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Focal
by Focal
What Focal is
Focal is a paid creative-asset and advertising operations platform from a company based in Helsinki, Finland. It organizes images, videos, PDFs and playable ads, automatically tagging and naming uploaded creatives and supporting visual search through video scenes. Teams can sync folders and assets from Google Drive or Dropbox, then use boards to brief creatives, track production stages and manage approvals. Board permissions support view, comment or edit access. Focal connects ad metrics to assets, reports across multiple ad accounts and uploads approved creatives directly to Meta, TikTok and YouTube. Automations can sort assets, upload files, request reviews and send Slack notifications. AI enrichment fills custom fields, creates copy variants or translations, and analyzes video transcripts and scenes. Focal MCP connects Claude and other language models to boards, briefs, assets and performance data. The API moves data and files in and out. Starter costs €299 a month, Plus 599.00 EUR, Growth 799.00 EUR; Enterprise has custom limits and no listed price. There is no free plan, but a free trial is listed.
Who it suits
Focal suits creative and advertising teams managing shared assets, approvals and campaign performance. Starter is positioned for teams leaving scattered folders and spreadsheets, while larger tiers target scaling or established teams.
What it does well
- Supports images, videos, PDFs and playable ads
- Visual search and automatic asset tagging
- Approval boards with access controls
- Direct uploads to Meta, TikTok and YouTube
- API and AI language-model integration
What to know first
- No free plan
- Starter costs €299 a month
- Plan limits vary by seats, assets and ad accounts
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Starter | 20 seats · 5,000 assets · 1,000 automations/month · 1 ad account · monthly ad spend 100,000 | €299 a month |
| Plus | 30 seats · 7,500 assets · 2,000 automations/month · 2 ad accounts · monthly ad spend 250,000 | €599 a month |
| Growth | 40 seats · 10,000 assets · 3,000 automations/month · unlimited ad accounts · monthly ad spend 500,000 | €799 a month |
| Enterprise | Custom limits · onboarding and migration support · security questionnaire · OKTA SSO | On request |
As focal.inc lists them, read 11 Oct 2026. The maker's own page has the final word.
Verdict
Focal combines asset organization, production workflows, advertising metrics and automation. Its tiered pricing and defined limits make capacity and campaign scale central to the choice.
Facts from Focal's own pages
- Ad platforms
- Approved creatives can be uploaded directly to Meta, TikTok, and YouTube. · focal.inc, 11 Oct 2026
- AI agent integration
- Focal MCP connects Claude and other LLMs to boards, briefs, tagged assets, and ad performance for reading data and bulk operations. · focal.inc, 11 Oct 2026
- AI asset library
- Focal automatically tags and names uploaded creatives and supports visual-content search, including video scene content. · focal.inc, 11 Oct 2026
- AI enrichment
- AI autofill can populate custom fields and help create copy variants or translations and analyze video transcripts and scenes. · focal.inc, 11 Oct 2026
- API
- Focal says its API can send data and files to and from the platform for advanced automation. · focal.inc, 11 Oct 2026
- API access
- Yes · focal.inc, 20 Sept 2026
- Approval workflows
- Yes · focal.inc, 20 Sept 2026
- Supported asset types
- images,videos,PDFs,playable ads · focal.inc, 20 Sept 2026
- Automation
- Workflows can sort assets, upload creatives, send review requests, and send Slack notifications. · focal.inc, 11 Oct 2026
- Board access
- Teams can set view, comment, or edit access for each board so collaborators see only what they need. · focal.inc, 11 Oct 2026
- Creative boards
- Boards let teams brief internal and external creatives, track production stages, and manage approvals. · focal.inc, 11 Oct 2026
- Enterprise security
- The Enterprise plan lists a security questionnaire and OKTA SSO; the pricing comparison lists Google SSO for the other plans. · focal.inc, 11 Oct 2026
- Guest sharing
- Yes · focal.inc, 20 Sept 2026
- Headquarters
- Helsinki, Finland · focal.inc, 28 Sept 2026
- Intended customers
- The pricing page positions Starter for teams moving from scattered folders and spreadsheets, Growth for teams scaling across markets, channels, and agencies, and Enterprise for large established advertisers and creative teams. · focal.inc, 11 Oct 2026
- Metadata and tagging
- Yes · focal.inc, 20 Sept 2026
- Performance reporting
- Focal connects ad metrics to creative assets and reports across multiple ad accounts. · focal.inc, 11 Oct 2026
- Product
- Focal describes itself as an agentic operating system that organizes creative assets, tracks their performance, and helps teams create more winners. · focal.inc, 11 Oct 2026
- Storage integrations
- Focal can sync folder structures and assets from Google Drive or Dropbox. · focal.inc, 11 Oct 2026
- Support
- The plan comparison lists support chat, priority support, a customer success manager, custom onboarding, and asset migration as support options. · focal.inc, 11 Oct 2026
- Version history
- Yes · focal.inc, 20 Sept 2026
Where Focal stands on Freedom251
- Transaction Monitoring Software#2 of 17
- Digital Asset Management Software#63 of 151