No. 97of 151 ·Digital Asset Management Software

Focal

Name: Focal
Price: 299 EUR

Web · API· paid plans from €299/mo

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Freedom report

One barScore 5.6

Free tierNo free tier
Runs widely1 of 6 device platforms
DocumentedPlans, terms and facts published

Focal is ranked #97 of 151 in digital asset management software on Freedom251, made by Focal (Helsinki, Finland). It runs on API, Web. There is no free plan. A free trial is offered. Paid plans start at €299/mo.

Focal plans and pricing

All plans

Starter €299/mo 20 seats · 5,000 assets · 1,000 automations/month · 1 ad account · monthly ad spend 100,000 focal.inc · 11 Oct 2026

Plus €599/mo 30 seats · 7,500 assets · 2,000 automations/month · 2 ad accounts · monthly ad spend 250,000 focal.inc · 11 Oct 2026

Growth €799/mo 40 seats · 10,000 assets · 3,000 automations/month · unlimited ad accounts · monthly ad spend 500,000 focal.inc · 11 Oct 2026

Enterprise Custom limits focal.inc · 20 Sept 2026

Enterprise Custom limits · onboarding and migration support · security questionnaire · OKTA SSO focal.inc · 11 Oct 2026

Compared on digital asset management software

Supported asset types: images, videos, PDFs, playable ads
Metadata and tagging: Yes
Approval workflows: Yes
Version history: Yes
Guest sharing: Yes
API access: Yes

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The record

Product: Focal describes itself as an agentic operating system that organizes creative assets, tracks their performance, and helps teams create more winners.
AI asset library: Focal automatically tags and names uploaded creatives and supports visual-content search, including video scene content.
Storage integrations: Focal can sync folder structures and assets from Google Drive or Dropbox.
Creative boards: Boards let teams brief internal and external creatives, track production stages, and manage approvals.
Board access: Teams can set view, comment, or edit access for each board so collaborators see only what they need.
Performance reporting: Focal connects ad metrics to creative assets and reports across multiple ad accounts.
Ad platforms: Approved creatives can be uploaded directly to Meta, TikTok, and YouTube.
Automation: Workflows can sort assets, upload creatives, send review requests, and send Slack notifications.
AI enrichment: AI autofill can populate custom fields and help create copy variants or translations and analyze video transcripts and scenes.
AI agent integration: Focal MCP connects Claude and other LLMs to boards, briefs, tagged assets, and ad performance for reading data and bulk operations.
API: Focal says its API can send data and files to and from the platform for advanced automation.
Enterprise security: The Enterprise plan lists a security questionnaire and OKTA SSO; the pricing comparison lists Google SSO for the other plans.
Support: The plan comparison lists support chat, priority support, a customer success manager, custom onboarding, and asset migration as support options.
Headquarters: Helsinki, Finland
Price from: €299/mo

Where it ranks on Freedom251

Best Digital Asset Management Software in 2026#97 of 151

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Sources

focal.inc· checked 11 Oct 2026
focal.inc/features/asset-library· checked 11 Oct 2026
focal.inc/features/creative-boards· checked 11 Oct 2026
focal.inc/features/reports· checked 11 Oct 2026
focal.inc/features/automations· checked 11 Oct 2026
focal.inc/features/mcp· checked 11 Oct 2026
focal.inc/pricing· checked 11 Oct 2026