Freedom251 › Restaurant Online Ordering Software
Grubhub Direct
What Grubhub Direct is
Grubhub Direct is a branded online ordering platform for restaurants, with website ordering and delivery. Eligible restaurant or business owners on Grubhub Marketplace can connect it to an existing website, customize the ordering experience with colors, fonts, and images, and use automatic online menu updates. The Merchant Portal provides customer profiles, contact information, order history, and site performance data, and merchants can download customer data. Promotional programs and marketing tools are included, along with a rewards banner for customers eligible for promotions. Merchants can link a Direct site to a Google Business Profile. Grubhub says the service integrates with popular POS and ordering solutions, supports real-time menu updates, and can send orders to the kitchen through a restaurant’s preferred provider. The Direct API can add mobile ordering, delivery, tracking, and promotions to a branded website or food delivery app; API users need their own development and design resources. The listed plan is free for eligible Marketplace restaurants, with order processing fees applying per order. Direct orders are paid daily by direct deposit, separately from Marketplace orders.
Who it suits
It suits eligible Grubhub Marketplace restaurants that want a branded website ordering and delivery option. Restaurants using the API need their own development and design resources.
What it does well
- Free plan for eligible Marketplace restaurants
- Customizes ordering with colors, fonts, and images
- Includes downloadable customer data
- Can link to a Google Business Profile
- POS and ordering integrations are supported
What to know first
- Order processing fees apply per order
- API use requires development and design resources
- Direct order payments require direct deposit
Limits
The free plan is for eligible Grubhub Marketplace restaurants, and order processing fees apply per order. An enhanced version with professional design and branding is available at additional cost.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Grubhub Direct | Free of charge for eligible Grubhub Marketplace restaurants; order processing fees apply per order. · Hosting, commission and delivery fees waived · Customer data and promotional programs included · Enhanced version with professional design and branding available at additional cost | Free |
As get.grubhub.com lists them, read 11 Oct 2026. The maker's own page has the final word.
Getting started
- Visit the Grubhub Direct product page.
- Get started through Grubhub as an eligible Grubhub Marketplace restaurant or business.
- Connect Direct to an existing website or use the API with your development and design resources.
- Customize the ordering experience with the site styler.
- Set up direct deposit for daily Direct order payments.
Verdict
Grubhub Direct gives eligible Marketplace restaurants branded website ordering, delivery, and customer data tools. The listed plan is free, but order processing fees still apply, and API adoption requires in-house or separately sourced development and design resources.
Questions
Is Grubhub Direct free?
The Grubhub Direct plan is free of charge for eligible Grubhub Marketplace restaurants. Order processing fees still apply per order.
What platforms does it support?
The listed platforms are web and API. Ordering channels include a restaurant website.
Does it integrate with POS systems?
Grubhub says Direct integrates with popular POS and ordering solutions, with real-time menu updates and orders sent to the kitchen through the restaurant’s preferred provider.
Can a restaurant use its own branding?
Yes. The site styler lets restaurants customize colors, fonts and images, and an enhanced professional design and branding version is available at additional cost.
How are Direct orders paid?
Grubhub says Direct orders are paid daily and separately from Marketplace orders. Merchants must use direct deposit.
Who can access Grubhub Direct?
Eligible restaurant or business owners on Grubhub Marketplace can access it.
Facts from Grubhub Direct's own pages
- API audience
- Restaurants using the API need their own development and design resources to build or enhance an app or website. · get.grubhub.com, 11 Oct 2026
- API capabilities
- The Direct API can add mobile ordering, delivery, order tracking and promotions to an existing branded website or food delivery app. · get.grubhub.com, 11 Oct 2026
- Audience
- Eligible restaurant or business owners on Grubhub Marketplace can access Grubhub Direct. · get.grubhub.com, 11 Oct 2026
- Branding
- Restaurants can use the site styler to customize their ordering experience and choose colors, fonts and images. · get.grubhub.com, 11 Oct 2026
- Company
- Grubhub says it was founded in 2004 and is headquartered in Chicago. · about.grubhub.com, 11 Oct 2026
- Customer data
- The Merchant Portal provides customer profiles, contact information, order history and site performance data, and merchants can download customer data. · get.grubhub.com, 11 Oct 2026
- Delivery orders
- Yes · get.grubhub.com, 21 Sept 2026
- Free plan
- Yes · get.grubhub.com, 21 Sept 2026
- Google integration
- Merchants can link their Grubhub Direct site to their Google Business Profile through the Merchant Portal. · get.grubhub.com, 11 Oct 2026
- Integrations
- Grubhub says it integrates with popular POS and ordering solutions and describes real-time menu updates and sending orders to the kitchen through the restaurant’s preferred provider. · get.grubhub.com, 11 Oct 2026
- Ordering and delivery
- The site includes digital ordering and delivery, with automatic online menu updates. · get.grubhub.com, 11 Oct 2026
- Ordering channels
- website · get.grubhub.com, 21 Sept 2026
- Payments
- Grubhub says Direct orders are paid daily, separately from Marketplace orders, and merchants must use direct deposit. · get.grubhub.com, 11 Oct 2026
- POS integration
- Yes · get.grubhub.com, 21 Sept 2026
- Product
- Grubhub Direct is a branded online ordering platform that can integrate with a restaurant’s existing website. · get.grubhub.com, 11 Oct 2026
- Promotions
- The service includes promotional programs and marketing tools, including a rewards banner shown to customers eligible for promotions. · get.grubhub.com, 11 Oct 2026
- Support
- The Grubhub Direct page directs merchants to get started through Grubhub and provides answers to common Direct questions. · get.grubhub.com, 11 Oct 2026
- Branded mobile app
- No · get.grubhub.com, 21 Sept 2026
Where Grubhub Direct stands on Freedom251
- Restaurant Online Ordering Software#20 of 127