA branding shown to users. The platform supports buy, rent, new development, commercial, off-plan, and auction listings. Property search includes AI-powered search, map view, polygon drawing, commute-radius filters, saved searches, and instant listing alerts. A built-in lead and client CRM provides pipeline views, automated follow-ups, interaction histories, and agent response tracking. Listings can be sent to Rightmove, Zillow, Idealista, and dozens of other portals. Stripe and NowPayments support listing, subscription, and service-fee payments in any currency. IMOBRIA also offers a REST API, webhooks, and connectors for portals, MLS feeds, third-party CRMs, and payment providers. It supports multiple languages, currencies, and regional number formats. The company manages hosting, security, scalability, maintenance, and automatic feature updates. It says most clients go live within a few weeks and reports a three-week average launch. Pricing is available on request, with monthly or annual subscriptions and client-specific features and limits.

Who it suits

IMOBRIA is presented for real estate agencies, brokerages, property developers, investment firms, property portals, and real estate franchises. It may suit organizations seeking a branded marketplace with listing syndication, lead management, and payment collection.

Limits

The custom subscription’s features, user and storage limits, and integrations are set in the Order Form. Support response times are not guaranteed beyond written commitments.

Getting started

1. Visit the IMOBRIA website.
2. Request pricing for a custom subscription.
3. Agree on the subscription details and Order Form, including features, users, storage and integrations.
4. Provide existing listings, agent and client data for import if needed.
5. Set up your brand, domain and colours for the marketplace.
6. Use the web platform and connect relevant portals, feeds, CRMs or payment providers.

Verdict

IMOBRIA pairs marketplace branding with property search, CRM, listing syndication, and payment tools. Pricing and feature limits are customized, while support response times are guaranteed only where written commitments say so.