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Great Question

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What Great Question is

Great Question is hosted research software that combines participant recruitment, research management, mixed-method studies, and an AI-powered research repository. It supports interviews, surveys, prototype testing, card sorting, tree testing, and focus groups, with some methods limited to Enterprise. Teams can recruit their own customers or use external participant panels; external recruitment and incentives are charged separately. AI features include research analysis and repository queries, while AI-moderated interviews are an Enterprise add-on. Self-serve costs $129 a month per seat, or $1,290 a year per seat on an annual plan. Both options cap paid seats at five and include unlimited observers, 100 research participants, and 100 hours of video storage. A 14-day trial is available, but there is no free plan. Great Question lists 20+ native integrations, including Zoom, Salesforce, Slack, Figma, Google Workspace, Snowflake, Databricks, Qualtrics, Tremendous, an API, and MCP; Zapier can connect it to 5,000+ additional apps. The company describes its intended users as researchers, product designers, product managers, and research operations teams.

Who it suits

It is intended for researchers, product designers, product managers, and research operations teams running mixed-method studies. Teams with more than five paid self-serve seats or needing Enterprise-only features should consider those plan limits.

What it does well

  • Combines recruitment, research management, and repository.
  • Supports moderated and unmoderated research methods.
  • Lists 20+ native integrations.
  • 14-day trial available.

What to know first

  • No free plan.
  • Self-serve has a five paid-seat limit.
  • External recruitment and incentives cost extra.
  • Some methods and AI-moderated interviews are Enterprise-only.

Limits

Self-serve plans allow up to five paid seats, 100 research participants, and 100 hours of video storage, while observers are unlimited. Enterprise has a five-seat minimum and custom usage terms; some methods and AI-moderated interviews are Enterprise-only.

Plans

PlanBilled and limitsPrice
Self-serveper seat / month; 2 months free when purchased on an annual plan · 5 seats max · unlimited observer seats · 100 research participants · 100 hours of video storage$129 a month
Self-serve (annual)per seat / year · 5 seats max · unlimited observer seats · 100 research participants · 100 hours of video storage$1,290 a year
Enterpriseannual plans only · 5 seats minimum · custom pricing and usage · unlimited observers and seatsOn request

As greatquestion.com lists them, read 9 Oct 2026. The maker's own page has the final word.

Getting started

  1. Open https://www.greatquestion.com/
  2. Start the 14-day trial
  3. Choose a Self-serve or Enterprise subscription
  4. Invite paid users or unlimited observers
  5. Connect research tools through native integrations, API, MCP, or Zapier

Verdict

Great Question brings research methods, participant recruitment, and an AI-powered repository into one hosted platform. The per-seat self-serve pricing, five-seat cap, and Enterprise-only features are important to weigh against a team's research needs.

Questions

How much does Great Question cost?

Self-serve is $129 per seat per month, or $1,290 per seat per year with two months free on annual purchase. Enterprise uses custom annual pricing.

Is there a free plan or trial?

There is no free plan. A 14-day trial is available.

Which platforms does it support?

Great Question is available through web and API access.

How many participants can self-serve plans handle?

Each self-serve option includes 100 research participants and 100 hours of video storage.

Can teams recruit participants?

Yes. Teams can recruit their own customers or use external participant panels; external recruitment and incentives are charged separately.

What integrations are available?

Native integrations include Zoom, Salesforce, Slack, Figma, Google Workspace, Snowflake, Databricks, Qualtrics, Tremendous, an API, and MCP. Zapier connects to 5,000+ additional apps.

Facts from Great Question's own pages

Additional app connections
Great Question says Zapier can connect it to 5,000+ additional apps. · greatquestion.com, 9 Oct 2026
AI features
AI features include research analysis and repository queries, while AI-moderated interviews are an Enterprise add-on. · greatquestion.com, 9 Oct 2026
Founded
2021 · greatquestion.com, 28 Sept 2026
Headquarters
Oakland, California, United States · greatquestion.com, 28 Sept 2026
HIPAA
A Business Associate Agreement is available for research involving protected health information, and HIPAA compliance is listed as an Enterprise add-on. · greatquestion.com, 9 Oct 2026
Integrations
The integrations page lists Zoom, Salesforce, Slack, Figma, Google Workspace, Snowflake, Databricks, Qualtrics, Tremendous, an API, and MCP, among 20+ native integrations. · greatquestion.com, 9 Oct 2026
Intended users
The company describes the product as built for researchers, product designers, product managers, and research operations teams. · greatquestion.com, 9 Oct 2026
Plan limits
Self-serve is limited to five paid seats, while observers are unlimited and do not require a paid seat. · greatquestion.com, 9 Oct 2026
Recruitment
Teams can recruit their own customers or access external participant panels, with external recruitment and incentives charged separately. · greatquestion.com, 9 Oct 2026
Research methods
The platform supports interviews, surveys, prototype testing, card sorting, tree testing, and focus groups, with some methods limited to Enterprise. · greatquestion.com, 9 Oct 2026
Security
The company says it completed a SOC 2 Type II examination, is built to be GDPR compliant, encrypts data in transit with TLS and at rest with AES-256, and hosts infrastructure on AWS in the US East region. · greatquestion.com, 9 Oct 2026
Service format
The subscription agreement describes Great Question as hosted online software provided as a service. · greatquestion.com, 9 Oct 2026
Support
Self-serve includes help center and email support listed as 24/6; Enterprise includes a Customer Success Manager and SLAs. · greatquestion.com, 9 Oct 2026
What it does
Great Question combines participant recruitment, research management, mixed-method studies, and an AI-powered research repository in one platform. · greatquestion.com, 9 Oct 2026

Where Great Question stands on Freedom251

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