Freedom251 › Media Planning Software
Halliard
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Free | Single-user access · Up to 3 scenarios | Free |
| Planning | Unlimited plans and scenarios · Unbranded exports · Team seats, roles, and approvals · Version history and audit trail · White-glove onboarding | On request |
| Buying | Planning features · Vendor-level buy tracking and pacing · Fee transparency · Weekly spend allocation and reconciliation · Multi-client and multi-brand workspaces | On request |
| Measurement | Planning and Buying features · Snowflake, BigQuery, and Domo connections · MMM-powered response curves · Funnel-stage attribution dashboard · Dedicated account team | On request |
| Marketing Mix Modeling | Flat per model · Flat price per model · 3–4 week turnaround · Bayesian causal model · Channel response curves and saturation analysis · Scenario planner for next-period budgets | $25,000, paid once |
| Brand Lift Studies | From $5,000; $5K–$10K per study · Aided and unaided awareness, consideration, and preference · Pre/post exposed vs. control methodology · Fast turnaround | $5,000, paid once |
As halliardmedia.com lists them, read 4 Oct 2026. The maker's own page has the final word.
Where Halliard stands on Freedom251
- Media Planning Software#2 of 30